Visit Your Favorite Conference for the Price of a Story
In most cases, you’ll need to be a staff writer, videographer, or photographer for a credible news organization, blog, or online journal. Even freelance writers selling stories to publications, magazines, or newspapers can qualify.
About IRCE Media Badges
Maura Bruton, Internet Retailer Press Assistant, says that you need to be a writer
“for a publication, as far as whether that’s a blog or whatever, we are looking for people who are coming to cover the show or the exhibitors. Sometimes people are looking for a press badge in more of a sales capacity and those people do not get press badges.”
IRCE is a great show to cover topics in e-commerce, selling b-to-b, or technology. Bruton adds,
“There are a lot of stories here. There are a lot of spokespeople, whether for companies, keynotes, speakers, or presenters.”
If the journalist asks for assistance, IRCE will provide images and arrange interviews with speakers. Quite often speakers and companies hunt down the press at the show for free coverage.
Credit, of course, must be given to the show and speakers for images, videos, and quotes. IRCE offers a full-service press room during the show, coordination with speakers prior to the show, press releases, and a complimentary conference badge. The press can take pictures and videos, if speakers approve, but press tags must accompany cameras. Online credit should be linked back to the IRCE website.
To apply for a press badge for an IRCE event, go to IRCE.com and contact the press coordinators. They’ll review your application and get in contact with you. Bruton suggests looking at IR Events Group to find shows that fit your upcoming conference calendar.
The Perks of Writing
Even if technology isn’t your beat, many other conferences and events provide free entry to members of the press in exchange for your content creation and distribution.
Hey, you could even go to Disney World for two days on a Hopper Pass if you can prove that you write for a travel blog or are affiliated with an established news organization. Live in New York? Start planning your Macy’s Day parade coverage by applying for a New York press pass.
If you write for a living (or just for the fun of it), go find budding stories in your interest areas by attending conferences and special events.