Category Archives: Social Media

New Poems to Read and Poets to Follow

Looking for fresh poetry to read or to share with others? Of course, give these new faces credit. They’ve worked hard, as poets do. Support emerging poets and get to know them before everyone else does.

Jean Bansemer

We’re listing poets in alphabetical order. Jean rediscovered poetry during the 2020 pandemic and has since written two books about life in America as a wife, mother, and business woman. Preview her work and get to know her on Twitter, Facebook, or Goodreads. “His Uniforms,” is from her latest book and is a sentimental poem– a tear-jerker for Memorial Day, Veteran’s Day, July 4, military graduations or at graduations, in general. It appears in Along Came 22: Poems and Short Stories about Love, War, and Silliness.

Victoria Chang

She’s not exactly new to poetry, but her book, The Trees Witness Everything was published by Copper Canyon Press and Corsair Books in the U.K. in 2022. Follow her on Twitter and enjoy her simple, but powerful expressions!

Stephanie Niu

Fall into images of water and life flowing symbiotically. Niu’s chapbook She Has Dreamt Again of Water came out in March 2022 and has already won a couple prizes. Water Dreams will take you away. Reach out to Stephanie on Twitter.

Water Dreams

In the dream there is a whale shark. I hold her fin, and we quietly agree where to go. The water is not cold. Then I swim breast stroke in the living room,the couch falling away below. My mother says water dreamsare auspicious. That night she dreamed of slaying a snake, cutting its long body like a carrot. I feel her pride for me swell, even at this. The lucky animals migrating from her dreams to mine. Her relief that I can conjure, even in sleep, what she cannot give me—good rest, good luck, an ocean to dream in. But she is always swelling. She is always in motion, urgent for something she cannot name. Can she call it superstition when it uncovers the truth of her marriage. When she dreams of a bodytucked into a closet the night of her second miscarriage. For her, there is no difference between what you controland sleep. There is no split, a real self and a dream selfto divide neatly. There are just dreams.

Stephanie Johnson

Stephanie considers herself an “Expat. Repat. Poet. Associate Editor http://novelslices.com. Always pulled between the US, Istanbul and Sydney. Incurable science fiction fan. T1D.” Her poems range from discussions of diabetes, aging, traveling, and cultural values. You’ll find Stephanie and several of her poems on Instagram and Twitter.

Ada Limón

Ada’s work can be found on Amazon’s best seller list for poetry. She’s an established writer whose new book, The Hurting Kind, celebrates birds and life. Her words are as light as a sparrow’s wings and you can, of course, reach her via a tweet.

Eliana Tanjung

From Indonesia, Eliana explores the meaning behind human existence. Peruse her work on her website or follow her on Twitter. Her latest collection is comprised of 13 poems about her childhood. In this poem inquiring about life she writes:

Life

Oh life,
Why so confident
Your ways
Emotionless
Heartless
Tossed me around
When I never ask to
You give me a riddle
In a language
As foreign as silence
How am I supposed
To find the answer
But to bask
In the wavering
Of your presence

John Roedel

Comedian and writer, John Roedel, shares bits of his soul in his latest book, Upon Departure, which explores grief after a loved one departs. He’s there for you on Twitter and Facebook. Here’s one of his poems of inspiration:

after you survive

your storm

become a lighthouse

your scars are

meant to burn so bright

that it will help a person

lost at sea find the shore

every wound you carry

has a 1000 watt bulb inside

of it

that will preach the gospel

of the coming dawn one

burst of daybreak at a time

it’s the circle

of survival

you have endured

to help others endure

you have outlasted the dark

to become a disciple of light

this is your calling now

to plant your feet

in the same shore

you washed up on

my love,

ignite

Ocean Vuong

Loss and grief abounds in the pandemic era. Ocean Vuong lost his own mother to breast cancer in 2019, just before the pandemic. His latest literary feat of 28 poems explores loss and continuing. Time Is A Mother is already a new, best seller. If you’re an aspiring poet, take a class with him through the MFA program at The University of Massachusetts at Amherst.

