Finding the Right Social Media for You
It seems like every day there is another social media site popping up. If you are trying to promote your business it can be overwhelming to decide which ones to use. There is simply not enough time in the day to be on all of them. This leaves you looking for a way to prioritize the social media platforms that you use. So how do you know which sites you need to be on and which sites you can ignore?
Find Your Audience
The first step is determining who is your audience. Once you know who you want to reach, you can decide which site will give you the most interaction with them. Because each social media site is targeted at slightly different audiences, you’ll want to identify where your customers spend the majority of their time. There are many sites online that describe the types of people who use each platform.
Find Your Role on Social Media
Are you looking for networking opportunities? Looking to grow your small business? Or are you simply looking to be social? Determine your reason and stick with it. Keeping yourself in one role when you’re online will keep your message clear.
Find Your Site
Offer a complete profile and be active on your chosen site, either by sharing your own content or commenting on other peoples’ content. These sites are where you will be looking for ways to engage and connect with others.
It is still good to be on multiple sites because they reach different people, but you don’t have to devote the same amount of time to each platform. For instance, on a site that reaches fewer people, you might only share content a couple of times a week instead of a couple of times a day.
To streamline multiple sites there are tools (HootSuite for example) that will allow you to schedule posts to multiple accounts. That way you can plan ahead. Write posts when you have time and then post them when your audience will see them.
Find Your Voice
Whether you are representing your brand or yourself you want to be relatable, interesting and consistent. You want all your social media accounts to relay the same messages. The content you share must be unique but sharable so others will be interested in what you have to say. No relentless self-promotion. No one enjoys constantly reading sales pitches.
Find Time to Breathe
Real life must come first. You will not be thrown into social media jail if you couldn’t post for a day because of an emergency. If you are providing quality content then that will matter more than how many updates a day you post.
Remember, social media is more about the social aspect than about the technology behind it. Invest in creating real relationship with people and you can’t go wrong. Find a site that helps you create these relationships and you have found the right site for you. ~Megan