Category Archives: Time Management

How Much Time Does It Take to Write Website Content?

This is a question that is near and dear to my heart.  Besides writing client content, I’m rewriting My Web Writers’ website content these days.  I’m finding that as the afternoons drag into the evenings and people circle into my office only to find my hands waving them away with, “Shhh, I’ll be out in a few minutes,” that clearly writing thirty-five pages of my own site’s content is taking more time than I bargained for.  That’s because, while I planned just to copy and paste the old stuff and make a few tweeks, that’s not what’s happening.  I’m rewriting and adding new thought into old verbiage.

I should have hired My Web Writers.

To my defense, I did ask my husband to write a few pages…

Copyright My Web Writers 2014

What a trooper!

Bless him.

So, I guess I can’t really blame you, Ms. Do-It-Yourself for wanting to take on the task of writing your website or blog content all by yourself.  We’re great writers (and so are our spouses), so why do we need help?

Here’s why.

It is taking me (yeah, and him, too) about 1 -2 hours per page each with content that’s close to our hearts.  With those 35 – 70 hours back in our lives, we could be getting our laundry done and getting your laundry done.  I could be working on losing the gazillion pounds I gained eating granola bars while sitting in a computer chair.

Outsourcing projects to writers is efficient.

We have to scale.

You can’t get around to managing a company if you’re grasping to details that others are perfectly capable of delivering.

True.  No one knows the subject matter like you do, but then consider being your project’s editor.  With a good writer, you’ll cut your time in half- at least.

How much do you get paid at work per hour?  How much will it cost to pull three people off your boss’ pet project to get your company’s website content updated?

We have three people waiting for the opportunity to work, so that your team can stay on task.

How long does it take to write website content?

Plan on one to four hours per page if you do it yourself, but it’s a lot less time if you outsource it.

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Filed under Business Strategy, Leadership, Project Management, Time Management

Hold Your Content Writers Accountable to these Five Resolutions

If you’re one of those lucky millions who recently shoveled a couple feet of snow, you probably had ample time to think, while criss-crossing the sidewalk and driveway.  Not only does the shovel feel heavy, but in some cases, so does your outlook on your professional skills and career.

IMG_6681The past is the past.  Look ahead. This year holds so much promise for you.  It’s a wonderful time to be an Internet Marketer and if you enjoy writing, great opportunities await you!

If you’re a manager of writers remember that, in general, writers are reflective.  Talk about this year’s resolutions with your team.

The following goals can be used by freelance writers or members of your content department to professionally stretch.

Attend at least one industry conference this year.

Conferences can be expensive, but you’ll find worthwhile investment in knowledge and networking.  If you attend a conference at the top of the year, you benefit from that knowledge and the contacts gained that year.  However, when you attend a conference in September, you’ll find decision-makers who are looking for your services at the start of their budgeting process for the following year.  Some of our favorite digital retail conferences include:

Some of our favorite authorship and publishing conferences are Highlights Workshops, Write-to-Publish, and the San Francisco Writers Conference.

Read on a daily basis.

There are so many worthwhile blogs and as a writer, you should be reading not only to gain business savvy, but to improve your writing technique.  Besides our own, My Web Writers blog (which you’re reading), we recommend that you keep tabs on the following blogs:

Improve writing with a daily grammar lesson or peruse articles at Copyblogger.

Improve your writing.

  • Do not send an email, resume, article, post, or power point to another without checking the spelling and grammar.  Use the many digital tools available to you.
  • Improve your story-telling by reading your articles out loud to a video camera or to a recorder.  Then, observe your fluency, word choices, and tone.  Put your work away and then look at it again with fresh eyes at a later date.
  • Take a college writing class.  Join writers groups.  Connect in LinkedIn forums.
  • Study sentence combining. The more you maneuver parts of sentences, the more you’ll see the various options open to you when editing.

Directors, hire a freelance editor this year for additional perspective on content.  An educational program for your writers is great, but one-to-one coaching by an outsider can correct individual idiosyncrasies.

Learn more about selling.

Many talented writers totally miss the concept of why they’re writing retail content.  That’s because many of today’s digital writers majored in journalism or creative writing because they wanted to write important news stories or memoirs or fiction.  Writing about soap, perfume, or widgets was never the original calling or intent.  Now, you want them to sell? The purist author is only producing website copy to pay the bills.