DEAR ROSE

if you’re reading this then you survived
my life into this one this one with
my name crossed out then found
halfway in your mouth if you’re reading this
then the bullet does not know you
yet but I know mom you can’t
read napalm fallen on your schoolhouse
at six & that was it they say

a word is only what it signifies
that’s how I know the arrow
-head in my back means
I’m beautiful a word like bullet
hovers in an amber afternoon on its way
to meaning the book opens like a door
but the only one you ever read
was a coffin its hinges swung

shut on lush descriptions
of a brother & the bullet still
the fastest finger pointing
to life I point to you to me to
-day a Thursday I took a long walk
alone it didn’t work kept stopping
to touch my shadow just in case
feeling is the only truth

I’m capable of & there down
there between thumb & forefinger
an ant racing in circles then zigzags
I wanted significance but think
it was just the load he was bearing
that unhinged him: another ant
curled & cold lifted on
his shoulders they looked like a set

of quotations missing speech it’s said
they can carry over 5,000x their mass
but it’s often bread crumbs
not brothers that get carried
home but maybe going too far
is to admit the day ends anywhere
but here no no mom this
is your name I say pointing

to Hong on the birth certificate thin
as dust Hong I say which means
rose I place your finger on a flower so
familiar it’s almost synthetic red
plastic petals dewed with glue I leave
it out of my poems I turn from
its face — clichéd oversized
head frayed at the edges

like something ruptured
by a bullet seeking language
a kind of person which is to say
I was born because you
were starving but how can anything
be found with only two hands
with only two hands you dumped
a garbage bag of anchovies into the glass jar

the day was harmless a breeze hovering
in amber light above us gray
New England branches swayed without
touching to make fish sauce you said
you must bear the scent of its corpses
salted & crushed a year in a jar tall
as a boy they dropped with slick
thumps like bullets each word must stop

somewhere — why not a yellow
poet I put in the fish sauce I take out
the fish sauce I dance
on the line until I am the line
they cross or cross
out they nearly killed me
you said for being white
with a toilet plunger you pushed the fish

down sound of bones like gravel
the violet vein on your wrist glistened
your father was a white soldier
I had amber hair you said they called me
traitor called me ghost
girl they smeared my face with cow shit
at the market to make me brown
like you & your father the eyes glared

from inside the jar they shot
my brother you said looking down
but away from the dead
eyes my little brother
if reading is to live
in two worlds at once why
is he not here my friend said you can do
anything in a poem

so I stepped right out of it
to be entered is to be re
-defined the bullet achieves its name
by pushing the body into itself flesh
refugeed into flesh I was struck
by these words we say I was struck by
this passage it moved right through
opened me up these eyes reading

not yet closed not yet healed
shut am full of leaden meaning which parts
a red sea inside me sinew dusted to soft tissue
my blood a borderless translation
of errors in the reader’s
hands a gaping rose which is
your name Hong I say which also means
pink the shade every bullet meets

before finding its truest self Calvino said
human instinct is to laugh
when someone falls the soldiers
were cracking up as they fired
your brother running his sky
-blue shirt pink on the ground
our evolution as hunters Calvino went on
the collapsed body a signal

of meat thus hunger
leads to lethal
joy it’s almost perfect
you smiled your nose deep
in the jar as if to be hunted
is to finally be seen alive briefly
as if the bullet makes you real
by making you less

which is perfect
in poems the text
amplified by murder
-ous deletions
leads to inevitable
art the pristine prisoner
in his marble coffin the length
of a fish is a timeline

across the page to document days
the dead a measurement
of living distance
the body blooming
as it decays Pink
Rose Hong Mom
are you reading this dear
reader are you my mom

is she in language I cannot
find her without you this world
I’ve made you cannot enter within months
their meat will melt into brown
mucus rot almost-sauce the linear
fish-spine dissolved by time
at last pungent scent of ghosts you said
you named me after a body

of water cause it’s the largest thing you knew
after god I stare at the silvered layers
the shadowed line between two pressed fish
is a finger in the dark gently
remembered in the dark his finger
on my lips mom his shh
your friend the man watching me
while you worked the late

shift in the Timex clock factory why
am I thinking this now the gasped mouths
mottled pocked fins gently the door its blade
of amber light widening as it opened
shh it sounds like an animal
being drowned as you churned
the jar your yellow-white arms pink
fish guts foaming up gently you must

remember gently the man he’s in
the past now his face a black rose
closing do you know
what it’s like baby my baby
boy you said sweating above the jar
to be the only one hated the only
one the white enemy of your own
country your own

face the trees they were roaring
above us red leaves leaving little cuts
in the sky gently I touched
your elbow the fish swirling
in their gone merry-go-round
sightless eyes no no mom I said
holding my breath I don’t know
what it’s like & turned

