Category Archives: Facebook

Adwords, Facebook, and Twitter Advertising Tips for Small Businesses

Online advertising is an infinitely growing area of expertise that can seem downright daunting to the average business owner. How much money do you need to spend? What platform will help you reach your target audience? How can you do better than your competitors?Adwords, Facebook, and Twitter...

These are all important questions! While they cannot be simply answered in a sentence or two, we can provide you with a starting point for better understanding the best practices of advertising through Adwords, Facebook and Twitter. Take a look!

Adwords

Adwords is Google’s online advertising program and a smart place to start if you’re just jumping into online advertising. Luckily, Google provides a depth of information to help you understand what they offer and how to get started. First, explore their different campaigns and identify which one is right for meeting your goals. Google will then walk you through setting a budget, formatting your campaign and choosing your keywords and placement.

If you’re ready to get a bit more advanced with your Adwords campaign, here are five strategies and money-making tips worth trying. One of the hottest features, and one you’ve likely experienced personally, is Google’s product-specific remarketing. You can advertise the exact product a customer was viewing on your site, allowing you to hit a hot lead and close the sale.

Facebook

Shifting the gears toward social media advertising, it’s only fitting to begin this conversation with a highlight of Facebook advertising opportunities for small businesses. Facebook is one of the largest and best ways small businesses can reach their target audience, build “likes” and push people to their website through social media. But you can also waste a lot of money, too, if you don’t know the basics.

Much like Google Adwords, Facebook has made it simple and straightforward to learn about their advertising options and get started creating an ad. But, also like Adwords, not all campaigns are created equal. You want to create several different versions of an ad (varying photos and test) and test it out before fully committing to your final version. You can track the clicks and then choose the best performing ad to run with.

Instead of creating traditional ads, you can also pay a little bit to boost a post. For example, if you are announcing a new product or promotion via a post on your business’s Facebook page, you can pay to boost this post and several thousand more users for an investment of only a few dollars. But be sure to share a link or call to action to encourage people to visit your website or make a purchase based upon your post!

Twitter

Last but not least, let’s talk Twitter advertising. Start by logging in and exploring your own advertising dashboard. You can see recent and popular tweets with the opportunity to promote them, similar to Facebook. A new addition to Twitter is their conversational ads which aim to make it easier for users to share and promote your brand with the simple click of a call to action button. For small businesses, this may be a good option for you if you want your customers to easily share your products or links to your content. The addition of hashtags makes this an even more powerful advertising tool.

Most importantly, keep in mind that you can dump a ton of money into Twitter (or any type of online) advertising without achieving meaningful results unless you are strategic with the content in your ads. Carefully think through your promotions and include calls to action. You’re paying for people to see your campaign, now what do you want them to do with the information? Be sure you have an answer to this question before you spend any money on Adwords, Facebook or Twitter!

Do you currently use Adwords, Facebook or Twitter to advertise your business or brand? Share what you’ve learned or ask a question by commenting below!

~Stephanie

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Tips to Makeover Your Profile Picture

If a picture is worth a thousand words, what are you saying with your profile pictures?

Photo courtesy of Hair Dresser’s Guide to Photo Shoots

With each photo you post, you choose to represent yourself and your company. A vital part of crafting an online presence, the profile picture can get lost in the shuffle of quality information and targeted content.

Consider your profile picture as the human connection piece to your organization. Whether you are choosing your personal profile picture on a social networking site or a picture that will rest on a “Meet the Staff” page, this is where your users will make their first judgments about you and the quality of your organization.

Even away from the company’s website, you are still a face that represents your business. Use these tips to make sure you draw people in with your confident, professional appearance.

Focus on You:

Since your face is the focus of a profile picture, make sure you are the focus of yours. There should be no one else in your photo, nor animals or distracting objects. Create an uncomplicated background. This does not mean that you have to stand in front of a blank wall, but make sure there isn’t anything to distract people behind you. Have your photographer frame the photo with you in the center. Insure that your head doesn’t look lopped off by leaving the top half or fourth of your torso in the shot.

