Category Archives: Writing Careers

How to Apply for Media Entry at Conferences and Events

Writers, did you know that you can scoop great industry stories at conferences just by asking conference coordinators for media passes?photo (20)

Visit Your Favorite Conference for the Price of a Story

In most cases, you’ll need to be a staff writer, videographer, or photographer for a credible news organization, blog, or online journal.  Even freelance writers selling stories to publications, magazines, or newspapers can qualify.

About IRCE Media Badges

Maura Bruton, Internet Retailer Press Assistant, says that you need to be a writer

“for a publication, as far as whether that’s a blog or whatever, we are looking for people who are coming to cover the show or the exhibitors.  Sometimes people are looking for a press badge in more of a sales capacity and those people do not get press badges.”

IRCE is a great show to cover topics in e-commerce, selling b-to-b, or technology. Bruton adds,

“There are a lot of stories here.  There are a lot of spokespeople, whether for companies, keynotes, speakers, or presenters.”

If the journalist asks for assistance, IRCE will provide images and arrange interviews with speakers.  Quite often speakers and companies hunt down the press at the show for free coverage.

photo (19)Credit, of course, must be given to the show and speakers for images, videos, and quotes.  IRCE offers a full-service press room during the show, coordination with speakers prior to the show, press releases, and a complimentary conference badge. The press can take pictures and videos, if speakers approve, but press tags must accompany cameras.  Online credit should be linked back to the IRCE website.

To apply for a press badge for an IRCE event, go to IRCE.com and contact the press coordinators.  They’ll review your application and get in contact with you. Bruton suggests looking at IR Events Group to find shows that fit your upcoming conference calendar.

The Perks of Writing

Even if technology isn’t your beat, many other conferences and events provide free entry to members of the press in exchange for your content creation and distribution.

Hey, you could even go to Disney World for two days on a Hopper Pass if you can prove that you write for a travel blog or are affiliated with an established news organization.  Live in New York?  Start planning your Macy’s Day parade coverage by applying for a New York press pass.

If you write for a living (or just for the fun of it), go find budding stories in your interest areas by attending conferences and special events.

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Filed under Audience, Conferences, Editors, Marketing, Reviews, Writing Careers, Writing Resources

Fifteen Dos and Don’ts when Writing for Children- Recap of Jesse Florea’s Session at Write-to-Publish 2014

Some have a heart for children- others a heart for writing.  Marry the two and the world will change.

I had the pleasure of meeting with Clubhouse Magazine’s editor, Jesse Florea, at Write-to-Publish in Wheaton, IL.  He was at the conference looking for great stories for Focus on the Family and he presented a session on how to write for children. He’s also the author of several books for kids and their parents.

Who Is Generation Z, The Homeland Generation?

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Generation Z was born between 1995 and 2005.  They’re known as the “Silent Generation”, “Homeland Generation,” or the “Net Generation” because they’ve grown up with the Internet. They were born after the September 11, 2001 terrorist attacks when many felt safer staying at home. William Strauss and Neil Howe describe this group as “highly connected” and media technology savvy because they are “digital natives.”  During a naming contest sponsored by Neil Howe’s company website, Homeland Generation was the name chosen by the site’s voters to represent this generation.

Florea says,

“They’re self-directed. Parents no longer over-schedule their children like they did five years ago.  There’s a little more free time for this generation, which is good because they have time to be creative, but the bad part is that they have this technology and when you have technology and time, they can get into trouble with the technology rather easily.”

According to NC State University:

“Such connectedness has a dark side, however, contributing to a sedentary lifestyle and skyrocketing rates of obesity. This generation may live shorter, less healthy lives than their parents despite the medical advances of the last twenty years. Of 100 Generation Z kids, 47 will be obese by the time they reach adulthood.”

Florea says,

“Basically, that’s because they don’t have to go outside to be entertained. All the entertainment they need is at their fingertips with a gaming console or they can talk to their friends through any different type of social media. They don’t need to get outside to get together.”

In 2011, Grail Research provided a fascinating look into this next generation by comparing the relationship of Boomer parents to their children verses Generation X parents to their Generation Z children.  Fundamentally the differences lie in the comfort with technology that Generation X shares with its children. There is an increasing overlap between Generations X, Y, and Z and their channels of entertainment, technology, brand experiences, and family values.

