Some have a heart for children- others a heart for writing. Marry the two and the world will change.
I had the pleasure of meeting with Clubhouse Magazine’s editor, Jesse Florea, at Write-to-Publish in Wheaton, IL. He was at the conference looking for great stories for Focus on the Family and he presented a session on how to write for children. He’s also the author of several books for kids and their parents.
Who Is Generation Z, The Homeland Generation?
Copyright My Web Writers
Generation Z was born between 1995 and 2005. They’re known as the “Silent Generation”, “Homeland Generation,” or the “Net Generation” because they’ve grown up with the Internet. They were born after the September 11, 2001 terrorist attacks when many felt safer staying at home. William Strauss and Neil Howe describe this group as “highly connected” and media technology savvy because they are “digital natives.” During a naming contest sponsored by Neil Howe’s company website, Homeland Generation was the name chosen by the site’s voters to represent this generation.
Florea says,
“They’re self-directed. Parents no longer over-schedule their children like they did five years ago. There’s a little more free time for this generation, which is good because they have time to be creative, but the bad part is that they have this technology and when you have technology and time, they can get into trouble with the technology rather easily.”
According to NC State University:
“Such connectedness has a dark side, however, contributing to a sedentary lifestyle and skyrocketing rates of obesity. This generation may live shorter, less healthy lives than their parents despite the medical advances of the last twenty years. Of 100 Generation Z kids, 47 will be obese by the time they reach adulthood.”
Florea says,
“Basically, that’s because they don’t have to go outside to be entertained. All the entertainment they need is at their fingertips with a gaming console or they can talk to their friends through any different type of social media. They don’t need to get outside to get together.”
In 2011, Grail Research provided a fascinating look into this next generation by comparing the relationship of Boomer parents to their children verses Generation X parents to their Generation Z children. Fundamentally the differences lie in the comfort with technology that Generation X shares with its children. There is an increasing overlap between Generations X, Y, and Z and their channels of entertainment, technology, brand experiences, and family values.
“Generation X is raising Generation Z with a high involvement parenting style. Generation X saw a social trend of divorces and is expected to instill stronger family values, along with ‘old’ notions such as work ethic, etiquette, and resilience. This, along with better education, will make Generation Z more tolerant, respectful, and responsible.”
The Homeland Generation might be more financially conservative, too. Florea says,
“Generation Z is saving their money.” Also, “This generation identifies itself more as individuals, than as a team…Sort of like Generation X…They believe in their own character and they believe they have their own persona. Generation Z doesn’t believe in getting agreement or living by social norms. Their society exists on the Internet where they speak out their minds and express their opinions.”
15 Dos and Don’ts When Writing for Kids
To kick off his session, Florea asked, “How would you describe children?” Words like “rambunctious”, “messy”, “innocent”, and “smart” quickly filled the room from the audience.
Florea mentioned, “We want all of that in your writing. I’ve been at Focus on the Family for twenty-one years. You know of Dr. Dobson. He wrote a lot of books. A lot of dos and don’ts. Having boundaries, having parameters can really help, so that’s how this workshop started. I’m going to share about 15 or 16 dos and don’ts” when writing for kids.
- Don’t underestimate your audience.
“Kids are thinking, feeling and smart human beings. They just lack life experience and the wisdom we can share with them as writers. Don’t doubt a child’s ability to understand concepts and accomplish great things. Generation Z is a smart generation because they have at their fingertips, all the information in the world.”
Clubhouse Magazine particularly likes to feature ordinary kids performing extraordinary feats. Challenge kids with your writing. Kids know that things aren’t always perfect. You can’t shelter these kids, there’s just too much readily accessible information. Don’t shy away from writing stories about kids in single parent homes, with special needs, or whose families are in financial duress.
- Challenge kids spiritually. Years ago, Clubhouse Magazine received a letter saying that it was “boring.” Florea took the letter, published it, and asked, “Okay, readers are we boring?” He received close to 500 responses. One of the common threads through all of them was that kids want to be spiritually challenged. They don’t just want to hear a Bible story. They want to see its application.
- Do get into a child’s mind. Know their interests. What makes them tick? What do their parents want them to learn? This is important because parents are the ones buying the magazines. Spend time with kids and know what they’re studying in school.
- Do work on a gripping opening. Capture their attention within the first three sentences. You have to have a good hook.
- Do use vibrant, active verbs. Kids need action. The story needs to move. Show the action, don’t tell it. A Wheaton professor of Florea’s used to say, “There’s always a better way to start a story than with ‘it’ or ‘there’.” As soon as you start with it or there, you’re using passive voice. When editing copy, Florea seeks out and circles it, there, was, is, and were and reconsiders what these words add to each sentence.
- Don’t go adjective crazy. “One well-chosen adjective is better than three adjectives strung together. Adjectives slow down your writing, while verbs keep up the pacing and make everything go faster.” Also, when using dialogue, just use said. “Said” is an invisible word that people read through. If you go for fancier words like “chortle” or “mused”, you’ll stop the narrative. The person reading will stop and think, “Oh, why are they using that word?”
- Do use interesting and realistic dialogue. Don’t try to use the cute catch phrases that the kids are using today because those words may be out of style by the time the article or book is published. Florea looks for stories with active verbs, compelling dialogue, and believable characters.
- Show the action.
- Do use humor. People retain 80% more when they’re laughing. To achieve humor you can use repetition, switches, exaggeration, extremes, and word plays.
- Don’t wrap up your story in a nice, little bow. Kids know that’s not how the world works. Be honest. Former IU professor, Peter Jacobi, once said “The ending should leave the reader with satisfaction tinged with dissatisfaction.” Do leave readers with a nugget of truth. From age five on, children are able to relate to stories in characters just like adults. A value development specialist, who once visited Focus on the Family, said that “by age ten, right and wrong are locked in for a child.”