my head up toward the sun
which brightly cancels
if you’re reading this then
I survived my life into yours
you who told your brother you were hungry
so he stole a roasted chicken
so he tucked it under his sky
-blue shirt & it’s not

your fault reader you had
to work you had to get up
in the blood-blue dawn to warm
up your car you who held
instant coffee with both hands
ate your lunch of Wonder Bread dipped
in condensed milk in the parking lot
alone you bought me pencils reader I could

not speak so I wrote myself into
silence where I stood waiting for you mom
to read me do you read me now do you
copy mayday mayday you who dreamed
of dipping shreds of chicken
into fish sauce as you hid in the caves
above your village you white
devil girl starving ghost

but I shouldn’t have been so
hungry you said looking up
at the leaves vermilion through the brother
-blue sky I hated my hunger the veins
on your fists the jar all amber crush
empty as a word
-less mind stop writing
about your mother they said

but I can never take out
the rose it blooms back as my own
pink mouth but how
can I tell you this when you’re always
to the right of meaning
as it pushes you further into white
space how can I say the hole
in your brother’s back is not

a part of your brother but your brother
aparted who is still somewhere
running because I wrote it
in the present tense the bullet held
just behind his death an insect
trapped in amber the charred
chicken clutched to his chest dust
rising from sandals

as he sprints toward the future
where you’re waiting by the rain
-warped window wet footsteps
on Risley Rd but dear reader
it’s only your son coming home
again after school after
the bullies put his face in brown
dirt what if I said the fastest

finger pointing to you Ma
is me would you look away
I point to you no no I went right
through you left a pink rose blazing
in the middle of the hospital
in Sai Gon reader who
cannot read
or write you wrote a son

into the world with no
words but a syllable so much
like a bullet its heat fills you
today a Thursday
(ours not Vallejo’s) partly cloudy a little
winded I kneel to write
our names on the sidewalk & wait
for the letters to signal

a future an arrow pointing to
a way out I stare & stare
until it grows too dark to read the ant
& his brother long
home by now night flooding
the concrete black my arms dim
as incomplete sentences
reader I’ve plagiarized

my life to give you the best
of me the rest in the blankest
margins & these words these
insects anchovies bullets salvaged
& exiled by art mom my art these corpses
I lay side by side on the page to tell you
our present tense was not too late

Share Your Favorite Poems and Poets of 2022

Which poems inspire you, speak to you, reach you? Share them with us in the below comments.

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Filed under Authoring Books, Descriptive Writing, Facebook, Infographics & Memes, Instagram, Narrative Writing, Poetry, Self-Publishing, Twitter, Uncategorized, Women Writers

Problems with Twitter’s Two-Factor Authentication (2FA) and Customer Response in 2020

A few weeks ago, coincidentally—or not—after a user posted a comment on a social media forum about companies that share data with their governments, she noticed later that when she tried to log on to Twitter, a two-factor authentication code never seemed to reach her phone. She searched for backup codes, but soon realized that she couldn’t find them. Now what?

She reset her password, but still didn’t receive a SMS text to get into her account.

She reached out to Twitter Support and received this prompt:

Fine, she thought. Now, all I need to do is wait for a customer service agent to help me work through the issue. Instead she received a one-page, help guide with links that led her in a circle back to customer service with no live person or individual response. After she tried again, she received the same form letter.

Then, she opened a different account to communicate via Twitter with its Twitter Support Team. After creating the new account using the same phone number, she tweeted @TwitterSupport, but received crickets in terms of personal response. To Twitter’s credit, she did find two public posts from them with over 1.7k comments or retweets explaining that Twitter “has more work to do with fixing verification code delivery, but <they’re> making progress.”

Then, she received this email because the new account that she created to get in touch with Twitter became associated with the number tied to her old Twitter account. The user now feels stuck in a Twister game.

The Ongoing Problem with Privacy, SMS Authentication, and Twitter

According to an August 2020 article from Mashable, Twitter is facing up to $250 million in fines for using customer phone numbers, entrusted to them for security reasons, for advertising purposes.

For their part, earlier this month, Twitter did admit that there is an issue, but there was no timeline given to fix the bug and no further communication provided after August 13, 2020.

Is SMS 2FA Safe?

According to Kapersky  and other security experts, no. Using SMS for authentication is not safe.