“Generation X is raising Generation Z with a high involvement parenting style. Generation X saw a social trend of divorces and is expected to instill stronger family values, along with ‘old’ notions such as work ethic, etiquette, and resilience. This, along with better education, will make Generation Z more tolerant, respectful, and responsible.”

The Homeland Generation might be more financially conservative, too. Florea says,

“Generation Z is saving their money.” Also, “This generation identifies itself more as individuals, than as a team…Sort of like Generation X…They believe in their own character and they believe they have their own persona.  Generation Z doesn’t believe in getting agreement or living by social norms.  Their society exists on the Internet where they speak out their minds and express their opinions.”

 

15 Dos and Don’ts When Writing for Kids

To kick off his session, Florea asked, “How would you describe children?”  Words like “rambunctious”, “messy”, “innocent”, and “smart” quickly filled the room from the audience.

Florea mentioned, “We want all of that in your writing. I’ve been at Focus on the Family for twenty-one years.  You know of Dr. Dobson.  He wrote a lot of books.  A lot of dos and don’ts.  Having boundaries, having parameters can really help, so that’s how this workshop started. I’m going to share about 15 or 16 dos and don’ts” when writing for kids.

  1. Don’t underestimate your audience. 

    “Kids are thinking, feeling and smart human beings.  They just lack life experience and the wisdom we can share with them as writers. Don’t doubt a child’s ability to understand concepts and accomplish great things. Generation Z is a smart generation because they have at their fingertips, all the information in the world.”

    Clubhouse Magazine particularly likes to feature ordinary kids performing extraordinary feats. Challenge kids with your writing. Kids know that things aren’t always perfect. You can’t shelter these kids, there’s just too much readily accessible information. Don’t shy away from writing stories about kids in single parent homes, with special needs, or whose families are in financial duress.

  1. Challenge kids spiritually. Years ago, Clubhouse Magazine received a letter saying that it was “boring.” Florea took the letter, published it, and asked, “Okay, readers are we boring?” He received close to 500 responses.  One of the common threads through all of them was that kids want to be spiritually challenged. They don’t just want to hear a Bible story.  They want to see its application.
  1. Do get into a child’s mind. Know their interests.  What makes them tick?  What do their parents want them to learn? This is important because parents are the ones buying the magazines.  Spend time with kids and know what they’re studying in school.
  1. Do work on a gripping opening. Capture their attention within the first three sentences.  You have to have a good hook.
  1. Do use vibrant, active verbs.  Kids need action.  The story needs to move. Show the action, don’t tell it. A Wheaton professor of Florea’s used to say, “There’s always a better way to start a story than with ‘it’ or ‘there’.” As soon as you start with it or there, you’re using passive voice. When editing copy, Florea seeks out and circles it, there, was, is, and were and reconsiders what these words add to each sentence.
  1.  Don’t go adjective crazy. “One well-chosen adjective is better than three adjectives strung together. Adjectives slow down your writing, while verbs keep up the pacing and make everything go faster.” Also, when using dialogue, just use said. “Said” is an invisible word that people read through.  If you go for fancier words like “chortle” or “mused”, you’ll stop the narrative. The person reading will stop and think, “Oh, why are they using that word?”
  1. Do use interesting and realistic dialogue.  Don’t try to use the cute catch phrases that the kids are using today because those words may be out of style by the time the article or book is published.  Florea looks for stories with active verbs, compelling dialogue, and believable characters.
  1. Show the action. 
  1. Do use humor. People retain 80% more when they’re laughing. To achieve humor you can use repetition, switches, exaggeration, extremes, and word plays.
  1. Don’t wrap up your story in a nice, little bow. Kids know that’s not how the world works. Be honest.  Former IU professor, Peter Jacobi, once said “The ending should leave the reader with satisfaction tinged with dissatisfaction.” Do leave readers with a nugget of truth. From age five on, children are able to relate to stories in characters just like adults. A value development specialist, who once visited Focus on the Family, said that “by age ten, right and wrong are locked in for a child.”
  1. Edit your copy.  Some professional writers work through up to thirty revisions before sending in a story. Cut the fat. Stay away from clichés.
  1. Do be creative. Don’t copy the world.
  1. Know industry trends. Go for “edu-tainment” (educate and entertain), which is like writing a chocolate bar packed with a vitamin. Watch movie trailers to see what will be big when each movie comes out the next year.
  1. Do write compelling characters. Write characters that are going through a lot of things. Also, don’t have the adults solve the problems.  Let the kids solve the issues without preaching from the adult characters.
  1. Do be yourself.  Kids can spot a phony a mile away.