But, writers, you won’t be able to sustain your revenue for long if you don’t cozy up to the idea of selling and we don’t mean screaming at your audience to buy stuff.  We mean subtle, well-positioned selling that most readers never notice.

Where should you go to learn more about selling? Start with Seth Godin. He’ll turn your mind inside out.  Then, search for “selling techniques” or the “art of selling”.  There are so many videos and articles on the topic. You might land on the Sandler Method or find a helpful article at the Salesforce blog.

The most important fact to remember is that you can sell.  When you influence your children to earn good grades, you’re selling.  When you persuade your spouse to take a vacation, you are selling.  Apply the same principals of persuasion to the content you’ve been tasked to write.

Managers, provide sales training for your content team. You’ll notice a long-term difference in conversions.

Keep learning new time management techniques.

Not letting that blog post take all day to write is a stress that most writers share.  That’s because we were taught the writing process in school, but in the real world, the pace is much faster.  My Web Writers’ blog offers several articles on time management.  Speed up the process by adhering to these timing techniques:

  • Set a timer for each writing session;
  • Track your hours with a time card;
  • Make use of moments when you’re forced to wait- on trains, in cars, in the orthodontist office, while on hold, etc.;
  • Keep a notepad with you at all times to jot down or to list ideas that come out of nowhere;
  • Say “no” to distractions when accomplishing a particular goal within an hour’s time;
  • Allow for blocks of time to enjoy and then to psychologically remove distractions.

Supervisors, ask each writer to share an effective time management technique.  Then, choose a few to monitor and to reward this year.

Encourage and stretch your content department by implementing the above professional resolutions this year.  Did we miss yours? Share it with us!

Other Articles:

Stop Writing Fluff

Build Better Client Relationships with Help from Bruce

How to Write a Big Impact Proposal in a Short Amount of Time

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Filed under Authoring Books, Conferences, Editors, Education Strategy, Favorite Websites, Leadership, Sales, The Writing Process, Time Management, Writing Careers

Content for Less- Fat Brain Toys Involves Customers in Content Creation

By My Web Writers

Toys that Use Words

Fat Brain Toys doesn’t play around when it comes to website content.  Owner, Mark Carson, has always supported written content on the site’s category and product pages; but, Matt Hansen, Director of Marketing, says that it was only about three months ago that the educational toy retailer really started developing blog content.

It seems like many marketers attend webinars and read articles that explain the importance of content to conversions and search engine rankings, but then they return to work and leave out the paragraphs.  Why?

Content creation is expensive.

Blog Sales Powered by Writers

Hansen says that Fat Brain Toys “employs three in-house writers with a variety of skill levels, but listens to feedback from many internal and external stakeholders.”  You can sense the community when you visit the site.

Play is Fat Brain Toys’ blog.  Each week, the writers add videos, newsy snippets, and creative articles around a theme.  But, how does the company curate so much content without straining their budget?


In a green box at the top of the Play blog, writers click and find a call for

 “content from leaders in the toy industry, leaders in the world of raising children, and great thinkers who believe in pure play. Each piece of content will be shared with HUNDREDS OF THOUSANDS of visitors. As a contributor to PLAY, you’ll be given full contributor/byline credit with a short bio listing. We will also actively encourage link sharing. Fat Brain Toys will share a link to your site, and we hope you’ll share a link to your published PLAY content on your site as well.”

Who Would Write for Free?

The secret to securing inexpensive content is to embrace loyal fans and toy industry leaders, who want to build authorship profiles by using Play as their publisher.

The potential sales win-fall for Fat Brain Toys is notable. Many writers will write for article bylines just to increase exposure of their own personal brands, products, books, and speaking portfolios. Google authorship gives incentive for many writers to secure their personal brands this way. Between the free content and social sharing by writers, Play is revving up a sales engine.

This is the content creation model that many business leaders are thinking about and talking about at conferences and in meetings, but few are making it happen.  Fat Brain Toys is connecting and creating the model.

If You Can’t Buy It, Build It

Mark Carson also created the company’s unique review system.  He and his in-house team built an automated content contributor under each toy’s product description.

FBT Reviews

Consumers find content that details available options and hazards, linked articles from Play, related products and categories, accessory options, and other consumer reviews and rankings of age/gender usage. All of this data aggregates and moves the products up or down in the “new”, “shop by age”, or “shop by gender” sections of the site.

Google wants valuable content and this system offers it to parents.