Here’s why:

“It’s easy to sneak a peek at passwords sent by SMS if lock-screen notifications are enabled.

Even if notifications are turned off, a SIM card can be removed and installed in another smartphone, giving access to SMS messages with passwords.

Password-bearing SMS messages can be intercepted by a Trojan lurking inside the smartphone.

Using various underhanded tactics (persuasion, bribery, etc.), criminals can get hold of a new SIM card with the victim’s number from a mobile phone store. SMS messages will then go to this card, and the victim’s phone will be disconnected from the network.

SMS messages with passwords can be intercepted through a basic flaw in the SS7 protocol used to transmit the messages.”

Kapersky Daily

Twitter and Customer Service

Not only is 2FA using SMS an issue, but so is the absence of human communication at Twitter. Not providing a call-in, customer service number or a real-time, online, chat box is concerning for a company that plays such a major role in how the world communicates. Those Twitter users left without their platforms are drowned out—and basically canceled with no recourse. Is it coincidental– or not– during an election year when compromised mail delivery and foreign election interference are on people’s minds? Have individual users been targeted? Probably not, but the lack of communication is a big ball dropped.

Twitter’s silence leaves some wondering if the bigger issue for Twitter to solve is their lack of customer responsiveness.

Update: By contacting the Better Business Bureau in San Francisco and reporting your complaint about Twitter, some accounts have moved through a back door to be reinstated. The BBB has channels that the general public apparently doesn’t possess. After about a week’s wait, the above account was restored. Twitter removed its two factor authentication via SMS to make that happen for the account. If you are stuck on this problem with your own account, find #Twitter2FAProblems on Twitter and mention your issue. You’ll likely find others dealing with the same lot and might be able to combine your voices to be heard.

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Filed under Business Strategy, Social Media, Twitter

How “Tour the States” Was Made and Went Viral

In June 2014, Angie Seaman, E-Commerce Manager for Marbles: The Brain Store, shared with an IRCE video workshop audience how Marbles: The Brain Store’s Tour the States video was made and successfully went viral with over 2,760,519 hits and counting.

“That was basically a very low-tech solution to making a video.  We had the cartoonist actually come into the office, get a big white piece of paper, and he’s only holding a marker. It took him about a week to get the thing done and the video.  We were crossing our fingers the whole time that he wouldn’t make a mistake. We did have a couple things that we had to fix, but it wasn’t too bad and it took our video director about two weeks to edit all of the footage together and get it synced up with music.  It turned out great and was well worth it for us.”

As a parent who had to help a fifth grader memorize the states and capitals in the fall of 2013, I can tell you that there was nothing like it on You Tube at the time.  The song is catchy and it not only highlighted the states, but also the capitals in their locations, which was surprisingly unique for You Tube videos about states and capitals.  Marbles: The Brain Store found a need and fulfilled it for kids (and parents).

“It <the video> introduced The Brain Store as an authority on the product, which is important because these are people who don’t know our brand.  It makes customers more comfortable to transact with us and we’ve seen our conversion rate increase over time. Part of it has to do with video.”

To make a low-budget video, Seaman suggests budgeting time to experiment, picking a room with good acoustics, and finding talent who can do it all.  She says that you can get going with video for less than $1000.

“It took us a year and a half or so to really get everything.  We saw results right away, but our conversion rate has increased and actually doubled every year. Part of it has to do with other things we’re doing, but I think a lot of it has to do with video.”

From lighting and sound to editing and effects, how is your company using video this year?

~Jean at My Web Writers

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Filed under Capturing Audience, Conferences, Television Script Writing, Video Production, YouTube

Managing Brand-Consumer Relationships via Social Media, A Conversation with Miami University’s Dr. Glenn Platt

Image courtesy of @GlennPlatt

Social media relationships between brands and customers are connected to an important shift in marketing, putting word of mouth in the digital sphere and bringing brands into the conversation. According to Dr. Glenn Platt, professor of marketing and co-director of the Interactive Media Studies Program at Miami University, this change puts the focus on value and utility. He notes, “marketers are no longer in the job of selling the sizzle, but rather are about showing how there is value in that product. If you use this product it solves this problem. It makes your life better.” Social media helps facilitate that message by allowing customers and brands to connect with each other about that utility or value.