 

Next June, make a point of visiting the Write-to-Publish conference in Wheaton.  The people are welcoming and you may soon find that you’ve developed relationships with mentors and fellow writers who will guide you throughout your career.  Meet one-on-one with acquisition editors and publishers, while also absorbing valuable insights and industry trends.  We especially thank Jesse Florea for sharing his expertise in children’s publishing with My Web Writers’ readers!

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Filed under Audience, Conferences, Editors, Education Strategy, School Websites, Women Writers, Writing Careers, Writing for Children

One Cannot Not Communicate- Is Silence Golden?

Maybe Mom Wasn’t Always Right

The first of Paul Watzlawick’s five axioms is simple- “One Cannot Not Communicate.” Wanterfall says,

Even when you think you are not sending any messages, that absence of messages is quite evident to any observer, and can itself constitute quite a significant message. Not only that, but we usually transmit quite a few non-verbal messages unconsciously, even when we think we are not sending any messages at all.

What do you, as a professional, communicate when you choose not to communicate?

Photo courtesy of Bonoz

Photo courtesy of Bonoz

Perhaps your mother used to say, “if you can’t say anything nice, don’t say anything at all.” When your new friend with long, braided hair entered your home, she bit her tongue.

Did her silence mean, “I wouldn’t let my son wear his hair that long, but since I have no association beyond his association with you, I’ll make you feel comfortable enough without offering approval?” Her tongue biting left wiggle room- both for your friend’s eventual haircut and her possible opinion change.

While the intent behind silence might be noble, its very form is deceiving – a mask for a mix of thoughts and emotions forming in the sender or else a sign of ignorance. Silence is golden because it buys the sender time and it offers the receiver little information- or so is the hope.

What are the Effects of Non-Responses in Digital Communications? 

One cannot not communicate with social media. Not following a customer or fan on Twitter or G+, for example, could be construed as a slight. You’re too busy, too important, to ignorant to use the tools to follow and interact. Not having your social media in order says a lot about the organization behind your organization. Your brand communicates that it does’t embrace or understand the mediums or struggles to find funds. The receiver never really knows why you’re silent- just that you are and the resulting message is up for interpretation.

Internet marketer, Jay Baer, suggests:

Further, 42% expect a response within 60 minutes. Is your company prepared to handle social media inquiries within the hour? A few are. Most are not, in my experience, which potentially creates a disillusionment gap between customers’ anticipated response time, and your actual ability to provide a response.

Having a workforce to handle your social media interactions could be just what you need to reduce the stress in your customer service department.

One cannot not communicate with blogs. You haven’t written a blog post in weeks. Maybe there isn’t a lot happening in your company or industry – yeah right. You’re too busy, too underfunded, too unorganized. You were in the hospital. Whatever the reason, a lack of action or words communicates a message. Is it the message you want your fans to receive?

Darren Rouse looks at blogging this way:

The more posts you publish over time, the more doorways you present readers with to enter your blog.

1 post a week means you’ve got 52 doorways at the end of the year – daily posts means 365 doorways at the end of the year. This means people are more likely to see your content in RSS readers, in search engines, on social media etc. Over time this adds up.

Contracting out some of your brand’s writing work to writers can keep opening doors verses closing them in silence.

One cannot not communicate with correspondences. Two candidates fly out to your company for second interviews. You extend an offer to one. The chosen candidate receives your full attention. The other doesn’t. The one who didn’t get the job sends an email to you. No reply. This happens once. Twice. Three times. Surely, not communicating is a soft let down, right?  According to Career Builder,

56 percent of employers admitted that they don’t respond to all candidates or acknowledge receipt of their applications; 33 percent said they don’t follow up with candidates they interviewed with to let them know they didn’t get the job.

What does a lack of response communicate? That from the top down, your company’s communication process isn’t clear or even rude when not in need of a person, service, or product. It communicates disorganization and incompetency in the HR department. Don’t think for a moment that the candidate won’t remember the lack of communication when they’re in a better position.  According to the HT Group:

If you’re guilty of this and other bad hiring habits, beware your actions could complicate your recruiting efforts and even damage your company’s overall reputation. Here’s how (according to the same study):

  • Job seekers who don’t hear back after applying for a job are less likely to continue buying products or services from that company.
  • Did a job seeker have a bad experience with you? Half will tell their friends about it.
  • An overwhelming 75 percent of job seekers use traditional networking such as word-of-mouth to gather more information about a company.
  • More than 60 percent will check out your company on social media to find out if what you’re telling them about your culture is true.
  • More than two-thirds of job seekers would accept a lower salary if the company had exceptionally positive reviews online.