Snap a great pic:

This may seem obvious, but make sure your profile photo is actually a quality image. That means it needs to be well-lit with your face in-focus and sharp. It also means that it needs to be a high-resolution image. Posting a second-rate photo is an easy tip off to a potential client that you are unprofessional and not detail oriented.

Be consistent:

Make sure that you have the same profile picture representing you on all of your social networking sites. If a client is trying to determine whether or not to follow you on Twitter and your profile picture appears different, they may not be able to tell if it’s actually you. Think about your personal profile as your brand. A consistent profile picture will become your logo. This does not mean, however, to keep the photo of you from twenty years ago. Use a recent photo. Update if you get a drastic new hairstyle or every three to five years so your photo represent the real you.

Be professional:

Dress in your picture the way you would go to a meeting with a client. Dress in your finely-tailored business professional look or embrace the business casual look. Make sure that you appear clean and are wearing professional makeup or jewelry. Try also to select your outfit’s colors based off what will complement your website’s coloring. Neither you nor your company will be represented well if your yellow outfit clashes with the brown of the website. Always, make sure your clothes are clean and not ill-fitting nor wrinkled.

Get the perfect angle:

Once you are dressed and ready for the perfect shot, look into the camera and try to be pleasant. Make sure to smile but do not attack the camera with your confidence. Sit up straight and upright, making sure you don’t tilt your head to the side.

If you find yourself questioning your choice of a profile picture, do not be afraid to ask for the opinions of others. Remember to be professional!

~Katelyn

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Filed under Branding, Facebook, Google Plus, LinkedIn, Reputation Management

How Does a Business Like Another Business on Facebook?

Facebook is a powerful tool that businesses use to connect with other businesses and to build a professional, as well as social relationship. It only takes a few simple steps to get started. Once you’ve created a page for your business you are ready to start connecting with other businesses.

As with any marketing and communications efforts, it’s important to have a strategy for how you interact on Facebook. Included are five ways you can make your business-to-business Facebook interactions meaningful.

But first, let’s go over the three simple steps to liking another business on Facebook:Social networking LIKE

  1. Use Facebook as your page

First, you will need to know how to switch your Facebook account from your personal profile to your business’s. Without this step, you will continue to use Facebook as yourself and liking another business page will be from your personal profile, and not the profile of your business.

In the upper right hand corner of your screen, you will click on the icon that looks like an upside down triangle. This will produce a drop-down menu with the option to use Facebook as any of the pages you have administrator rights to. Select your desired account and you are all set! Remember, that you will need to repeat this step once you wish to return to using Facebook as yourself.

  1. Go to the business page you wish to like

Now that you are using Facebook as your business, go to the page of another business you wish to like. You can click on the link to their page or search for their name in your search bar. Both methods will continue to use Facebook as your business, so you do not need to repeat the first step.

  1. Click the “Like” button

Finally and most importantly, to complete the process you will need to click the “Like” button just as you would if you were using Facebook under your personal account. This will connect you to that business in the same way and allow you to start connecting with that business more intimately.

Interacting on Facebook with Other Businesses

Use Facebook As Screent Shot

Now what…? Okay, so now you know the three step process to liking another business on Facebook, but it’s what you do with this power that really matters! Here are five ways you can make the most of your business-to-business interactions and build your social media relationship.

  1. Tag other business pages in relevant posts

When using Facebook as your business page, you can tag other businesses in status updates just as you would tag a friend in your own status updates when using Facebook as yourself. Once you have “liked” their page, simply type their name in as part of the post and Facebook will suggest you tag their page. The dynamics of Facebook tagging will create a live link within your post to that other business’s page. Depending upon their privacy settings, it will also make your post appear on their page.

  1. Write a review

Has your business used the services of another business? Like their Facebook page and leave a review as your business! This is a more powerful marketing tool than leaving a review as yourself because it helps to promote both the name of your business and your relationship with the other business. Also, a well-written review will leave other customers with a good first impression of your business.

