Category Archives: Conferences

How “Tour the States” Was Made and Went Viral

In June 2014, Angie Seaman, E-Commerce Manager for Marbles: The Brain Store, shared with an IRCE video workshop audience how Marbles: The Brain Store’s Tour the States video was made and successfully went viral with over 2,760,519 hits and counting.

“That was basically a very low-tech solution to making a video.  We had the cartoonist actually come into the office, get a big white piece of paper, and he’s only holding a marker. It took him about a week to get the thing done and the video.  We were crossing our fingers the whole time that he wouldn’t make a mistake. We did have a couple things that we had to fix, but it wasn’t too bad and it took our video director about two weeks to edit all of the footage together and get it synced up with music.  It turned out great and was well worth it for us.”

As a parent who had to help a fifth grader memorize the states and capitals in the fall of 2013, I can tell you that there was nothing like it on You Tube at the time.  The song is catchy and it not only highlighted the states, but also the capitals in their locations, which was surprisingly unique for You Tube videos about states and capitals.  Marbles: The Brain Store found a need and fulfilled it for kids (and parents).

“It <the video> introduced The Brain Store as an authority on the product, which is important because these are people who don’t know our brand.  It makes customers more comfortable to transact with us and we’ve seen our conversion rate increase over time. Part of it has to do with video.”

To make a low-budget video, Seaman suggests budgeting time to experiment, picking a room with good acoustics, and finding talent who can do it all.  She says that you can get going with video for less than $1000.

“It took us a year and a half or so to really get everything.  We saw results right away, but our conversion rate has increased and actually doubled every year. Part of it has to do with other things we’re doing, but I think a lot of it has to do with video.”

From lighting and sound to editing and effects, how is your company using video this year?

~Jean at My Web Writers

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Filed under Capturing Audience, Conferences, Television Script Writing, Video Production, YouTube

How to Apply for Media Entry at Conferences and Events

Writers, did you know that you can scoop great industry stories at conferences just by asking conference coordinators for media passes?photo (20)

Visit Your Favorite Conference for the Price of a Story

In most cases, you’ll need to be a staff writer, videographer, or photographer for a credible news organization, blog, or online journal.  Even freelance writers selling stories to publications, magazines, or newspapers can qualify.

About IRCE Media Badges

Maura Bruton, Internet Retailer Press Assistant, says that you need to be a writer

“for a publication, as far as whether that’s a blog or whatever, we are looking for people who are coming to cover the show or the exhibitors.  Sometimes people are looking for a press badge in more of a sales capacity and those people do not get press badges.”

IRCE is a great show to cover topics in e-commerce, selling b-to-b, or technology. Bruton adds,

“There are a lot of stories here.  There are a lot of spokespeople, whether for companies, keynotes, speakers, or presenters.”

If the journalist asks for assistance, IRCE will provide images and arrange interviews with speakers.  Quite often speakers and companies hunt down the press at the show for free coverage.

photo (19)Credit, of course, must be given to the show and speakers for images, videos, and quotes.  IRCE offers a full-service press room during the show, coordination with speakers prior to the show, press releases, and a complimentary conference badge. The press can take pictures and videos, if speakers approve, but press tags must accompany cameras.  Online credit should be linked back to the IRCE website.

To apply for a press badge for an IRCE event, go to IRCE.com and contact the press coordinators.  They’ll review your application and get in contact with you. Bruton suggests looking at IR Events Group to find shows that fit your upcoming conference calendar.

The Perks of Writing

Even if technology isn’t your beat, many other conferences and events provide free entry to members of the press in exchange for your content creation and distribution.

Hey, you could even go to Disney World for two days on a Hopper Pass if you can prove that you write for a travel blog or are affiliated with an established news organization.  Live in New York?  Start planning your Macy’s Day parade coverage by applying for a New York press pass.

If you write for a living (or just for the fun of it), go find budding stories in your interest areas by attending conferences and special events.

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Filed under Audience, Conferences, Editors, Marketing, Reviews, Writing Careers, Writing Resources

Fifteen Dos and Don’ts when Writing for Children- Recap of Jesse Florea’s Session at Write-to-Publish 2014

Some have a heart for children- others a heart for writing.  Marry the two and the world will change.

I had the pleasure of meeting with Clubhouse Magazine’s editor, Jesse Florea, at Write-to-Publish in Wheaton, IL.  He was at the conference looking for great stories for Focus on the Family and he presented a session on how to write for children. He’s also the author of several books for kids and their parents.