One cannot not communicate. What are the unintended messages you send just by choosing inaction or silence with your digital marketing strategies or relationships? From creating blog posts and social media posts to staying up with emails and correspondences silence is not usually golden.  Rethink if you’re clearly, consistently, and honestly, as well as tactfully communicating.

 

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Filed under Audience, Blog Writing Tips, Capturing Audience, Content Job Boards, Customer Profile, Leadership, Marketing, Project Management, Reputation Management, Resumes, Social Media

Appointments with Heaven – a Worthwhile Read

Choosy Writers Choose Good Books

Are you choosy about the books you read?  I am.

My high school English teacher used to scold me when I found excuses not to read. She’d blink her eyes, sigh, and pinch her nose, “Good writers make time to read.”

Well, she’d be proud.

I read a book over spring break that was worth my time and attention. It was edifying, truthful, and inspiring and there’s a back story on how I received the book, which I’ll share in a moment.

Appointments with Heaven bills itself as “the true story of a country doctor’s healing encounters with the hereafter.” At first, I thought.  Boy. Do I really want to read a bunch of creepy stories about people dying?  (The book was given to me shortly after my mother’s death in 2013.)

I’d seen a lot of death and well, eh.

But, my sister-in-law raved about the book and she’d experienced loss, too, so I figured it had potential.

Heaven’s Southern Setting & Faith Theme

heaven coverMy family packed up our van and headed south to Florida. Dr. Reggie Anderson’s story is set in the rural South.  So literally, my journey included representations out the window of the places described in the story – Alabama on the way down and Tennessee on the route back up. What I discovered is that the story isn’t really a book about death — it is about finding faith in life.

Soak in that statement for a moment.

It’s a book about faith. Your life has purpose and it affects eternity.

Do you believe that? Like I said.  It’s a book about faith.

There are times, even if you believe there’s a higher purpose, when truthfully, you’re just not seeing how the dots connect. You lost a friend, a job, or an opportunity.  You’re stuck in what seems to be a mindless and pointless routine.  You’re disillusioned because of awful events or situations. This book addresses whys.  Does anyone even know we’re here?  Is God real?  Why do bad things happen?

Even if you have answers worked out for yourself, Dr. Reggie Anderson’s perspective, because of his scientific expertise in medicine and his own early disillusionment, is unique. This book find has the potential to be a future workbook and video series for small groups.  The Kendrick Brothers or some other producer ought to take a good look at it.

About Heaven’s Ghost Writer

If you’re a writer, it’s a study on the art of ghost writing.  Truly, the story’s organization, running motifs, theme, voice, and flow were so well constructed that I beamed for Jennifer Schuchmann, the book’s ghost writer. And herein is how I received the book.

Jennifer and I met at a conference in 2010.  She was already a published writer, managing a young family, and at the start of a promising career.  We became Linkedin and Twitter contacts. In September 2013, I was in the midst of managing a big work project, while organizing household moving details for my family, when my mother passed away. With those plates spinning, I accidentally sent an email to Jennifer that was intended for someone else. When I realized my mistake, I sent Jennifer a note asking her to disregard and delete the email.  She did, and then we quickly caught up. I asked her about her current projects and she shared.

“I’m primarily doing collaborative books with people who have stories to tell but don’t have the time or ability to tell them. I’m either hired by them or by their publishers. I’ve released two new books this year.

“Taylor’s Gift” is the story of parents who lost their 14 year old daughter in a skiing accident, donated her organs, and then met the organ recipients.

“Appointments with Heaven” is the story of a country doctor who lost his faith, found it in a dream of heaven and now catches glimpses of heaven when his patients die (he can feel their soul leave their body, smell the scents of heaven, and feel a warmth in the room). Both are good books.

Good to hear from you even if it was a mistake!”

I then confided that my mother had passed away two weeks earlier and that her Heaven book sounded relevant.  She wrote,

  Oh, I’m so sorry!  Send me your address and I’ll send you a copy of “Appointments with Heaven.” Writing that book changed the way I view death. Maybe that’s the whole reason we reconnected was so I could give you a copy of this book.