Parents Help Parents with Special Perspectives

Carson also invented another consumer-generated content resource that is highly-valuable to the special needs and elderly populations.

Special needs

Parents, teachers, and caretakers explain how they use the toys with children and adults with special needs. There is a ranking system for the toy’s value index and the toy’s IQ that helps shoppers evaluate how their child or adult might use the toy.

Toy IQ

Again, the content offers value to shoppers and there’s a community of trust and interaction being built with the brand through the content interaction.

The Future of Content Creation

If you love or believe in a brand, chances are you won’t care about getting paid to promote it. You’ll contribute for intrinsic rewards like attention or the sense of helping others.

Fat Brain Toys knows that its core consumers are passionate about educating children and contributing to a better world through play and it has tapped into these passions.

Does this totally remove the need for in-house or freelance writers and editors? No.  Someone needs to curate and optimize the content.  The in-house team fills in where the consumer leaves off.

Your website still needs writers and editors who are masters of brand positioning, product knowledge, spelling, grammar, sentence structure, usage, and search engine optimization.  Fat Brain Toys hasn’t lost sight of that fact, but it does demonstrate how to involve your audience.

What would inspire your shoppers to interact more with your website’s content?


Other Posts:

What is Google Authorship and What Do Writers Need to Know About it?

How do I write content based on buyer personas?

Ten Tips for Starting a Social Media Conversation

Prioritize Your Social Media Channels

Twenty-five Effective, Call-to-Action Phrases for E-commerce Content


Filed under Audience, Blog Writing Tips, Business Strategy, Capturing Audience, Content, Content Marketing, E-Tail Category Content, Editors, Favorite Websites, Local, Product Descriptions, Project Management, Queries & Articles, Reviews, Social Media, Time Management, Writing Careers

5 Ways to Write Content on a Shoe-String Budget

My Web Writers 

As a business owner you are faced with challenging decisions every day, if not several times throughout the day. Everything from your focus and vision to your marketing plan, each requires significant attention to detail and countless hours of envisioning, business mapping, and collecting data to support the strategic planning that you put into place to live out your company goals and mission.

One of the most challenging decisions that you, as a business owner, might make is how to effectively develop your company’s web site content to increase your business presence, reach your target audience, and boost your business’ performance while maintaining your “shoestring budget.” You know, it comes as no surprise, neither marketing nor advertising come without cost. Lucky for you, however, we’ve come up with five ways to help you write content on a shoe-string budget.

In-house writers: If your company is fortunate to have a marketing department, albeit large or small, using in-house writers can provide you with good, quality content. As a department, your company should identify the goals it would like to accomplish through the use of its content. Will your content be used primarily online, in print, through various direct mail, email or telemarketing campaigns? Once you’ve hit on the logistics, get your team involved. Creating unique and interesting content doesn’t come easier than to involve a lot of different people. Help your team to understand the company’s vision and then let them be the voice of the company. Each person will come with several different and unique approaches to your company’s marketing strategy.  Whichever strategy your team is tackling, monitor and track how successful your company’s outreach is and develop your future plans accordingly. It will help you to respond to the strengths and weaknesses of the department and meet the needs of your company’s target audience.

Contracted writers: In some cases, companies don’t have the staffing to maintain the necessary presence on the web to satisfy their marketing team’s departmental goals or in-house writers don’t quite have a full understanding of SEO.  If that sounds like your company, consider partnering with a content writing agency to supplement or manage your online presence.  Think about your overall space, administrative, and time costs saved when putting together your budget.  You will get what you pay for, so be realistic.  Look for content quotes that are reasonable to the parameters and demands of the project.content

For a smaller budget, your in-house writers can begin their script and merely use contracted writers to edit or spruce up content. However, for slightly larger budgets or needs, freelance writers can take the joys of a blank page, use the mastery of their word-smithing capabilities, and turn your would-be dreams into a reality. And all the better, hiring contracted writers frees you and your staff of their highly valued time (especially if you’re likely to struggle at the stroke of the keys).