  1. Leave a comment

Once you like another business’s page, it’s important to stay engaged with their everyday content. If there is a question or an update that relates to your business, share in the conversation by leaving a comment. When you are logged into Facebook as your business, you will see a newsfeed (much like your personal one) that will display the content from all the other pages you like. You will also be able to comment as your business.

  1. Share a photo or link

We are a visual society and one of the best ways to engage people with your content is to share a photo video or a link. This produces content that is more eye-catching compared to a status update containing just text. Now, apply this tactic to your business-to-business relationships on Facebook and share dynamic content on other business’ pages. Make sure it is relevant and useful and include a message that explains why you are sharing it with them. This will help to position you as an authority on a particular subject and demonstrate that you are engaged and thinking about that other business.

  1. Check-in to that business

Much like writing a review, if your business uses another business’s services, show them just how often you are visiting them by using Facebook as your business to check-in to their location when you are there. Maybe you are taking a client or friend out to lunch; check-in to that restaurant. Maybe you just had a print shop produce marketing materials for you; check-in and share a photo of the finished product. This, along with the other tactics we just discussed, goes a long way to helping to build a genuine and meaningful relationship between your business and other local businesses. ~Stephanie

What other questions do you have about running your business’s Facebook page? Ask us!

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Seven Social Media Mistakes

thumb downIn this day and age, social media is the quickest way to stay in touch with friends and family all over the world. With at least five popular platforms, social media is also turning into another way for businesses and individuals to promote themselves to others. Whether you’re just starting to dip your toes into the world of social media or you’ve been active for a while, there are certain guidelines to follow. An article from Business Insider (based on a survey of sorts conducted by a small business consultant by way of LinkedIn) helped narrow down the list of social media mistakes that are regularly being made.

Don’t post too often! Sometimes, often when people get bored or have time to kill, posting on Facebook or sending a tweet on Twitter becomes an hourly activity. Not only does this clog newsfeeds, it takes away from productivity. Think how much more you could get done at work if you weren’t posting every hour on the hour, even if it’s just a quick comment on something. While you want to actively post if you’re promoting a business, don’t post multiple times each day—keep it in moderation. However, do make sure to check your page often. Many times customers will post to your page or send you a message consisting either of praise or a complaint. More often than not, these comments go completely unnoticed and are left without a response.

Don’t avoid posting—followers do want you to be active on social media! Posting once or twice (at most) a day will suffice. Sometimes business only post once or twice a week! Followers may be more likely to interact with you if they see your name once or twice in a newsfeed where they see other names upwards of four times. Keep in mind that commenting on posts is very different from posting in itself—customers will be happy to receive a response from you on something they posted on your page, whether they gave negative or positive feedback.

Don’t post or share irrelevant information or content. If you’re a small business owner, say an online store specializing in clothing, don’t share political content or science-related articles via your business page. Instead, share a link to a new product you have in stock. Customers and followers want to hear about things relevant to them—they made the choice to follow your page, so make sure to consistently post things pertaining to your page.

Don’t limit your social media activity to just one forum. Many businesses create a Facebook page and think it is sufficient social media coverage. There is also Twitter, Instagram, G+, and LinkedIn (just to name a few). Why limit yourself? The only thing that could happen is your business could grow!

Don’t overshare on personal matters. Even if the focus of your time on social media is your business, you will likely end up making a page for yourself. When that happens, keep the private details of your life private. On each page, you represent your company, so your followers don’t need to visit your company’s page, find the link to your page, and see that your relationship just ended and you were out on the town the night before. Yes, posting pictures is fun, it’s a way for people to see you are enjoying life, but keep in mind all the people who could view your page. Each social media site offers a privacy setting, some even offer a way  to change who can see what you post—use these settings. Do not toe the line between what should remain personal and what should remain professional.

