It seems like there are infographics to cover every topic. There are even infographics about infographics. What if you have information that you want to tell others, but there is no premade infographic that has all your information? It’s time to make your own. Stumped on how to do that? Follow these 12 steps to create your own.
Infographic Prep Work
1. Plan it Out. Know what information you want to give to your readers. Keep your message short, simple, relevant, and original.
2. Be Specific. Give your readers more than superficial details. Go in depth. Be sure you have correct information. Correct and specific details build your credibility.
3. Balance Information with Graphics. Infographics shouldn’t be too wordy, but they do need words to get your point across.
4. Grab Attention with a Headline. Your headline brings in readers. Make it snappy!
5. Keep Attention with Sub-Headlines. Sub-headlines draw your readers’ eyes through your infographic. Give your audience reasons to keep reading.
6. Match Your Tone to the Information. You do not want to detract from your message by making light of a serious topic. Humorous information loses appeal if it is presented in a serious tone.
You’re half way there! Once you have the information portion of your infographic lined up, it’s time to focus on the graphics.
Designing Your Infographic
1. Find a Template. There are many websites that offer free templates that you can use, but most of them require you to register with them. The three largest sites are infogr.am, piktochart, and visual.ly. There are also templates that work with Microsoft PowerPoint from this blog post. No matter where you get it from use a design that catches the eye.
2. Choose Your Colors. Use color wisely. Too many colors look chaotic, but too few look boring.
3. Choose Your Fonts. This is not the time to use every font you can. Focus on readability and restrict yourself to only a few font choices.
4. Create Your Graphs. Just like with the sources for templates, there are many websites that create graphs for you. Microsoft Excel is also another source for graphs if your information is already in a spreadsheet.
5. Create Space. As you are putting all the pieces together remind yourself, infographics that share too much information look messy. Allow some open space around your graphics for a more readable finished product.
6. Put it Out There. After you create infographics, they won’t go viral overnight. You’ll have to work to get them noticed. Share them on Facebook, Pinterest, Google Plus, and LinkedIn.
It may take a few tries to create the perfect graphic. If you have a relevant message and are using good information people will want to share it. ~Megan