Category Archives: Reddit

How to Build a Content Marketing Strategy across Paid, Earned and Owned Media

To effectively market your content, you must have a strategy that includes the use of paid, earned and owned media. Bombarding your target audience with only paid advertising or relying solely on your owned media such as your website or social media to spread the word creates major blind spots in your overall marketing plan. It also leaves a lot of missed opportunities on the table where you could have reached a broader audience if you had spread your efforts out into all three types of media.Promotion Plan

Before you can sit down and build content marketing strategies using paid, earned and owned media, you must first understand the differences among the three. Let’s take a closer look at what each type of media brings to your marketing strategy.

Paid Media

Most obviously, you can purchase advertising through almost every social media platform. Facebook provides the ability to create highly-targeted ads that appear either in users’ newsfeeds or on the sidebar. You can also promote your tweets or buy clicks on StumbleUpon or Reddit. Carefully consider your target audience and the type of social media that they are most likely to use.

Aside from social media, you might choose to use Google AdWords to boost your SEO or pay for placement on another website or blog. Using all of these tactics can be quite costly to implement. Determine your budget for this piece of your marketing strategy and do you research on what form of paid media will give you the highest ROI.

Earned Media

Out of the three categories, earned media can be the trickiest piece to implement successfully. The simplest reason for this is because you are really not in control. You are asking for other people to share your content because they find it to be of value, but you are not paying them to do so.

Some options for earned media include submitting your content as a guest contributor to a blog or website that’s relevant to your target audience. You should also share the content multiple times and in various ways on social media (sites like StumbleUpon, Reddit, Linkedin and Pinterest are especially effective) encouraging readers to share with their networks. You can also attempt to spark discussion (and sharing) in Linkedin groups. You can also pitch your article to a blogger or professional writer who may be interested in featuring a review or op-ed piece of the article.

Owned Media

Finally and most obviously is promoting your content on the media that you already own and control. This includes your social media, email lists, website and blog to name just a few common assets. This is low hanging fruit that you should always take advantage of as part of your ongoing marketing strategy.

For example, if you publish an article, create a home for this content on your website and publish it on your blog. Then promote these links on your social media accounts (for Linkedin you may consider publishing the entire article on your profile as well). Finally, incorporate some of the content of this article into an email blast to your lists to offer valuable and relevant information tailored to what is likely to interest them. By consistently marketing your content across owned media, you will maximize its impact and fuel your website and social media with fresh, high-quality content that will increase your SEO.

Now that you have a better understanding of the different ways you can promote your content across paid, earned and owned media, now is the time to get started creating your own diverse strategy that uses a little bit of each. Most importantly, remember that even the best marketing strategy still needs high quality content in order to be successful. Provide valuable information and give your readers every opportunity to find it!

How have you build an effective media campaign including paid, earned and owned media? Share your experience by commenting below!

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Seven Social Media Mistakes

thumb downIn this day and age, social media is the quickest way to stay in touch with friends and family all over the world. With at least five popular platforms, social media is also turning into another way for businesses and individuals to promote themselves to others. Whether you’re just starting to dip your toes into the world of social media or you’ve been active for a while, there are certain guidelines to follow. An article from Business Insider (based on a survey of sorts conducted by a small business consultant by way of LinkedIn) helped narrow down the list of social media mistakes that are regularly being made.

Don’t post too often! Sometimes, often when people get bored or have time to kill, posting on Facebook or sending a tweet on Twitter becomes an hourly activity. Not only does this clog newsfeeds, it takes away from productivity. Think how much more you could get done at work if you weren’t posting every hour on the hour, even if it’s just a quick comment on something. While you want to actively post if you’re promoting a business, don’t post multiple times each day—keep it in moderation. However, do make sure to check your page often. Many times customers will post to your page or send you a message consisting either of praise or a complaint. More often than not, these comments go completely unnoticed and are left without a response.

Don’t avoid posting—followers do want you to be active on social media! Posting once or twice (at most) a day will suffice. Sometimes business only post once or twice a week! Followers may be more likely to interact with you if they see your name once or twice in a newsfeed where they see other names upwards of four times. Keep in mind that commenting on posts is very different from posting in itself—customers will be happy to receive a response from you on something they posted on your page, whether they gave negative or positive feedback.