Don’t link to articles or products if the content isn’t complete! Everyone has come across it at one time or another—click on an article and begin reading only to notice grammar mistakes, simple spelling errors, or captions that are completely missing from pictures. It’s frustrating for the reader and it’s not going to give your company a professional image.

Don’t get involved in social media for the wrong reasons. Many companies are heavily involved with social media, but don’t jump the gun—work on building your company first, focusing on creating the relationships. After you have a solid customer base, progress to social media as a way to stay connected and keep customers updated. Creating, building, and maintaining relationships is a big focus for companies with social media activity.

It may seem daunting at first, but remember to start small and build your social media reputation as a small extension of your company. Keep the focus on your customers and your company, not on your personal life. With this list of basic social media mistakes, you’ll be able to build a strong social media profile to better connect with your customers and grow your business!  ~Hollysocial media icons

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The 10 Most Popular Social Media Sites and Why They’re Successful

Humans are social by nature and the multitude of social media sites tries to meet that need. Their popularity is measured by the number of unique visitors that each site has each month. With so many sites what makes the top ten stand out from the crowd? Each site identifies a new way for the members to connect with each other and makes it as easy as possible for them to make that connection.

Image courtesy of Flickr.com user mkhmarketing

Image courtesy of Flickr.com user mkhmarketing

1. Facebook – The most popular site with an estimated 900 million unique visitors each month. This incredible popularity comes from the wide range of ways that users can share information and connect with other users. Facebook has also taken full advantage of APIs and allowed their users to embed external content on to their personal profiles.

2. Twitter – Short tweets have become big news with an estimated 310 million unique visitors each month. Twitter’s popularity is based on the immediacy of the internet. Users can post short updates about their lives and easily keep their followers up to date on their daily lives. The final component of Twitter’s success is the ability for users to follow their favorite celebrities and feel as if they have a small connection to these incredible people.

3. LinkedIn – This is the first social media site with a specific audience in mind. This site is dedicated to individuals looking for professional networking. LinkedIn gives its users ways to publish their skills for potential employers to find. There is also a feature which allows the users to ask for an introduction to individuals through a mutual contact. Asking for introductions creates a method of networking that very closely resembles networking in person.

4. Pinterest – Pinterest owes its popularity to focusing on one function and then performing that function extremely well. On top of doing that single function well it is also simple to use so that no one will be intimidated by complicated methods of sharing information. Pinterest also focuses on what its users want their lives to be in the future instead of what they are right now. The focus on future hopes and dreams provides another type of connection that other social media sides do not address as plainly as Pinterest does.

5. Google+ – Google+ allows the users to customize circles of connections who all share the same interests. It also allows users to stay connected through all the Google applications instead of only on the Google+ site. The strength of Google’s software also allows its users to have video chats with multiple people at the same time. Finally by building a strong profile on Google+ individuals are building up their Google authorship and increasing web traffic to other sites created by the same individual.

6. Tumblr – Tumblr represents a combination of the immediacy of Twitter with the informative nature of blogs. Users are given the strong connection that comes from blogs as well as a much more social aspect that comes from easily sharing information to other users. Users are able to create customized profiles to highlight their individuality in a more visual way above and beyond the content of the blog itself. One difference between Tumblr and other social media sites is that the content can be found by individuals who are not Tumblr users.

7. Instagram – Instagram capitalizes on the phrase “a picture is worth a thousand words”. Instagram is targeted at the millions of mobile users who enjoy taking and viewing pictures on their phones and tablets instead of a traditional computer. Instagram also focuses simply on the images themselves and provides a simple method for viewing beautiful pictures. Instagram also provides a simple way for users to share their pictures across many social media sites without having to upload the same picture multiple times.

8. Flickr – Instagram may focus on quickly sharing pictures Flickr allows users to better organize and display a large collection of images. Instead of searching through cluttered news feeds or unorganized albums pictures can be easily organized and shared. Above sharing beautiful images Flickr boasts a large collection of communities focused on all aspects of photography from specific locations to the color orange.

