In this day and age, social media is the quickest way to stay in touch with friends and family all over the world. With at least five popular platforms, social media is also turning into another way for businesses and individuals to promote themselves to others. Whether you’re just starting to dip your toes into the world of social media or you’ve been active for a while, there are certain guidelines to follow. An article from Business Insider (based on a survey of sorts conducted by a small business consultant by way of LinkedIn) helped narrow down the list of social media mistakes that are regularly being made.
Don’t post too often! Sometimes, often when people get bored or have time to kill, posting on Facebook or sending a tweet on Twitter becomes an hourly activity. Not only does this clog newsfeeds, it takes away from productivity. Think how much more you could get done at work if you weren’t posting every hour on the hour, even if it’s just a quick comment on something. While you want to actively post if you’re promoting a business, don’t post multiple times each day—keep it in moderation. However, do make sure to check your page often. Many times customers will post to your page or send you a message consisting either of praise or a complaint. More often than not, these comments go completely unnoticed and are left without a response.
Don’t avoid posting—followers do want you to be active on social media! Posting once or twice (at most) a day will suffice. Sometimes business only post once or twice a week! Followers may be more likely to interact with you if they see your name once or twice in a newsfeed where they see other names upwards of four times. Keep in mind that commenting on posts is very different from posting in itself—customers will be happy to receive a response from you on something they posted on your page, whether they gave negative or positive feedback.
Don’t post or share irrelevant information or content. If you’re a small business owner, say an online store specializing in clothing, don’t share political content or science-related articles via your business page. Instead, share a link to a new product you have in stock. Customers and followers want to hear about things relevant to them—they made the choice to follow your page, so make sure to consistently post things pertaining to your page.
Don’t limit your social media activity to just one forum. Many businesses create a Facebook page and think it is sufficient social media coverage. There is also Twitter, Instagram, G+, and LinkedIn (just to name a few). Why limit yourself? The only thing that could happen is your business could grow!
Don’t overshare on personal matters. Even if the focus of your time on social media is your business, you will likely end up making a page for yourself. When that happens, keep the private details of your life private. On each page, you represent your company, so your followers don’t need to visit your company’s page, find the link to your page, and see that your relationship just ended and you were out on the town the night before. Yes, posting pictures is fun, it’s a way for people to see you are enjoying life, but keep in mind all the people who could view your page. Each social media site offers a privacy setting, some even offer a way to change who can see what you post—use these settings. Do not toe the line between what should remain personal and what should remain professional.
Don’t link to articles or products if the content isn’t complete! Everyone has come across it at one time or another—click on an article and begin reading only to notice grammar mistakes, simple spelling errors, or captions that are completely missing from pictures. It’s frustrating for the reader and it’s not going to give your company a professional image.
Don’t get involved in social media for the wrong reasons. Many companies are heavily involved with social media, but don’t jump the gun—work on building your company first, focusing on creating the relationships. After you have a solid customer base, progress to social media as a way to stay connected and keep customers updated. Creating, building, and maintaining relationships is a big focus for companies with social media activity.
It may seem daunting at first, but remember to start small and build your social media reputation as a small extension of your company. Keep the focus on your customers and your company, not on your personal life. With this list of basic social media mistakes, you’ll be able to build a strong social media profile to better connect with your customers and grow your business! ~Holly