When my copy arrived, she’d personalized it with a note, “I hope this brings comfort in your loss.”

If you’ve ever lost someone, you know that the cards you receive in the following weeks are thoroughly appreciated.  This was the first time anyone had sent a book.

I read a few pages and stopped. I felt called to send a copy to each of my siblings, but I personally wasn’t ready to digest the book.

By spring 2014, I was ready.

Let’s be clear, I’m not getting paid to write this post for Appointments with Heaven nor am I doing it because I know Jennifer.  I know plenty of authors.  I just like the book and feel it’s worth my time.

I hope it’s worth yours, too.

Yesterday, I interviewed Jennifer about her ghost writing techniques.  Read Tips for Collaborative and Ghost Writing Success, for the back story on how Dr. Anderson’s Appointments with Heaven was written.

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Filed under Authoring Books, Conferences, Favorite Websites, Reviews, Women Writers

Make a Living Writing Website Content for Companies

Tired of commuting? Don’t like that 9-5 schedule? Wondering if you can make it on your own? If you’re a writer, have you considered writing website content for companies? Here are some things to consider on whether you can make it a go on your own.

Make connections. To get started, you need a network. You can network at your own job, with previous employers, at industry events, alma mater activities, and even in line at your favorite coffee shop. Getting that first, resume-building client can happen anywhere. Be ready by having a stack of business cards on hand and writing examples to share. If you haven’t had your work published yet, get started. With sites like WordPress and Blogger, you can create your own web presence and develop your own writing style without a paid job. After you’ve developed your business and created a cache of clients, you’ll need to keep making connections—this time with other writers because before you know it, you’ll be too busy to do all the work on your own.

Get your back office in order. Sure, you can work from the local coffee shop, perhaps even the one where you met your new client. But make sure you are organized with your work projects, whether it’s through paper files or online. If you’re a contractor, you’ll be working with contracts. Some clients will sign your contracts, others will make you sign theirs. Get a standard contract in order, look into your state’s tax requirements for freelance work, and be ready to answer these questions when you get the call, because companies will ask. Hire an attorney to create a contract template for you. Learn what is and is not a business expense and what you can write off each year on your taxes. Having your ducks in a row in advance makes tax preparation season that much easier.

Be deadline driven. When working on your own, you have to meet your clients’ deadlines. The second you don’t, they’ll find someone else who will. It sounds cutthroat, but it’s just the way work gets done. If the deadline is too tight or you’re overwhelmed with other work projects, be upfront and honest. Ask if you can push the deadline back a few days or see if there is another writer who can handle that project, then let them know when your load lightens up and you’re available again.

 Add some sparkle. You don’t have to throw around pixie dust, but your work does have to stand out from all the rest. Depending on the project, add a creative twist to your writing, show your wit, and constantly remind your clients why they hire you.

 Understand search engine optimization. You don’t have to be an expert at it, you just have to know it exists and how it affects your client. Get input from them on what keywords they need and how frequently they need to appear in your copy. Understand that those keywords change frequently, so you’ll have to ask that question again and again.

Know your client. Yes, keep your sparkle, and yes, know the SEO rules, but you also have to know what your client wants. Maybe one day you’ll be highlighting a client success story on how they set up an international tax agreement, and the next day you’ll author a feature story on the company’s pro bono program. You’ll have to adapt your voice and style to meet the client’s needs.

Ready to try it? Good luck!

~Joanne

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What Should Web Writers Know about Content Creation in 2014?

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Filed under Disabled Writers, Web Writers, Women Writers, Writing Careers

Six Mistakes Writers Make with Your Website’s Content

MistakesWhen you hire a professional writer to create the content for your website, it can be a frustrating and disappointing experience when something doesn’t go as planned. You know your business and brand better than anyone else so it can be challenging to find someone who fully grasps what it is you’re trying to say.

It’s critical that your website’s content accurately reflects who you are and connects with your target audience. Writers, just like anyone else, are capable of making mistakes. Unfortunately when these mistakes are made with your web content, it can negatively impact your business and your bottom line. The best defense is to be on the lookout! Here are six of the most common mistakes writers make with your website’s content.

1. They lose your voice

Your brand and business should have a distinct voice. For example, maybe you prefer a causal and humorous tone. Or maybe your business is more formal and professional. One of the biggest mistakes writers make is forgetting to incorporate this tone consistently into your website’s content. Often this tone gets overpowered by the writer’s voice, leaving you with content that reflects him or her more than it does your business.

