Social media marketing does not often conform to steadfast rules or conventional wisdom. It’s a skill and a talent that takes patience, practice and a natural ability in order to excel. Here are just a few powerful quotes from the world’s most experienced and influential social media mangers:
“A large part of this relationship marketing concept is allowing yourself to be a little bit vulnerable and let people in.”(Mari Smith, Social Media Speaker & Author)
Mari makes an excellent point – social media is a platform to get personal and really let people in. For a company, this means showcasing your “human element” and letting your customers get to know you and your people on a more personal level than what can be offered through your web site or business card alone. And from time to time, yes, it’s perfectly OK and sometimes beneficial to express a dilemma, difficulty or weakness and ask your network for input.
“Make influencers a part of your movement, even temporarily, and they’ll understand the brand and its worth far greater than if you just invite them on a factory tour or send them free product.”(Jay Bear, President of Convince and Convert)
This quote connects with one of the key tips to all social media marketing, which is to talk with your audience not at your audience. Engage your followers! The more you can make your network feel a personal part of something your company is doing, the more they are likely to build a deeper relationship and a vested interest in your brand.
“Social media is not a media. The key is to listen, engage, and build relationships.”(David Alston, Chief Adoption Officer – Marketing Cloud at Salesforce)
When you have something important to say, it’s tempting to fire it out on every medium available to you. While a press release or media advisory are great tools for communicating with traditional press, these won’t work for social media marketing. Furthermore, every post for every different social media account should be slightly tweaked to connect with that specific audience. How you say something on Twitter (with #’s and @’s) won’t resonate on your Facebook page. Create thoughtful and genuine posts for each social medium and your information is more likely to engage and less likely to blend into the white noise.
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” (Jeff Bezos, CEO at Amazon.com)
Social media is powerful stuff. And though almost 100% of users would agree to this statement, we all too easily forget how quickly information can catch like wildfire and spread. For positive information you want promoted, this is great. But if you have a disgruntled customer, this could be devastating. This is even more reason to be careful with your actions and words on social media than in the real world because of how easily it can be shared with thousands or millions of other people with the click of a button.
“Social networks aren’t about Web sites. They’re about experiences.” (Mike DiLorenzo, NHL social media marketing director)
If you want to create the absolutely most effective social media to represent your brand and market your business, you must create an experience that is memorable to your networks. Social media is, after all, what broke the mold on traditional marketing. Your options are limitless as to how you can create a unique viral marketing campaign. Don’t settle for the easy or the obvious, continually push yourself to set a new creative standard.
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.”
(Erin Bury, Sprouter community manager)
This quote simply says it all – and if it could be made a banner on every social media web site to remind us of this before we post an update, it would save many people and businesses from the all too common social media “uh oh’s!”
Woven inside each of these quotes is a valuable lesson worthy of adding to our set of social media tools. While the authors may come from various degrees of experience and schools of thought, these quotes reach far broader than just social media marketing – and if you think openly – can applied toward many aspects of our business and our life. ~Stephanie