Content Management Software and Systems: Allow your company to tap into the ready-waiting success of content management software and systems just waiting to be utilized. If you’re not familiar with Hootsuite, let me give you the quickest, easiest one-two facts about it: It’s an A-MAZING must have. Hootsuite allows you the ability to manage and measure your social media networks all in one suite location. You can monitor and schedule social media messages, posts, and tweets for multiple accounts, while tracking any of your company mentions, all with the luxury of analyzing social media traffic. Sticking to your online schedule is simple when you schedule posts through Hootsuite. In fact, when the thought strikes you, schedule your post to appear in days, weeks, or months from the date you actually jot down your noteworthy thought. It’s a business-saver. And while you’re at it, sign up for an easy-to-use, online visibility account that keeps you in the news with PRWeb. Yep, it’s simple. Your writers can produce press releases about newsworthy happenings within your company and then share them with the rest of the world. Anything from a new employee, event, or product can now make headlines with the ease of online viewership. If you haven’t tried them, you should. Content management software and systems make distributing content affordable and easy, and they will make you seem like a genius!

High School and College Intern: Networking with local high schools, colleges and universities can be one of the most advantageous methods for developing content on a shoe-string budget. At most schools and colleges, student interns are nearing graduation and are experienced junior or senior level undergraduate students. In addition to having the benefit of hardworking students, desiring a position to give them hands-on, transferrable skills to carry over into the workforce upon graduation, employers can work closely with student interns to mentor them and provide them with the skills they desire in an employee on a trial-run basis, so to speak. It’s a win-win; students earn college credit and employers have good quality content written typically at no – or a low – cost.

Social Media: It should come without saying, plugging into social media is one of the wisest moves a company can make. Millions of individuals, nationally and internationally, visit social media sites daily. By maximizing your presence in various social media platforms, your company will successfully share your message, content, and company mission with the online world. And while you are building your platform, network, network, network. The more contact you make with the online world, the better you will be at getting your brand out to the world.

Marketing can be a tough hill to climb, but it doesn’t have to be. Utilizing the various marketing measures available to your company can help you take your business to the next level. ~Leah


Filed under Business Strategy, Project Management, Time Management, Web Writers

How Do I Become a Writer?

By My Web Writers

Photo by Virginia Hammer

Photo by Virginia Hammer

Ernest Hemingway allegedly quipped, “There is nothing to writing. All you do is sit down at a typewriter and bleed.” Writing is a hard, often frustrating processes. Nonetheless, for those with the talent and the desire to write, there isn’t much more rewarding. To become a writer, you’ll need more than talent and practice, you’ll also need to find your niche, join a community of writers, and train yourself in the craft of selling your writing to editors, publishers, and readers.

Finding Your Voice

If you study the lives of great writers, you’ll find that they all practiced their writing. A lot. Work on your writing every day, even if it’s only for a half an hour. As you produce more work, even if it’s not good, you’ll begin to notice the techniques you’re really good at and those that still need more practice. More importantly, you’ll begin to learn what your voice sounds like as a writer.

What type of writer you want to be will determine how you practice your writing. Different types of writing careers demand different conventions and styles. For example, if you want to write essays and articles for magazines, read the best magazines out there (The New Yorker, TIME, or major titles in your fields of interest) and study what makes a great article. Then practice. Do research, conduct interviews, and commit yourself to writing an article a week. That way you’ll train your voice and produce a solid portfolio of pieces to pitch to possible employers and editors.

If you want to write poems, books, or other literature, keep up with new titles and trends in contemporary publishing. Learn what is selling currently and consider how your unique voice fits in or fills a gap. Produce a poem, short story, or chapter a week and continue to revise.

Blogging can function as a way to practice and train these skills, too. Post new work to your blog at least on a weekly basis (the more frequently the better), network with other bloggers, and get feedback on your work. (Check out our tips about making your blog a brand.) Focus your blog on demonstrating your particular genre or style of writing. That way you can both work on your craft and on making a name for yourself.

Writers’ Communities

An essential part of developing a writing career is an active writers’ community. One of your most valuable resources is the feedback of other people. Other writers will be able to give you better insights than someone who isn’t thinking critically about writing (or someone who loves you, like your mom). Search your area for local workshop groups or find an online writing buddy. For those striving for a literary career, one of the best ways to really develop your writing is to enroll in an M.A. or M.F.A program in creative writing. These days many successful journalists also have a Master’s degree. Whether you’re already in school, or thinking about enrollment, the Association of Writers & Writing Programs (AWP) conference is an excellent resource. Their annual conference draws thousands of writers from across the country to network, workshop, and have fun.