2. They leave out key pieces of information

You hold the key to the most important information that should be included within your website’s content. It’s important that you communicate all of this with your writer so that he or she is knows what to incorporate. However, even with this key information at hand, writers will still forget to include it in the content. This might be a part of the history of your business, a particular service you offer or contact information. Check and double check your content to be sure what should be included is included.

3. They make it time sensitive

Fresh website content not only looks professional, but it helps with SEO as well. However, there is a fine balance between creating fresh content and burdening yourself with content that always has to be updated. Writers often make the mistake of not making content “evergreen” – in other words, not writing the content in such a way that it always stays fresh. Mentioning specific dates, numbers and upcoming events will commit you to having to update this content on the regular, – and many business owners simply don’t have the time.

4. They lack a call to action

Your website should drive customers to take some sort of action. The most obvious and desirable action for many businesses is to buy something! Writers make fatal errors for your business when they forget to include clear and convincing calls-to-action within the website’s content. Make sure they know exactly what your call to action is and stress the areas in which you’d like it emphasized on your website.

5. They write too much

It’s true – you can have too much of a good thing. Too much content will overcrowd your website and overwhelm your customers. When presented with long paragraphs and multiple pages of content, many people will tune out completely. You should want to keep visitors on your website as long as possible and encourage them to visit multiple pages. Short and concise content will help lead users through your website and keep them interested.

6. They disregard your direction

Finally and most importantly, writers need to follow your direction. Sure, they may have valuable input and strategy for your content, but at the end of the day it’s your business and your website should read the way you want. A common error that writers make is making the content entirely different than what you described. If you envisioned a fun and conversational tone, but were given content that is stuffy and disengaging, this will completely change the feel of your website – and the feel of your business as a result. ~Stephanie

What do you think? What mistakes have writers made with your content? Share your thoughts!

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Filed under Blog Writing Tips, Content, Editors, Web Writers

Why the Best Web Writers Read Industry News

Read Industry NewsEvery day, we’re inundated with massive amounts of information, from social media to news and television. It can be tempting to tune out all of the noise, but within this communication storm, there’s a lot of valuable information to be found – especially for web writers.

Writers, you need to make time to read industry news.  You’ll find out about the latest trends, technology, new ways of thinking to stay qualified and knowledgeable on a variety of topics.  Employers, the following five benefits should compel you to search for and hire writers and writing agencies that are up-to-date on industry news.

To understand the latest trends

Industry news covers emerging trends. Writers should be able to dialogue about the latest with your blog and social media readers. Creating content based on stale information will result in outdated content that will reflect poorly upon your business. Knowing the latest trends can also inspire your web writer’s with new ideas, angles, and topics.

To understand new technology

Get familiar with the newest technologies.  Can you name five of the ten breakthrough technologies of 2013? You want your web writers to not only be able to write intelligently on these technologies, you also want them to know enough that they can take advantage of any benefits these new technologies might be able to offer them personally.

To remain competitive

Regularly reading industry news will help you to be among the most educated and competitive content creators in the market.  The information learned will give you a cutting edge advantage over the competition. Consuming industry news will also help inform your writers of potential competitor strategies, so that they can help you stay one step ahead with the content you’re publishing.

To trigger new ways of thinking

Industry news often highlights new and innovative ways of thinking. As your writers regularly consume this information, they are more likely to adopt a similar, innovative mindset, which helps writers to produce cutting edge content that grabs a reader’s attention and offers insightful information. For example, reading an article that highlights the ways in which Google+ communities are more effective for businesses than Facebook fan pages will encourage your writers to research deeper into this topic and stretch their old ways of thinking.

To inspire content

In addition to just innovation, industry news can also lead to inspiration. Specifically, reading industry news will help your web writers to get their creative juices flowing. Fueled by inspiration, your writers will be able to produce quality content more quickly than if they lacked the inspiration that so often induces a writer’s block. What they learn from the industry will also help to train them to always keep their eyes and ears open for new content ideas that could be of use either now or in the future.

Within every industry, it’s important to stay in the know on the latest happenings that could affect you both personally and professionally. For writers, industry news helps to identify new trends, share valuable information and keep you competitive in your field. Most importantly, this news can help inspire new ideas and new ways of thinking! ~Stephanie

Share your opinion! What do you find to be the most compelling benefits of writers who read industry news?

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