Who Is Generation Z, The Homeland Generation?

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Generation Z was born between 1995 and 2005.  They’re known as the “Silent Generation”, “Homeland Generation,” or the “Net Generation” because they’ve grown up with the Internet. They were born after the September 11, 2001 terrorist attacks when many felt safer staying at home. William Strauss and Neil Howe describe this group as “highly connected” and media technology savvy because they are “digital natives.”  During a naming contest sponsored by Neil Howe’s company website, Homeland Generation was the name chosen by the site’s voters to represent this generation.

Florea says,

“They’re self-directed. Parents no longer over-schedule their children like they did five years ago.  There’s a little more free time for this generation, which is good because they have time to be creative, but the bad part is that they have this technology and when you have technology and time, they can get into trouble with the technology rather easily.”

According to NC State University:

“Such connectedness has a dark side, however, contributing to a sedentary lifestyle and skyrocketing rates of obesity. This generation may live shorter, less healthy lives than their parents despite the medical advances of the last twenty years. Of 100 Generation Z kids, 47 will be obese by the time they reach adulthood.”

Florea says,

“Basically, that’s because they don’t have to go outside to be entertained. All the entertainment they need is at their fingertips with a gaming console or they can talk to their friends through any different type of social media. They don’t need to get outside to get together.”

In 2011, Grail Research provided a fascinating look into this next generation by comparing the relationship of Boomer parents to their children verses Generation X parents to their Generation Z children.  Fundamentally the differences lie in the comfort with technology that Generation X shares with its children. There is an increasing overlap between Generations X, Y, and Z and their channels of entertainment, technology, brand experiences, and family values.

“Generation X is raising Generation Z with a high involvement parenting style. Generation X saw a social trend of divorces and is expected to instill stronger family values, along with ‘old’ notions such as work ethic, etiquette, and resilience. This, along with better education, will make Generation Z more tolerant, respectful, and responsible.”

The Homeland Generation might be more financially conservative, too. Florea says,

“Generation Z is saving their money.” Also, “This generation identifies itself more as individuals, than as a team…Sort of like Generation X…They believe in their own character and they believe they have their own persona.  Generation Z doesn’t believe in getting agreement or living by social norms.  Their society exists on the Internet where they speak out their minds and express their opinions.”

 

15 Dos and Don’ts When Writing for Kids

To kick off his session, Florea asked, “How would you describe children?”  Words like “rambunctious”, “messy”, “innocent”, and “smart” quickly filled the room from the audience.

Florea mentioned, “We want all of that in your writing. I’ve been at Focus on the Family for twenty-one years.  You know of Dr. Dobson.  He wrote a lot of books.  A lot of dos and don’ts.  Having boundaries, having parameters can really help, so that’s how this workshop started. I’m going to share about 15 or 16 dos and don’ts” when writing for kids.

  1. Don’t underestimate your audience. 

    “Kids are thinking, feeling and smart human beings.  They just lack life experience and the wisdom we can share with them as writers. Don’t doubt a child’s ability to understand concepts and accomplish great things. Generation Z is a smart generation because they have at their fingertips, all the information in the world.”

    Clubhouse Magazine particularly likes to feature ordinary kids performing extraordinary feats. Challenge kids with your writing. Kids know that things aren’t always perfect. You can’t shelter these kids, there’s just too much readily accessible information. Don’t shy away from writing stories about kids in single parent homes, with special needs, or whose families are in financial duress.

