Category Archives: Vine

Seven Social Media Mistakes

thumb downIn this day and age, social media is the quickest way to stay in touch with friends and family all over the world. With at least five popular platforms, social media is also turning into another way for businesses and individuals to promote themselves to others. Whether you’re just starting to dip your toes into the world of social media or you’ve been active for a while, there are certain guidelines to follow. An article from Business Insider (based on a survey of sorts conducted by a small business consultant by way of LinkedIn) helped narrow down the list of social media mistakes that are regularly being made.

Don’t post too often! Sometimes, often when people get bored or have time to kill, posting on Facebook or sending a tweet on Twitter becomes an hourly activity. Not only does this clog newsfeeds, it takes away from productivity. Think how much more you could get done at work if you weren’t posting every hour on the hour, even if it’s just a quick comment on something. While you want to actively post if you’re promoting a business, don’t post multiple times each day—keep it in moderation. However, do make sure to check your page often. Many times customers will post to your page or send you a message consisting either of praise or a complaint. More often than not, these comments go completely unnoticed and are left without a response.

Don’t avoid posting—followers do want you to be active on social media! Posting once or twice (at most) a day will suffice. Sometimes business only post once or twice a week! Followers may be more likely to interact with you if they see your name once or twice in a newsfeed where they see other names upwards of four times. Keep in mind that commenting on posts is very different from posting in itself—customers will be happy to receive a response from you on something they posted on your page, whether they gave negative or positive feedback.

Don’t post or share irrelevant information or content. If you’re a small business owner, say an online store specializing in clothing, don’t share political content or science-related articles via your business page. Instead, share a link to a new product you have in stock. Customers and followers want to hear about things relevant to them—they made the choice to follow your page, so make sure to consistently post things pertaining to your page.

Don’t limit your social media activity to just one forum. Many businesses create a Facebook page and think it is sufficient social media coverage. There is also Twitter, Instagram, G+, and LinkedIn (just to name a few). Why limit yourself? The only thing that could happen is your business could grow!

Don’t overshare on personal matters. Even if the focus of your time on social media is your business, you will likely end up making a page for yourself. When that happens, keep the private details of your life private. On each page, you represent your company, so your followers don’t need to visit your company’s page, find the link to your page, and see that your relationship just ended and you were out on the town the night before. Yes, posting pictures is fun, it’s a way for people to see you are enjoying life, but keep in mind all the people who could view your page. Each social media site offers a privacy setting, some even offer a way  to change who can see what you post—use these settings. Do not toe the line between what should remain personal and what should remain professional.

Don’t link to articles or products if the content isn’t complete! Everyone has come across it at one time or another—click on an article and begin reading only to notice grammar mistakes, simple spelling errors, or captions that are completely missing from pictures. It’s frustrating for the reader and it’s not going to give your company a professional image.

Don’t get involved in social media for the wrong reasons. Many companies are heavily involved with social media, but don’t jump the gun—work on building your company first, focusing on creating the relationships. After you have a solid customer base, progress to social media as a way to stay connected and keep customers updated. Creating, building, and maintaining relationships is a big focus for companies with social media activity.

It may seem daunting at first, but remember to start small and build your social media reputation as a small extension of your company. Keep the focus on your customers and your company, not on your personal life. With this list of basic social media mistakes, you’ll be able to build a strong social media profile to better connect with your customers and grow your business!  ~Hollysocial media icons

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Filed under Facebook, Google Plus, Instagram, LinkedIn, Pinterest, Quora, Reddit, Social Media, Social Media contests, Tumblr, Twitter, Vine, YouTube

The 10 Most Popular Social Media Sites and Why They’re Successful

Humans are social by nature and the multitude of social media sites tries to meet that need. Their popularity is measured by the number of unique visitors that each site has each month. With so many sites what makes the top ten stand out from the crowd? Each site identifies a new way for the members to connect with each other and makes it as easy as possible for them to make that connection.

Image courtesy of Flickr.com user mkhmarketing

Image courtesy of Flickr.com user mkhmarketing

1. Facebook – The most popular site with an estimated 900 million unique visitors each month. This incredible popularity comes from the wide range of ways that users can share information and connect with other users. Facebook has also taken full advantage of APIs and allowed their users to embed external content on to their personal profiles.

2. Twitter – Short tweets have become big news with an estimated 310 million unique visitors each month. Twitter’s popularity is based on the immediacy of the internet. Users can post short updates about their lives and easily keep their followers up to date on their daily lives. The final component of Twitter’s success is the ability for users to follow their favorite celebrities and feel as if they have a small connection to these incredible people.

3. LinkedIn – This is the first social media site with a specific audience in mind. This site is dedicated to individuals looking for professional networking. LinkedIn gives its users ways to publish their skills for potential employers to find. There is also a feature which allows the users to ask for an introduction to individuals through a mutual contact. Asking for introductions creates a method of networking that very closely resembles networking in person.

4. Pinterest – Pinterest owes its popularity to focusing on one function and then performing that function extremely well. On top of doing that single function well it is also simple to use so that no one will be intimidated by complicated methods of sharing information. Pinterest also focuses on what its users want their lives to be in the future instead of what they are right now. The focus on future hopes and dreams provides another type of connection that other social media sides do not address as plainly as Pinterest does.

5. Google+ – Google+ allows the users to customize circles of connections who all share the same interests. It also allows users to stay connected through all the Google applications instead of only on the Google+ site. The strength of Google’s software also allows its users to have video chats with multiple people at the same time. Finally by building a strong profile on Google+ individuals are building up their Google authorship and increasing web traffic to other sites created by the same individual.