9. Vine – Vine allows users a platform to post their short looped videos with the immediacy of a Twitter news feed. The incredible popularity if this app has created many Vine celebrities who are able to tell their stories in seconds. Vine, like Instagram, has capitalized on the number of people using their phones as cameras and has given them a simple way to display their creativity to other mobile users.

10. YouTube – YouTube has long been a popular site to search for a wide range of information. With 100 hours of video posted each minute there is a wealth of information to be found. YouTube also appeals to the new trend of video logging which is similar to the traditional blog but using a visual medium. Now YouTube is taking steps to become more social by allowing users to post videos as comments and increase their interaction with others who are watching the same videos.

Knowing why each site is popular can help you know how information is shared and who it is shared with on each site. This knowledge will help you create social content that others will appreciate and share.

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Managing Brand-Consumer Relationships via Social Media, A Conversation with Miami University’s Dr. Glenn Platt

Image courtesy of @GlennPlatt

Social media relationships between brands and customers are connected to an important shift in marketing, putting word of mouth in the digital sphere and bringing brands into the conversation. According to Dr. Glenn Platt, professor of marketing and co-director of the Interactive Media Studies Program at Miami University, this change puts the focus on value and utility. He notes, “marketers are no longer in the job of selling the sizzle, but rather are about showing how there is value in that product. If you use this product it solves this problem. It makes your life better.” Social media helps facilitate that message by allowing customers and brands to connect with each other about that utility or value.

Developing the Relationship

Platt asserts that there are three important parts of a successful social media campaign—creating personal connections with the customer, showing them the utility of the product, and addressing customer service concerns. According to Platt, social media marketing is all about communicating what is best and most valuable about your brand in a way that connects with the customer’s life. “Your job is not to convince people that coffee cures cancer…Your job is to say ‘This is a really delicious cup of coffee.’ This is what it is and this is why it’s great” Platt says. “Marketers get kind of a bad rap for trying to convince people of things that are untrue, but for the social media marketer–that isn’t their job at all. Their job is to find the things that are most true about the brand and elevate them.”

A key facet of building the personal connection is addressing customer concerns. While there are plenty of stories about people who didn’t realize they were on their personal account and sent out inappropriate tweets, according to Platt, “Classic mistakes for social media marketers are not responding to your customers, responding poorly or defensively, not being authentic, or trying to mislead people.”

He says that social media has “almost become a 1-800 line for the brand” and in order to develop a strong relationship between customers and your brand, as well as a trustworthy presence in social media, it’s important to respond to your customers in a timely, helpful, and sincere manner.

Using the Right Platform

In addressing those customer concerns, not all platforms are equally useful. A visit to the Facebook page for the lifestyle subscription service Birchbox historically showed a litany of customer complaints and referral codes to a competing brand. While Birchbox didn’t delete any comments and quickly addressed them, their brand-related posts often have been overshadowed by complaints.

Platt suggests that Facebook is not a great platform for consumer-brand relationships because of the chronological nature of the site. In order to keep relevant posts fresher on the page, brands have to be selective about what gets posted: “Once you know that a company deletes Facebook posts you don’t trust them. It’s just game over. You can’t delete stuff, but you want to delete stuff.” He suggests that brands like Birchbox move customer concerns to a specific tab and publicly post that policy, as well as in a response to any posts not filtered under the tab function. A better move, however, would be to address customer service issues on Twitter. Platt notes that successful brands such as Best Buy and Comcast already have multiple Twitter accounts, some designated just for customer issues. “It’s not in their face, but it’s public, which is the important part,” he says. “You want people to say, ‘Look, I’m owning all my problems. I’m dealing with them. Here you can see I’ve solved problems and I’m not trying to push things under the rug.”