  1. Challenge kids spiritually. Years ago, Clubhouse Magazine received a letter saying that it was “boring.” Florea took the letter, published it, and asked, “Okay, readers are we boring?” He received close to 500 responses.  One of the common threads through all of them was that kids want to be spiritually challenged. They don’t just want to hear a Bible story.  They want to see its application.
  1. Do get into a child’s mind. Know their interests.  What makes them tick?  What do their parents want them to learn? This is important because parents are the ones buying the magazines.  Spend time with kids and know what they’re studying in school.
  1. Do work on a gripping opening. Capture their attention within the first three sentences.  You have to have a good hook.
  1. Do use vibrant, active verbs.  Kids need action.  The story needs to move. Show the action, don’t tell it. A Wheaton professor of Florea’s used to say, “There’s always a better way to start a story than with ‘it’ or ‘there’.” As soon as you start with it or there, you’re using passive voice. When editing copy, Florea seeks out and circles it, there, was, is, and were and reconsiders what these words add to each sentence.
  1.  Don’t go adjective crazy. “One well-chosen adjective is better than three adjectives strung together. Adjectives slow down your writing, while verbs keep up the pacing and make everything go faster.” Also, when using dialogue, just use said. “Said” is an invisible word that people read through.  If you go for fancier words like “chortle” or “mused”, you’ll stop the narrative. The person reading will stop and think, “Oh, why are they using that word?”
  1. Do use interesting and realistic dialogue.  Don’t try to use the cute catch phrases that the kids are using today because those words may be out of style by the time the article or book is published.  Florea looks for stories with active verbs, compelling dialogue, and believable characters.
  1. Show the action. 
  1. Do use humor. People retain 80% more when they’re laughing. To achieve humor you can use repetition, switches, exaggeration, extremes, and word plays.
  1. Don’t wrap up your story in a nice, little bow. Kids know that’s not how the world works. Be honest.  Former IU professor, Peter Jacobi, once said “The ending should leave the reader with satisfaction tinged with dissatisfaction.” Do leave readers with a nugget of truth. From age five on, children are able to relate to stories in characters just like adults. A value development specialist, who once visited Focus on the Family, said that “by age ten, right and wrong are locked in for a child.”
  1. Edit your copy.  Some professional writers work through up to thirty revisions before sending in a story. Cut the fat. Stay away from clichés.
  1. Do be creative. Don’t copy the world.
  1. Know industry trends. Go for “edu-tainment” (educate and entertain), which is like writing a chocolate bar packed with a vitamin. Watch movie trailers to see what will be big when each movie comes out the next year.
  1. Do write compelling characters. Write characters that are going through a lot of things. Also, don’t have the adults solve the problems.  Let the kids solve the issues without preaching from the adult characters.
  1. Do be yourself.  Kids can spot a phony a mile away.

 

Next June, make a point of visiting the Write-to-Publish conference in Wheaton.  The people are welcoming and you may soon find that you’ve developed relationships with mentors and fellow writers who will guide you throughout your career.  Meet one-on-one with acquisition editors and publishers, while also absorbing valuable insights and industry trends.  We especially thank Jesse Florea for sharing his expertise in children’s publishing with My Web Writers’ readers!

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Filed under Audience, Conferences, Editors, Education Strategy, School Websites, Women Writers, Writing Careers, Writing for Children

Appointments with Heaven – a Worthwhile Read

Choosy Writers Choose Good Books

Are you choosy about the books you read?  I am.

My high school English teacher used to scold me when I found excuses not to read. She’d blink her eyes, sigh, and pinch her nose, “Good writers make time to read.”

Well, she’d be proud.

I read a book over spring break that was worth my time and attention. It was edifying, truthful, and inspiring and there’s a back story on how I received the book, which I’ll share in a moment.

Appointments with Heaven bills itself as “the true story of a country doctor’s healing encounters with the hereafter.” At first, I thought.  Boy. Do I really want to read a bunch of creepy stories about people dying?  (The book was given to me shortly after my mother’s death in 2013.)

I’d seen a lot of death and well, eh.

But, my sister-in-law raved about the book and she’d experienced loss, too, so I figured it had potential.

Heaven’s Southern Setting & Faith Theme

heaven coverMy family packed up our van and headed south to Florida. Dr. Reggie Anderson’s story is set in the rural South.  So literally, my journey included representations out the window of the places described in the story – Alabama on the way down and Tennessee on the route back up. What I discovered is that the story isn’t really a book about death — it is about finding faith in life.

Soak in that statement for a moment.

It’s a book about faith. Your life has purpose and it affects eternity.

Do you believe that? Like I said.  It’s a book about faith.

There are times, even if you believe there’s a higher purpose, when truthfully, you’re just not seeing how the dots connect. You lost a friend, a job, or an opportunity.  You’re stuck in what seems to be a mindless and pointless routine.  You’re disillusioned because of awful events or situations. This book addresses whys.  Does anyone even know we’re here?  Is God real?  Why do bad things happen?

Even if you have answers worked out for yourself, Dr. Reggie Anderson’s perspective, because of his scientific expertise in medicine and his own early disillusionment, is unique. This book find has the potential to be a future workbook and video series for small groups.  The Kendrick Brothers or some other producer ought to take a good look at it.

About Heaven’s Ghost Writer

If you’re a writer, it’s a study on the art of ghost writing.  Truly, the story’s organization, running motifs, theme, voice, and flow were so well constructed that I beamed for Jennifer Schuchmann, the book’s ghost writer. And herein is how I received the book.