Developing the Relationship

Platt asserts that there are three important parts of a successful social media campaign—creating personal connections with the customer, showing them the utility of the product, and addressing customer service concerns. According to Platt, social media marketing is all about communicating what is best and most valuable about your brand in a way that connects with the customer’s life. “Your job is not to convince people that coffee cures cancer…Your job is to say ‘This is a really delicious cup of coffee.’ This is what it is and this is why it’s great” Platt says. “Marketers get kind of a bad rap for trying to convince people of things that are untrue, but for the social media marketer–that isn’t their job at all. Their job is to find the things that are most true about the brand and elevate them.”

A key facet of building the personal connection is addressing customer concerns. While there are plenty of stories about people who didn’t realize they were on their personal account and sent out inappropriate tweets, according to Platt, “Classic mistakes for social media marketers are not responding to your customers, responding poorly or defensively, not being authentic, or trying to mislead people.”

He says that social media has “almost become a 1-800 line for the brand” and in order to develop a strong relationship between customers and your brand, as well as a trustworthy presence in social media, it’s important to respond to your customers in a timely, helpful, and sincere manner.

Using the Right Platform

In addressing those customer concerns, not all platforms are equally useful. A visit to the Facebook page for the lifestyle subscription service Birchbox historically showed a litany of customer complaints and referral codes to a competing brand. While Birchbox didn’t delete any comments and quickly addressed them, their brand-related posts often have been overshadowed by complaints.

Platt suggests that Facebook is not a great platform for consumer-brand relationships because of the chronological nature of the site. In order to keep relevant posts fresher on the page, brands have to be selective about what gets posted: “Once you know that a company deletes Facebook posts you don’t trust them. It’s just game over. You can’t delete stuff, but you want to delete stuff.” He suggests that brands like Birchbox move customer concerns to a specific tab and publicly post that policy, as well as in a response to any posts not filtered under the tab function. A better move, however, would be to address customer service issues on Twitter. Platt notes that successful brands such as Best Buy and Comcast already have multiple Twitter accounts, some designated just for customer issues. “It’s not in their face, but it’s public, which is the important part,” he says. “You want people to say, ‘Look, I’m owning all my problems. I’m dealing with them. Here you can see I’ve solved problems and I’m not trying to push things under the rug.”

Connecting with Influencers

Aside from helpfully addressing customer concerns, to make the most of your efforts on social media, it is important to get the attention of influencers, the people who will help get your posts and your brand seen by more people. As explained by Malcolm Gladwell in The Tipping Point, there are different types of influencers, too. The first type of influencer is an expert, someone who contacts and friends turn to for their expertise on a particular topic. The second type is a curator or maven, a person who finds and shares interesting products, articles, etc. and tends to accumulate a lot of information. The third kind of influencer is the connector, a people’s person who is good at connecting people to each other. For example, if you have a question, a connector might not know the answer, but probably knows someone who does and would send you his or her way.

Platt says that influencers can be identified through social media by looking at the ripple effects of posts and retweets, tracking how information spreads throughout a social network: “Some people look to social media influencers to see how large their networks are…People with more followers are probably going to have more influence than people with fewer followers.” An influencer can be a big name celebrity or expert or someone with a smaller, more local network, as long as their activity makes ripples in social media activity. Platt argues that while people with big social networks may have more reach, because there are anthropological studies that suggest that a community can only really have 150 members, it is important not to neglect influential people in smaller more local communities. For example, he points out that in his local community there is a Facebook group for mothers and certain members of that group have a lot of influence. When they post events or activities, their posts tend to have a big, tangible impact in the community.

There are a number of ways to get the attention of influencers on social media, from direct messages to sending samples or products. Because bloggers are required to disclose if they have been given a free product for review, however, Platt suggests that more subtle methods may be more effective. “People immediately are not going to trust it as much when they see that [free products were supplied],” he says, “even if it is an honest post.”

Instead, Platt thinks an effective method of getting influencers’ attention is communicating to them how your product or brand is valuable to them or their community: “The trick with influencers is to find those things that are true about your brand and find a way to get them in front of them. Like someone who’s an influencer in the mommy group here in Oxford, they genuinely would be grateful to know if there’s a kids eat free day at Bob Evans.[…]And so simply reach out and let them know that, finding ways to just make them aware, not pushing it, not making it look like you’re bribing them.”

The bottom line in creating a solid social media relationship is cultivating a trustworthy presence through honest answers to customer concerns and product marketing that meets customers where they are, showing how your product or page adds value to their experiences.  ~Kasey

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