Connecting with Influencers

Aside from helpfully addressing customer concerns, to make the most of your efforts on social media, it is important to get the attention of influencers, the people who will help get your posts and your brand seen by more people. As explained by Malcolm Gladwell in The Tipping Point, there are different types of influencers, too. The first type of influencer is an expert, someone who contacts and friends turn to for their expertise on a particular topic. The second type is a curator or maven, a person who finds and shares interesting products, articles, etc. and tends to accumulate a lot of information. The third kind of influencer is the connector, a people’s person who is good at connecting people to each other. For example, if you have a question, a connector might not know the answer, but probably knows someone who does and would send you his or her way.

Platt says that influencers can be identified through social media by looking at the ripple effects of posts and retweets, tracking how information spreads throughout a social network: “Some people look to social media influencers to see how large their networks are…People with more followers are probably going to have more influence than people with fewer followers.” An influencer can be a big name celebrity or expert or someone with a smaller, more local network, as long as their activity makes ripples in social media activity. Platt argues that while people with big social networks may have more reach, because there are anthropological studies that suggest that a community can only really have 150 members, it is important not to neglect influential people in smaller more local communities. For example, he points out that in his local community there is a Facebook group for mothers and certain members of that group have a lot of influence. When they post events or activities, their posts tend to have a big, tangible impact in the community.

There are a number of ways to get the attention of influencers on social media, from direct messages to sending samples or products. Because bloggers are required to disclose if they have been given a free product for review, however, Platt suggests that more subtle methods may be more effective. “People immediately are not going to trust it as much when they see that [free products were supplied],” he says, “even if it is an honest post.”

Instead, Platt thinks an effective method of getting influencers’ attention is communicating to them how your product or brand is valuable to them or their community: “The trick with influencers is to find those things that are true about your brand and find a way to get them in front of them. Like someone who’s an influencer in the mommy group here in Oxford, they genuinely would be grateful to know if there’s a kids eat free day at Bob Evans.[…]And so simply reach out and let them know that, finding ways to just make them aware, not pushing it, not making it look like you’re bribing them.”

The bottom line in creating a solid social media relationship is cultivating a trustworthy presence through honest answers to customer concerns and product marketing that meets customers where they are, showing how your product or page adds value to their experiences.  ~Kasey

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What can we learn about marketing from CNBC’s marketing of The Profit?

Donald Trump. Mark Cuban.

Mr. Wonderful. 

Kevin oleary make up

In the last eight months, a new business teacher has emerged to entertain weary and wanna-be entrepreneurs.

Who is this new profit?

Marcus Lemonis- and his show, The Profit.  (Do you think the show’s name was purposeful?)

Lean in. We can certainly learn a lot about marketing from a network marketing machine trying to launch a new television show.

To start, watch CNBC’s The Profit.  It’s a newer show trying to build an audience in its second season.  At its start in August 2013, the show weighed in between 248,000 viewers and 254,000 viewers, but as of March 18, 2014, the audience grew to 415,000 in the 10 pm time slot thanks to the Worldwide Trailer Sales episode .

What has the series been doing to build its brand?

 

Airing Interesting Content

Piggy-backing off of the success of Shark Tank, the premise of The Profit is that accomplished businessman, Marcus Lemonis, can save failing businesses and ultimately generate profit, if current owners are willing to sell their majority shares for Lemonis’ infusions of cash, instruction, and hard work.  The Profit’s Worldwide Trailer Sales episode, for example, while controversial, ranked well with general audiences because it was a lesson in what not to do in business– don’t air dirty laundry in front of co-workers and employees.

The Profit team also delivers related business insights and advice via video and articles through the show’s CNBC web site.

Knowing your niche and casting stories that are interesting and insightful are integral components to success.  If you sell a service or a product, focus on delivering the best possible quality product.  Hire a team that understands how to deliver the type of content that’s needed for each channel. You can drive segmented audience traffic to your website or store, if you deliver a story that’s relevant, engaging, and right-sized for your customers.

I once had a college professor spilt our class into thirds.  Some of us were producers and had to conjure up show names and premises.  Some of us were advertisers trying to decide where we wanted to place our advertising, and the rest were sales people.  All of us voted on what shows we would want to watch.