Jennifer and I met at a conference in 2010.  She was already a published writer, managing a young family, and at the start of a promising career.  We became Linkedin and Twitter contacts. In September 2013, I was in the midst of managing a big work project, while organizing household moving details for my family, when my mother passed away. With those plates spinning, I accidentally sent an email to Jennifer that was intended for someone else. When I realized my mistake, I sent Jennifer a note asking her to disregard and delete the email.  She did, and then we quickly caught up. I asked her about her current projects and she shared.

“I’m primarily doing collaborative books with people who have stories to tell but don’t have the time or ability to tell them. I’m either hired by them or by their publishers. I’ve released two new books this year.

“Taylor’s Gift” is the story of parents who lost their 14 year old daughter in a skiing accident, donated her organs, and then met the organ recipients.

“Appointments with Heaven” is the story of a country doctor who lost his faith, found it in a dream of heaven and now catches glimpses of heaven when his patients die (he can feel their soul leave their body, smell the scents of heaven, and feel a warmth in the room). Both are good books.

Good to hear from you even if it was a mistake!”

I then confided that my mother had passed away two weeks earlier and that her Heaven book sounded relevant.  She wrote,

  Oh, I’m so sorry!  Send me your address and I’ll send you a copy of “Appointments with Heaven.” Writing that book changed the way I view death. Maybe that’s the whole reason we reconnected was so I could give you a copy of this book.

When my copy arrived, she’d personalized it with a note, “I hope this brings comfort in your loss.”

If you’ve ever lost someone, you know that the cards you receive in the following weeks are thoroughly appreciated.  This was the first time anyone had sent a book.

I read a few pages and stopped. I felt called to send a copy to each of my siblings, but I personally wasn’t ready to digest the book.

By spring 2014, I was ready.

Let’s be clear, I’m not getting paid to write this post for Appointments with Heaven nor am I doing it because I know Jennifer.  I know plenty of authors.  I just like the book and feel it’s worth my time.

I hope it’s worth yours, too.

Yesterday, I interviewed Jennifer about her ghost writing techniques.  Read Tips for Collaborative and Ghost Writing Success, for the back story on how Dr. Anderson’s Appointments with Heaven was written.

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Filed under Authoring Books, Conferences, Favorite Websites, Reviews, Women Writers

Hold Your Content Writers Accountable to these Five Resolutions

If you’re one of those lucky millions who recently shoveled a couple feet of snow, you probably had ample time to think, while criss-crossing the sidewalk and driveway.  Not only does the shovel feel heavy, but in some cases, so does your outlook on your professional skills and career.

IMG_6681The past is the past.  Look ahead. This year holds so much promise for you.  It’s a wonderful time to be an Internet Marketer and if you enjoy writing, great opportunities await you!

If you’re a manager of writers remember that, in general, writers are reflective.  Talk about this year’s resolutions with your team.

The following goals can be used by freelance writers or members of your content department to professionally stretch.

Attend at least one industry conference this year.

Conferences can be expensive, but you’ll find worthwhile investment in knowledge and networking.  If you attend a conference at the top of the year, you benefit from that knowledge and the contacts gained that year.  However, when you attend a conference in September, you’ll find decision-makers who are looking for your services at the start of their budgeting process for the following year.  Some of our favorite digital retail conferences include:

Some of our favorite authorship and publishing conferences are Highlights Workshops, Write-to-Publish, and the San Francisco Writers Conference.

Read on a daily basis.

There are so many worthwhile blogs and as a writer, you should be reading not only to gain business savvy, but to improve your writing technique.  Besides our own, My Web Writers blog (which you’re reading), we recommend that you keep tabs on the following blogs:

Improve writing with a daily grammar lesson or peruse articles at Copyblogger.

Improve your writing.

  • Do not send an email, resume, article, post, or power point to another without checking the spelling and grammar.  Use the many digital tools available to you.
  • Improve your story-telling by reading your articles out loud to a video camera or to a recorder.  Then, observe your fluency, word choices, and tone.  Put your work away and then look at it again with fresh eyes at a later date.
  • Take a college writing class.  Join writers groups.  Connect in LinkedIn forums.
  • Study sentence combining. The more you maneuver parts of sentences, the more you’ll see the various options open to you when editing.

Directors, hire a freelance editor this year for additional perspective on content.  An educational program for your writers is great, but one-to-one coaching by an outsider can correct individual idiosyncrasies.

Learn more about selling.