Don’t post or share irrelevant information or content. If you’re a small business owner, say an online store specializing in clothing, don’t share political content or science-related articles via your business page. Instead, share a link to a new product you have in stock. Customers and followers want to hear about things relevant to them—they made the choice to follow your page, so make sure to consistently post things pertaining to your page.

Don’t limit your social media activity to just one forum. Many businesses create a Facebook page and think it is sufficient social media coverage. There is also Twitter, Instagram, G+, and LinkedIn (just to name a few). Why limit yourself? The only thing that could happen is your business could grow!

Don’t overshare on personal matters. Even if the focus of your time on social media is your business, you will likely end up making a page for yourself. When that happens, keep the private details of your life private. On each page, you represent your company, so your followers don’t need to visit your company’s page, find the link to your page, and see that your relationship just ended and you were out on the town the night before. Yes, posting pictures is fun, it’s a way for people to see you are enjoying life, but keep in mind all the people who could view your page. Each social media site offers a privacy setting, some even offer a way  to change who can see what you post—use these settings. Do not toe the line between what should remain personal and what should remain professional.

Don’t link to articles or products if the content isn’t complete! Everyone has come across it at one time or another—click on an article and begin reading only to notice grammar mistakes, simple spelling errors, or captions that are completely missing from pictures. It’s frustrating for the reader and it’s not going to give your company a professional image.

Don’t get involved in social media for the wrong reasons. Many companies are heavily involved with social media, but don’t jump the gun—work on building your company first, focusing on creating the relationships. After you have a solid customer base, progress to social media as a way to stay connected and keep customers updated. Creating, building, and maintaining relationships is a big focus for companies with social media activity.

It may seem daunting at first, but remember to start small and build your social media reputation as a small extension of your company. Keep the focus on your customers and your company, not on your personal life. With this list of basic social media mistakes, you’ll be able to build a strong social media profile to better connect with your customers and grow your business!  ~Hollysocial media icons

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What is Reddit and How Should Bloggers Use It?

 By My Web Writers 1287061_businessman_in_the_office_1

What’s good, and what’s junk? How about you decide for once instead of the mainstream media making all the decisions? That’s exactly what Reddit is- a website that showcases what the people find most interesting on the Internet. As a blogger this site can help you in many ways. Their mascot, the Reddit alien, is a silly little guy, but don’t let that keep you away from this very helpful website. New bloggers get ready!

What is Reddit?

More than 2 million people are active Reddit users and in April it had more than 69 million unique visitors. The site is quickly gaining in popularity. It’s basically a place where people post interesting content. “Redditers,” people who have Reddit accounts, vote the content higher or lower based on how interesting they find it.

Since there’s a huge flow of content constantly being posted, there are also “subreddits” or topics that can help you narrow down information you’re looking for. Redditers can post, comment, and vote content up or down the list. Check out Reddit’s YouTube page for more information on ways to use the site and for some FAQ about it.

This isn’t Yahoo! or CNN deciding what’s interesting, it’s the general public. There’s even a page with the most controversial postings on Reddit. Reddit can give you a look at what people are talking about, what people find interesting, and it can certainly help your blog.

How should bloggers use Reddit?

If you’ve ever wanted a glance into the minds and hearts of people on the Internet, Reddit is a great place to start. Since people vote on what’s most interesting, it’s like getting a view of what people would want to read and/or look at.

Reddit is also a place you should be submitting your best posts to. While posting on Facebook and other social media sites is a great way to see what your friends, family and fans think, Reddit will give you more of an idea of what the general public thinks. Experiment with a few different blog posts on different topics. See which ones are voted up or down. Either way, this will drive traffic to your blog.

Like any public posting, be prepared for the good, the bad, and the ugly. People are brutally honest on Reddit, and they also typically don’t want to read pages and pages of content. Make sure you submit shorter posts that people will find interesting, not a post about your life story that goes on forever. Bloggers also need to be aware that if your post is voted down too many times, they’ll keep you from posting again for a while.

Make sure what you post on Reddit is your best work. Start off by picking your favorite blog post (not too lengthy), and see what happens. It should drive traffic to your blog and give you some instant feedback on what the general public thinks of your submission to Reddit. Though, keep your eye on Penguin 2.0. How this next Google update will affect linking from sites like Reddit to your blog remains to be seen.  Don’t forget to spend time looking through other people’s submissions to see what people have voted up and down.  ~Natalie

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