The lesson?  In a public university college class, the most outrageous titles always won the popular vote and usually those had to do with sex, models, and alcohol.  Nice, straight-forward, and generally wholesome programming usually bombed.  Advertisers soon learned that they had to weigh exposure to more viewers against their brand’s image and associations.  Sales people didn’t want to get stuck selling low-rated shows to advertisers, so they pitched work more often with those producers who had a string of titles that resonated with audiences.  I learned that what I thought would go over big (nice, educational shows) didn’t and, in looking back, some of the voting was probably influenced by certain frats hosting the party that night.  The content has to fit the audience and be justified with numbers.

When I saw the Worldwide Trailer Sales Inc episode of The Profit, I had déjà vu.  That crazy episode- with the foul language and bad behavior, had all the makings of a winner in the ratings.

 

Real-Time Engagement on Social Media

So, after the show, @marcuslemonis stayed an hour longer to tweet with fans.  Without ruining the show for you (because it ends rather abruptly), this technique helped viewers to sort through reactions. What a great idea!  Use social media to start, clarify, or end conversations.  How?  Create a video or blog post about your service or product.  Then, expand upon the conversation in another channel.  Ask viewers to migrate there with you.  You’ll influence search, loyalty, and engagement with this technique.

Producers of the Profit received some decent feedback about the March 18, 2014 show and I suspect a sequel to the Worldwide Trailers episode was even discussed.  If not, the feedback was valuable for fine-tuning Season 3 criteria and upcoming episodes.  Test the market place for your product or service with feedback obtained from social media.

If anything, Twitter gave Lemonis the opportunity to share feelings and thoughts about the show.  He worked on developing relationships with his emerging fan base.The profit tweets

Lemonis uses his Twitter account to promote upcoming shows and to build his personal brand.  He asks for entries for The Profit’s next casting season and promotes contests that give fans chances to ask him questions and to meet him for lunch.

Is your CEO using Twitter to rally the troops and to promote your brand?

 

Create Memes

The Profit Facebook page employs another search marketing tactic.  It features memes.The profit meme

Take professional pictures of scenes from your story and add wording to those pictures to create memes or info-graphics that link to your website. People are more likely to share pictures and those shares- especially on G+ and Facebook can influence search engine results.  Pinners are even creating boards with sayings from the show!

What are your company’s sayings?  Take snippets of the CEO’s best speeches, add them to pictures, and ask the team to pin ‘em.

Lemonis and The Profit are also on Zeebox.  What’s Zeebox? It’s a place where TV fans go to hang-out with cast members and fans of their favorite shows.  The conversations in these micro-communities give producers feedback and insights, while feeding additional information to fans.

 

Create Videos

The Profit shares about ten full-length episodes on its website. It then breaks those videos into smaller tidbits with inserts of business advice from Lemonis.  You can do this, too.  What is your company’s story?  Its mission?  What does it do well?  Educate your customers, your employees, or your partners with a YouTube channel filled with useful videos.

 

Cross Promote other Channels

If you own other properties or are in relationships with partners, promote each other.

Lemonis tweets to Shark Tank investors, interviews with CNBC, and appears on CNBC’s Power Lunch.  The Profit even sponsored a Nascar raceLemonis is also visible promoting the show with interviews like this one with the HuffPost. Stories and interviews are cropping up on blogs like Inc., My Web Writers, and Ken McCarthy.

The result?  More exposure.

Growing ratings.

Increased profits for the companies vested in the show.

 

Marketing Take-Aways

What can you learn from the marketing of CNBC’s new show, The Profit?

  1. Know who you are and what you want to say to customers.
  2. Promote your mission in sound bites and actions through tweets, posts, memes, and videos.
  3. Be available. Stay engaged with customers.
  4. Cross promote. Find like-minded partners and help each other by interviewing and promoting each other.
  5. Provide relevant content that your niche will actually want to digest and share.

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