Many talented writers totally miss the concept of why they’re writing retail content.  That’s because many of today’s digital writers majored in journalism or creative writing because they wanted to write important news stories or memoirs or fiction.  Writing about soap, perfume, or widgets was never the original calling or intent.  Now, you want them to sell? The purist author is only producing website copy to pay the bills.

But, writers, you won’t be able to sustain your revenue for long if you don’t cozy up to the idea of selling and we don’t mean screaming at your audience to buy stuff.  We mean subtle, well-positioned selling that most readers never notice.

Where should you go to learn more about selling? Start with Seth Godin. He’ll turn your mind inside out.  Then, search for “selling techniques” or the “art of selling”.  There are so many videos and articles on the topic. You might land on the Sandler Method or find a helpful article at the Salesforce blog.

The most important fact to remember is that you can sell.  When you influence your children to earn good grades, you’re selling.  When you persuade your spouse to take a vacation, you are selling.  Apply the same principals of persuasion to the content you’ve been tasked to write.

Managers, provide sales training for your content team. You’ll notice a long-term difference in conversions.

Keep learning new time management techniques.

Not letting that blog post take all day to write is a stress that most writers share.  That’s because we were taught the writing process in school, but in the real world, the pace is much faster.  My Web Writers’ blog offers several articles on time management.  Speed up the process by adhering to these timing techniques:

  • Set a timer for each writing session;
  • Track your hours with a time card;
  • Make use of moments when you’re forced to wait- on trains, in cars, in the orthodontist office, while on hold, etc.;
  • Keep a notepad with you at all times to jot down or to list ideas that come out of nowhere;
  • Say “no” to distractions when accomplishing a particular goal within an hour’s time;
  • Allow for blocks of time to enjoy and then to psychologically remove distractions.

Supervisors, ask each writer to share an effective time management technique.  Then, choose a few to monitor and to reward this year.

Encourage and stretch your content department by implementing the above professional resolutions this year.  Did we miss yours? Share it with us!

Other Articles:

Stop Writing Fluff

Build Better Client Relationships with Help from Bruce

How to Write a Big Impact Proposal in a Short Amount of Time

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Filed under Authoring Books, Conferences, Editors, Education Strategy, Favorite Websites, Leadership, Sales, The Writing Process, Time Management, Writing Careers

Content Improved our Client’s Keyword Reach and Searchlight Mapped It

By My Web Writers

Today, I’m off to the 2013 Conductor C3 conference in New York to talk about actionable, content strategies and ideas.  As a sneak preview, huddle in for a snapshot of how adding and refreshing content was successful for one of My Web Writers’s clients. We used Searchlight to map the progress.

Before Content:

It amazes me how some Internet Marketers glibly preach, “content is king” and yet remove content fields at the tops and bottoms of their web pages.  Why?

Some e-tailers believe that words clutter a page’s look, while others lack the manpower, planning, and budget for content.  “Pictures are worth a thousand words,” right?

A year ago, one of My Web Writers’s clients embarked on a site redesign.  Two weeks before launch the redesign team informed us of the project and that they needed a lot of content quickly.  Unfortunately, this customer did not plan for content and thus didn’t have the budget until 2013 to add content to a significant number of blank pages.  Sales and SEO suffered during the wait.

Our team was able to put the final pages of content up by February 2013.  Then, we went back and attacked pages that hadn’t been touched in over a year.  Because we kept spreadsheets of what had been refreshed and when it had been refreshed and had the advantage of using Searchlight, Conductor’s keyword tool and Google Analytics, we were able to identify which urls needed new and improved content.For Slideshow- Where to start optimizing

What Kind of Content?

In 2012, I’d worked with Conductor’s Searchlight tool for about a year before attending the C3 conference as a participant.  During one of the evening socials, a camera crew interviewed me about my Searchlight experience.

This year, I’m going to touch on what content to add and where to add it on your website.  In general, deliver the content that your keywords promise, be mindful of spelling and grammar, show and don’t tell the story, and reach out to customers to help you with user-generated content.  Employ writers who combine product knowledge, category facts, and persona data with SEO, marketing, and customer-service savvy.

After Content

June- August 18, 2013 Conductor Keyword Pipeline Graph

By April we were beginning to see traction with not only the client’s most strategic keywords, but a plethora of other industry terms that had been under-performing, simply because picture-only pages now offered conversion-inspiring content.

Sales improved.

Do you have a similar story?

By all means, if you’ll be at #C3NY, please come over, say “hi,” and share your story!