Find Your Audience: Writing is a Business Too

Though a lot about writing has changed since Hemingway sat down at his typewriter, the basic skills for turning your creative passion into a publication or a career continue to hinge on your ability to sell your writing. Writing is an art, but it’s also a business. In addition to daily practice of your writing, you’ll need to learn how to write a query letter in order to find an agent or a job. If your aim is a literary career, practice writing queries, synopsis, and sample chapters. Hand them out to writers in your workshop group and ask them if they’d buy the project you’re pitching. The Literary Marketplace is your guide to finding agents and places to publish. If your goal is a freelance or marketing career, check out our list of  Job Sites for Copy Writers. In the meantime, keep up with that blog to maintain your online presence.

To become a writer you’ll need to figure out how your voice contributes to the existing marketplace or field. What makes your writing worth reading? Continue to practice what makes your work unique as well as strengthening the areas where your writing is weak. Developing an awareness of what your writing offers is a key way to selling your writing in query letters and manuscripts. ~Kasey

Good luck!


Filed under Content Job Boards, Editors, Resumes, Time Management, Web Writers, Women Writers, Writing Careers, Writing Contests

Stay Positive. How to Manage Great Writers with no Respect for Deadlines

by My Web Writers

Their work is incredible. It’s accurate and interesting. It’s engaging and heartfelt. The problem is, it’s rarely ever in by deadline. It can be super frustrating to manage writers with no respect for deadlines, especially when they are talented content writers. You don’t want to lose the talent, but you do want them to turn assignments in on time.

Find out What the Problem Is
Get to know your writers. Why are they missing deadlines? Are there things going on in their lives that you aren’t aware of? Sit down with a writer who is having trouble meeting deadlines and flat out ask them why they aren’t turning in assignments on time. Perhaps their workload is too heavy, or maybe they aren’t being given sufficient information for their writing assignments. Bring to light exactly what is keeping the writer from getting things accomplished on time, and then offer them some suggestions on how to manage stress and thus get better at meeting deadlines.

Give Consequences for Missed Deadlines
For writers under contract, build it into their contract that a percentage of their pay will be deducted for each day past deadline their assignment is turned in. Or, consider having a “three strikes you’re out” policy- too many missed deadlines and the writer is terminated. This can be a tough to do with a talented writer, but if they aren’t turning their great writing in on time, it might not be worth giving them the work. Assigning a consequence to missed deadlines will probably have a big impact on whether or not the writer makes future deadlines.

Make a Plan
Some writers, especially rookies, might not have any clue how to manage their time. Freelance writers typically have other jobs that take up the majority of their time throughout any given week. Help your writers set a schedule for writing. Just because it’s freelance work doesn’t mean it’s blow-off work. Tell your writers they should set time aside in their week when they will work on assignments and to write down that schedule. Scheduled activities that are written down are more likely to get accomplished. Time management is a skill that will benefit them in all areas of life.

Check up on Writers
If a writing deadline is in a week, contact your writer mid-week to see how things are progressing. Build it into their contract that they will respond to any inquiries with an honest response. This isn’t necessary for all writers, just the ones who have trouble with deadlines. You may feel like you are nagging, but that’s kind of the point. If the writer is tired of hearing from you so often, maybe they’ll start making deadlines.

Consider Changing Your Approach to Deadlines
Are the missed deadlines messing up your business, or are you simply aggravated that the writer doesn’t respect deadlines? If the writer turns things in late but you still have sufficient time to edit and get it to a client, don’t sweat it. If it’s ruining relationships with clients, move up deadlines. See if the writer will work better on a tighter deadline. Many writers like the thrill of a tight deadline and actually produce better work that way. If there’s really a sense of urgency for the written work, make it known to the writer. If there’s not, don’t stress about it, especially if you know that the writer will give you quality work only a day or two late.

If you don’t want to lose a great writer who can’t make deadlines, work something out. There’s got to be some sort of agreement the two of you can reach to address the issue. ~Natalie

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Filed under Leadership, Time Management

How Do You Find Good Content Writers and How Much Do These Writers Cost?

by My Web Writers

Finding knowledgeable writers who are versed in your subject matter, the craft of writing, and search engine optimization is not as simple as it would seem.  Schools produce excellent writers, but many lack foundations in marketing or search engine optimization.  Copy can completely miss the mark when there’s a lack of marketing finesse.  Conversely, salesmen rarely have time to write and might lack spelling, grammar, and punctuation skills. Many writers burn out writing about the same topic over and over again.  So where do you find great writers and how much should you pay them?