- Edit your copy. Some professional writers work through up to thirty revisions before sending in a story. Cut the fat. Stay away from clichés.
- Do be creative. Don’t copy the world.
- Know industry trends. Go for “edu-tainment” (educate and entertain), which is like writing a chocolate bar packed with a vitamin. Watch movie trailers to see what will be big when each movie comes out the next year.
- Do write compelling characters. Write characters that are going through a lot of things. Also, don’t have the adults solve the problems. Let the kids solve the issues without preaching from the adult characters.
- Do be yourself. Kids can spot a phony a mile away.
Next June, make a point of visiting the Write-to-Publish conference in Wheaton. The people are welcoming and you may soon find that you’ve developed relationships with mentors and fellow writers who will guide you throughout your career. Meet one-on-one with acquisition editors and publishers, while also absorbing valuable insights and industry trends. We especially thank Jesse Florea for sharing his expertise in children’s publishing with My Web Writers’ readers!
Reader Comments: How to Get to Real Insights (An Interview with Miami University’s, David Wells)
Image courtesy of Lane Memorial Library in Hampton, NH
In 1690, Benjamin Harris edited a paper that only lasted for one issue before it was shut down by the colonial authorities. Publick Occurrences Both Forreign and Domestick filled only three of its four pages so that readers could write their comments and share the paper with another reader, creating a written discussion of the paper’s stories. Miami University journalism instructor, David Wells, uses this anecdote to explain how social networking is not a new phenomenon. He asserts that each technological advance in journalism from moving type to the iPhone serves to “get the news out faster and it’s made it possible to reach a wider audience. The wider the audience and the faster you get it out there the more interaction occurs with it.”
If you write in or manage an online space these days, chances are reader comments are either the bane of your existences or a boost to your traffic. Or maybe a bit of both. While readers discussing your writing can help the story grow or the piece go viral, managing online traffic and comments can prove difficult.
Managing Online Comments
Wells was the Editorial Page editor at the Cincinnati Enquirer from 1999-2009, a period when many newspapers started to make the transition to the online platforms. In the transition, the paper focused on creating a “community conversation” and decided that historically the Editorial pages were where that had happened via letters to the editor. The team decided to publish letters to the editor online. As with the traditional print-based letters to the editor, the online letter to the editor page required people to include their real names and which neighborhood of the city they were from. Some people at the paper thought the requirement would deter submissions, but the paper received up to 100 letters a day, showing that people were as willing to include their names in the online forum as they were in the printed paper. Wells argues, “If people were going to put their names on it they’re going to be more responsible about it than they would be otherwise. And people do want to have their voice and speak up and they’re glad to have the forum.”
Monitoring the online comments to other stories proved more complicated. Not only were there far more comments to comb through, but with the ability to post anonymously, people would write such hateful things that some local public figures started to decline being interviewed by the paper. To Wells, the anonymity of online comments is linked to the likelihood that people will post inflammatory or untrue statements. “I think the anonymity of the comment is a bad thing,” he says. “The excuse is always that people will get in trouble because the boss will find out they differ in political views. You know what, people need to be responsible for what they say. There is such a thing as free speech and the boss isn’t supposed to be able to fire you.”
Many publications share Wells’s views and many, such as the HuffingtonPost, are starting to require the use of Facebook accounts to post online comments. Further, a recent study published in Journalism Practice found that there was a direct correlation between anonymity and “uncivil” comments. Specifically, when online newspapers allowed readers to make anonymous comments, 53% of the comments made were uncivil or inflammatory. That rate dropped to 29% when the user interface required the reader’s real name or a link to their Facebook account.
Crowd-Sourcing and Engaging Reader Response
Wells notes, however, that when flagging and removing offensive comments, it is still important to listen to the questions and the input of the readers. He recounts going into meetings and asking, “This story that the police reporter wrote got 150 comments. Did you read any of those comments? There are a couple of comments in here that are pretty interesting that suggest this is similar to some other crime. Have we checked that out? That’s a tip.” Reporters would tell him they didn’t have time to read all the comments and Wells would reply, “You don’t have time not to.” He asserts that reader comments provide a space for crowd sourcing to help a story develop: “You will find out new information which you should turn around and use to enrich your own reporting, just like if you heard it as a tip over at the police station.”
Drawing In Readers
Wells points out another way that reader interaction and digital readership is affecting writing: the pay wall. In an effort to counter financial losses after content moved from print to online, many publications have instituted a pay wall, allowing the reader to only read a portion of the story, or a limited number of stories before requiring a paid subscription. According to Wells, the pay wall can put the writer in a tricky situation. “What’s your role as a journalist?” he asks. “Is it just to provide teasers to get someone to buy a subscription so they can read your whole story?” Wells, like many instructors, teaches his students to get the news up top so that “if you just read the lead you should get the gist of what the story’s about.”
Tips for Web Writers
What does this dynamic mean for web writers? Careful management of online comments, flagging inappropriate or libelous comments is important, but listening to readers’ points also matters. Further, as more online publications move to draw readers into stories through sensationalist headlines or building a pay-walls, there are important decisions to be made about the integrity of your writing and how you are addressing your audience.
Know what your approach to reader interaction and user comments will be and communicate this vision to stakeholders. How will you set the tone without censoring your audience? How will you draw readers in without sacrificing the quality of your writing?
~Kasey
Share this:
Leave a comment
Filed under Capturing Audience, Reputation Management, Social Media
Tagged as Interview with David Wells, Managing Reader Comments