~Jean


Other Posts:

Twenty-five Effective, Call-to-Action Phrases in E-commerce Content

Ten Tips for Starting a Social Media Conversation

Tell a Better Story: Tips and Tricks from Mark Twain

Content for Less, Fat Brain Toys Involves Customers in Content Creation

Learn from Websites with Above-the-Fold Content

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Filed under Algorithms, Analytics, Conferences, Content Marketing, E-Tail Category Content, Keywords, My Web Writers Introduction

Clever Conference Presentation Openings

By My Web Writers

“Well, hello!” Presenter Smith greets his initially attentive audience, continuing with, “I’m Presenter Smith.  How nice of you to be here inside with me on this sunny afternoon.”

Yes, the audience thinks, nodding inwardly, wondering exactly how nice it is outside.

“I’m from Sheboygan—well, actually, Sheboygan Falls, Wisconsin, but Sheboygan’s close enough—and—“

The audience members start to check their brochures for the name of the presentation, wondering What was it I wanted to hear about here?

“—I’ve been running my own little XYZ firm for about the last twenty years. I never get tired of speaking about XYZ, and I hope you all will find this as interesting as I do.”

Presenter Smith’s audience has checked out mentally about 40 seconds into the presentation. It’s a familiar experience for seasoned conference attendees, and with good reason. The Internet and public speaking books are rife with advice that generally goes along these lines:child

Build rapport with the audience. Establish a connection. Say something personal. Capture the audience’s attention.

All that sounds well and good, but in the wrong hands, is a recipe for disaster.

Collude and Inspire

Check out Peter Diamandis’ Opening Presentation at X PRIZE’s ‘incentive2innovate’ Conference. He opens by involving the audience personally as his cohorts in working at solving global problems at a crucial moment in time, stating, “At this moment in history, when the world has so many extraordinary challenges paired with economic restrictions, how we attack those problems and solve them – because fundamentally I believe all problems can be solved—the question is how to do it in an efficient fashion.”  For a talk such as Diamandis’, he could have set out to convey information—information he thought to be important, for sure, but ultimately, information—but instead, his opening move was to inspire.

Be different.

Watch the first 30 seconds or so of singer Amanda Palmer’s TED talk on the Art of Asking:

Palmer conveys both the unexpected and the personal.  You might scoff and say, “oh, she’s an entertainer, she can get away with that,” or “this is a TED talk, my conference presentation is for a totally different audience.” In response, you must know that one of the key elements for an interesting and captivating conference presentation is not only to hear information in a new way, but to be engaged in a new and different way, as well. Unless, of course, you are actually at the Boring Conference, but if not, well, then the odds are decidedly not in your favor that anyone in the room wants to hear a talk that’s “Like Listening to Paint Dry.”

Open Up

Don’t be afraid to say something different—your audience is crying out for it. If they can’t be in awe of your motivational presentation mojo, then let them see you. Remember, you’re unique, just like everyone else.  While that may seem trite, you should think of it as reassuring. While we may not all have been living eight foot statutes like Amanda Palmer, odds are that there was something in her weird that resonated with more than one person in the audience and who has since watched that clip.

Challenge Assumptionsunique

A great speech answers a great need. This doesn’t have to be a speech or presentation on ending world hunger, solving the malaria crisis in sub-Saharan Africa, or turning the current economic crisis on end. The “great need” could be a need that your audience was not even aware that they had—and when you answer it, they’ll never forget your presentation.

Get Real

The best presentation opener you can offer is earnest confidence and true sincerity.  The primacy effect serves to remind us that as humans, we tend to remember things better if they were presented first, rather than later one. It’s also known as first impressions, because if you make a great connection with your audience, they’ll be sure to remember they could trust you, and be more motivated to buy your product, try your solutions, work for your company, and so on.

So, PUNCH It!Punch

Use the acronym PUNCH to remember specific techniques for opening your next conference presentation (or your first).  Remember, the acronym isn’t just to remember the techniques by, but it also is the technique. Start strong, with no wibbly-wobbly “Hi, my name is” tried and true boredom trustees  that every other presenter you’ve wanted to walk out on has done. Start strong—PUNCH it! ~Sara

Other Articles You Might Enjoy:

Speech Openers That Capture Your Audience

Five Video Perfect Speech Opener Ideas

Pick Up the Pen: Essential Tips to Overcoming Writer’s Block

Use Your Writing Gifts to Better the World

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Filed under Capturing Audience, Conferences, Speech Openers, Speeches