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If you’re not using video yet– you should be. When using video as a way to communicate mass messages, these following five ideas will help you to open with strong and compelling calls-to-attention and to pique your audiences’ interests.
1. Start with a demonstration.
Video presentations can do what would not be nearly as effective in front of a large, live audience. You can open your speech with a hands-on demonstration, talent, or trick – especially one that can be zoomed in on. Many people learn by doing and so a speech that begins with an immediate action captures interest and improves retention. This makes the audience want to know the connection between your demonstration and what you’re about to say next. We like the Shindigz video collection because of the quality and quantity of helpful tips and the ways in which these party products are demonstrated by Wendy and Mary.
2. Add emotion.
A video speech or presentation is also a key opportunity to employ an emotional appeal to your audience. You can begin with a montage of photos with a voiceover, words or a story from someone else or tell a story that is personal to you. Music can greatly enhance the effect of this. Another important benefit of this speech opener is that it helps to create a relationship with the audience. Through video you can sometimes lose that “human element” that you get from a live presentation, but by incorporating emotion you ensure this important element is still present right from the start. We think the Dove Real Beauty Sketches demonstrate how to effectively tug at heartstrings.
3. Incorporate humor.
The use of humor is a tried-and-true technique for many different styles of speeches. Remember that with video, you have the advantage of zooming in on facial expressions to really emphasize the humor in a story. Telling a joke is a perfect speech opener idea for this medium because it helps to break the ice and set a warm and friendly tone. Whether dry or sarcastic, humor like Apple Coasting will bring a welcome chuckle.
4. Reference another well known speech or video clip.
Countless video clips have risen to stardom overnight after going viral on social media. These have become just about as well known as classic novels, especially depending upon the generation you ask. Including a short clip from a well known viral video as the opener of your own video speech is a great way to capture an audience’s attention and to prime them for your message. Ideally, such a clip should be relatable to the rest of your speech. With the many, many viral videos to choose from, you should be able to find something that can be woven into almost any message. We think this Cimorelli and Matty B spoof of Cary Rae Jepson’s Call Me Maybe is a fun way for up-and-coming singers to partner and credit a well-known singer.
5. Do something completely unexpected.
Finally, video speeches are a great opportunity to do something completely unexpected and harness this as an effective opener to capture your audience’s attention. You’re able to zoom-in, edit, add special features and use props much more easily than you could in front of a large, live audience. So stretch your creativity and really think outside the box for an unexpected opener like a special effects trick, goofy song or sound effect. This can be in relation to the topic of the rest of your video speech or it could be a complete contrast that will keep the audience guessing.
There are many great opportunities to open your video speech that will capture your audience’s attention, build your credibility and set the stage for a powerful message. These are just five to help get you started. They key is to remember that you must tailor your message to your audience and your medium. A video presentation or speech has unique challenges and advantages of which you should be aware and take into consideration. With the right opener and ever-advancing technology, your message can travel as far and as fast as your viewers are inspired to take it! ~Stephanie & Jean
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