6. Tumblr – Tumblr represents a combination of the immediacy of Twitter with the informative nature of blogs. Users are given the strong connection that comes from blogs as well as a much more social aspect that comes from easily sharing information to other users. Users are able to create customized profiles to highlight their individuality in a more visual way above and beyond the content of the blog itself. One difference between Tumblr and other social media sites is that the content can be found by individuals who are not Tumblr users.

7. Instagram – Instagram capitalizes on the phrase “a picture is worth a thousand words”. Instagram is targeted at the millions of mobile users who enjoy taking and viewing pictures on their phones and tablets instead of a traditional computer. Instagram also focuses simply on the images themselves and provides a simple method for viewing beautiful pictures. Instagram also provides a simple way for users to share their pictures across many social media sites without having to upload the same picture multiple times.

8. Flickr – Instagram may focus on quickly sharing pictures Flickr allows users to better organize and display a large collection of images. Instead of searching through cluttered news feeds or unorganized albums pictures can be easily organized and shared. Above sharing beautiful images Flickr boasts a large collection of communities focused on all aspects of photography from specific locations to the color orange.

9. Vine – Vine allows users a platform to post their short looped videos with the immediacy of a Twitter news feed. The incredible popularity if this app has created many Vine celebrities who are able to tell their stories in seconds. Vine, like Instagram, has capitalized on the number of people using their phones as cameras and has given them a simple way to display their creativity to other mobile users.

10. YouTube – YouTube has long been a popular site to search for a wide range of information. With 100 hours of video posted each minute there is a wealth of information to be found. YouTube also appeals to the new trend of video logging which is similar to the traditional blog but using a visual medium. Now YouTube is taking steps to become more social by allowing users to post videos as comments and increase their interaction with others who are watching the same videos.

Knowing why each site is popular can help you know how information is shared and who it is shared with on each site. This knowledge will help you create social content that others will appreciate and share.

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Filed under Facebook, Google Plus, Instagram, LinkedIn, Pinterest, Social Media, Tumblr, Twitter, Vine, YouTube

Marketing Short-Clip Videos: Vine versus Instagram

By My Web WritersVideo Marketing new

Video clips are a heavily used resource for brand promotion and marketing. They are more interactive and captivating than images alone and have the ability to convey a message without words. While not everyone possesses the talent to create award-winning films, technology has provided us with a few key tools which allows us to come pretty close – at least on an amateur level. Two phone apps, Vine and Instagram have recently hit the market and are making quite a splash. Both allow for users to record short clips and make them go viral in seconds. While the uses of these apps may appear similar, their features and functionality make them quite different. With a closer look at each app, you’ll see that they have a core audience and key purpose in mind.

Let’s look at Vine…

Pros:

Through Vine, you are able to create video clips that are six seconds in length. The concept behind such a specific time frame is to create a clip that is easily consumed by viewers. It doesn’t require as much commitment or attention span as a video of greater length. Also, with only six seconds to capture a moment, you have to be more creative with what you shoot and how you edit it. Vine also allows for videos to be looped, giving them GIF-like qualities. Finally, Vine videos are able to be embedded which is ideal for sharing on social media and placing on your web site or in an email.

Cons:

On the other side of the coin, Vine does not give you the option of filters or editing for your videos. This means that how you shoot it is how you see it. Also, Vine videos can currently only be shared to Facebook and Twitter. Other social media sites like Tumblr, Flickr, Foursquare and by email require extra steps to market your video.

To summarize, Vine is the best video app for someone looking to create a clip with a moving/GIF-like quality image that loops. It requires creativity to stick to the six second time limit, but the reward is that such a short clip will likely be viewed more times.  Vine is not for the masses. It appeals to a niche market of users who appreciate the talent it takes to create a short clip without editing or filter features.

Now let’s compare Instagram…

Pros:

In the battle of video apps, Instagram has differentiated itself from Vine by allowing users to create clips that are 15 seconds in length. This is a great advantage to the video’s creator who has more than double the time to tell a story. And telling a story is exactly what Instagram is designed to do! This length of time allows for a beginning, middle and end all within a quarter of a minute. Instagram offers filters to enhance how your video looks, image stabilization and the ability to delete the last clip. Unlike Vine, you can share your video to six different platforms including: Twitter, Facebook, Tumblr, Flickr, Email and Foursquare.

Cons:

Although Instagram has many advantages, it’s important to also consider its drawbacks. This app does not feature looping, meaning viewers must click to replay the video each time. Also, videos are not embeddable which limits how you can share and promote your work. Finally, the 15 second video length is a pro to the creator, but it can be a con to the viewer. With our ever-decreasing attention span, even 15 seconds can feel too long and you risk viewers tuning out or turning it off before your message if fully relayed.

To summarize, the Instagram video app is ideal if you want to tell a story in a brief period of time. The fancy features such as filters, stabilization and editing allow you to run a “mini cinema” from your phone and easily share it across your social networks. This app is made for the masses. But when trying to be everything to everyone, it loses its niche appeal. ~Stephanie


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Snow White and the Social Media Personas

How Can I Better Manage My Company’s Social Media Accounts?

Make a Company Video- Why YouTube is Worth My Investment

Video Basics: Hosting, Sharing, and Content

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Filed under Instagram, Social Media, Video Production, Vine, YouTube