Hire Content Production Companies

There are several benefits of working with content production companies.  You’ll often receive quotes in advance for your projects.  You don’t have to waste hours and dollars finding and screening writers.  Content creation companies choose skilled writers and edit their work before sending it to you.  You don’t have to juggle and manage a variety of writers and their idiosyncrasies.  The company makes sure that your project is received on time and without hassles.  Content production companies often cost more, but then the savings in your management time and editing can be well worth what seems like a greater expense.  Content companies usually charge between $50 – $150 per 500-word article (or an average of 25 cents per word).   You’ll find companies that charge as low as 5 cents per word, but often their writers don’t have college educations, content writing experience, or native, English skills.

Find Writers on Social Media

Turn to social media to find excellent writers.  You can perform a Twitter search to find writers in your topic area.  Type in the hash tag #engineering and you’ll eventually find an engineer who might know a colleague who can write.  Place a Facebook ad for writers with an interest in your industry and you’ll soon receive resumes that specifically fit your needs.   There are several hash tags that writers use including #writers. You might find decent writers for $15 – $30 per 500-word article this way, but plan to offer several projects before you understand each writer’s intellectual capacity, writing depth, work ethic, need for editing, and pay requirements.  You’ll also want to make sure that you secure rights to the work each writer produces for you.  Also, use a service like Copyscape, after you receive content, to double-check that it’s all original.

Find Writers at Universities and Community Colleges

Partner with a college internship coordinator to discover budding talent.  You’ll find a variety of writers at universities for the price of your time to train them.  You’ll need to fill out paperwork and meet with the interns to orient them and to provide feedback.  This assumes, of course, that you know something about writing.  If you don’t, you might want to hire an editor to review each intern’s articles.  Working with college students could eventually lead to a well-trained staff of homegrown writers at each semester’s end.

Introduce Yourself to Writer Groups

You can find writers in your community through your local library, church, or even PTA.  Plug in to find the writer who is at home with children, but would like to work part-time.  You’ll find many professionals in these places who appreciate stimulating challenges, but need flexibility.  Writer groups often meet in libraries to discuss the books and articles they are writing.  Some may be willing to take on side projects, too.  Plan to pay wages ranging from $10 – $50 per hour, depending on the complexity of your topic and the writer’s ability.  You’ll also want to clarify in your contract if revisions are included and the maximum amount of hours you’re willing to pay for each project.

Some companies develop lists of part-time writers and ask them to pitch topics or to write their articles in advance for consideration of purchase.  Your top talent won’t have time to waste on these types of activities, so pay fair wages if you need a job done yesterday.

Inquire with SEO Companies about their Content Services

Most SEO companies offer content creation in addition to SEO software, design, or consulting services.  If you need an entire website package in a one-stop shop, working with an SEO company is the way to go.  They’ll manage the writers and the site navigation for you, as well as link-building, and other needs.  Expect to pay $100 – $300 per hour for services with the average 500-word web page billed at 3 hours to write.  SEO companies may seem expensive, but then you’re paying for the search engine optimization expertise that reputable, SEO companies offer.  We recently profiled some of the best SEO companies in the Midwest.

Place an Ad for Writers

You can always place an ad, looking for writers, in your local paper.  There are many online, job sites for copywriters that will bring resumes your way, as well.

Writer Salaries

Since content was declared “king” by Google via the first Panda update February 23, 2011, the need for web writers has dramatically increased.  According to the Bureau of Labor Statistics, in 2010, the median pay for writers was $55,420 per year or $26.64 per hour.

In 2012, Writers USA 2012 published the results of 371 respondents to a global survey. These readers range from staff writers to documentation specialists to technical writing managers and branch heads.  The results indicate significant jumps in pay.  The median content-oriented salary in 2012 is $78,614 with salaries ranging from $15,000 to $170,000.  These ranges do not include benefits. The overall average hourly wage is $41.

Choose Your Writer

Don’t overlook writing the content yourself.  If you can present a solid draft, an editor should be able to groom the typical 500-word blog post in an hour or less and that could save money.  Then, again, how much is your time worth?  If you have too many plates spinning that only you can spin, then outsource.

If you find skilled writers that you enjoy working with, then keep them and pay them well.  If you don’t want to manage the variance of personalities and skills, hire content companies, advertising firms, or SEO firms to complete your projects.  A good content writer or company can be your best asset.



Filed under Business Strategy, Content Job Boards, Project Management, Time Management, Web Writers, Writing Careers