Category Archives: Holiday Blog

What Have We Learned about Consumers from Parsing Big Data?

If you’ve shopped recently (whether in a store or online), you may have been asked for a phone number or email address, or maybe both. Have you ever wondered why you’re being asked for information more often than previous years? The answer is simple—companies are gathering data and watching buying patterns to learn more about consumers as a whole. Even if your information isn’t collected, your transaction is later analyzed to determine when certain items were bought and what to send to that store’s inventory for the following year, as most companies base their performance against last year’s (LY’s) numbers. This data that is collected is referred to as big data, a term that is essentially used to explain the large growth and quick availability of both structured and unstructured data and information (SAS).

Categories of Data

The SAS Institute explains three categories often looked at when analyzing this data: volume, velocity, and variety. While the volume of data being collected is growing higher all the time, storage of the collected data is not as big a problem as it previously was—data storage costs are decreasing. So, with the volume of data being collected at a fast pace, the question becomes how to determine the relevance of the data collected and how to make the data valuable. Data comes in a wide variety of both structured and unstructured formats—everything from structured numeric data (such as data gathered from transactions) to unstructured text documents such as emails or social media activity.

What Can the Analysis of Big Data Change?

In an article with Forbes, we learn from Kurt Abrahamson (CEO of ShareThis) exactly what can be done with data gathered. Data gathered by companies through social media is as simple as clicking a “like” button on something and then “sharing” it on with your friends and family on a social media network. Whether it’s an article, a blog post, a product, a video, or anything else you can think of, once it’s “liked,” analytics companies create a profile which is then given to advertisers. This is how major companies reach out and find new customers.

Once companies have data on potential customers, they must find a way to appeal to new customers while keeping current customers happy. Thinking about this from a content perspective, we must sell products (in a storefront or online) by making them appealing to customers. In a physical store, the story is told with the products themselves, through the way they are organized. However, as Internet Retailer points out, many more consumers are shopping online. This means that insightful content is going to continue to be valued on company websites.icons

Specific and detailed descriptions of products and services will make a huge difference when it comes to the success or failure of e-stores. Look at some product descriptions on an e-store. Are they clear and concise? Do they give you a reason to want the product? Is there a way for the product to be rated by the consumer? Perhaps they even suggest a use! For example:

  • These jeans are made with a stretch denim and come in a variety of sizes to fit everyone.
  • Our most-loved, boot-cut jeans feature the classic, 5-pocket design and are made with soft, stretch denim. All are available in sizes 0 to 13!

Which would you buy?

What Does Big Data Tell Us About Consumers?

Essentially, by watching and tracking what is bought and read online, we can learn a lot about consumers. There are some things that are bought a certain seasons, such as school supplies. However, when a family that buys the standard yearly school supplies also buys a new laundry hamper, shower caddy, storage totes, cleaning supplies, and a closet organizer, it’s an indication that they are either moving or their child is going away to college—that’s a major life change worth tracking. According to an article in the New York Times, the most common time of life for buying patterns to change is around the time a child is born. Not during the planning stages, but during the last few weeks leading up to the birth and the first few weeks after, when parents are exhausted and begin weighing options of cost, brand, and reviews. After the baby is born, parents are often hit with a massive flow of offers, deals, coupons, and other things pertaining to their new baby—content and reviews may play a part in which product parents will buy.

Analyzing big data can tell us a variety of things about consumers—what’s going on in their lives, what their favorite brands are, during what time of year they purchase certain items, and so on. Companies are also able to make data-driven decisions about what products to bring out at what part of the year, what products are in a higher demand with consumers, and even in what part of the country certain products sell better. By tracking and gathering data, companies will be able to watch where the traffic is going to better concentrate their marketing and content efforts. ~Holly

Advertisements

Leave a comment

Filed under Analytics, Business Strategy, Holiday Blog, Merchandising, Product Descriptions, Sales

How Well is Your Online Store Organized?

Heading into the back-to-school and holiday season, most retail stores and companies are going to be brushing up on their visual marketing skills as well as scrubbing down their stores and inventory to ensure the easiest shopping for customers. A clean, well-organized store will make for happy customers that will be likely to return and shop with you in the not-so-hectic seasons. Those customers will also be more likely to inform their friends about the service and great products they found at your store. All that’s left is making sure your store and ready for the quickly-approaching holiday season!

Update Pages

Image courtesy of Annie's

Image courtesy of Annies

The first (and easiest) step is to go through the inventory and update pages. Make sure pictures, prices, titles, and descriptions are all up-to-date—this is a great chance for you to refresh some older titles and descriptions. Update the language to be more descriptive and catchy so you’re sure to catch the attention of your customers. For example, instead of writing “This product will be of good use in the kitchen,” try something more vibrant and informative: “This handmade dishcloth set is the perfect gift for new homeowners celebrating their first Christmas in the house!” You can subtly suggest a use for the product while gently reminding customers of the upcoming holiday. It’s an easy way of helping your customer make sure they check everyone off their list. You’re also telling them what the product is and how unique it may be. Clear, concise, and upbeat descriptions are what will catch the attention of customers.

Rethink Category Pages

Cleaning up your pages also presents a chance to create product categories to better organize items. Break the products down into categories: Kitchen Wares, Bathroom Essentials, Holiday, and Welcome Baby are a few good ideas—these are types of gifts that cover a multitude of events. A clean, organized store (even if it’s an online store) will entice more people to shop, so always make sure that the best-selling and most popular products are at the top of the page—your customers may enjoy browsing through the products in your online store, but sometimes they’re looking for that one specific thing that they saw had multiple great reviews. If it’s an item that is selling regularly, even if it may not entirely apply to the holiday season, keep it in a prominent place on your page. Everything you do to prepare for the holiday seasons is simply going to result in making your online store much more consumer-friendly.

Talk About Your Store via Networking

This is also a great time to brush up on your networking skills. Whether it’s through a social media channel or by way of a blog, get in contact with other online shop owners! Communicate with them to get new ideas on selling products or visual marketing. Whether the stores are similar or completely different, building a network is a great asset as the stores grow. Social media activity will bring in new customers, too. If your store isn’t involved in social media or blogging, start today! Friends of friends of customers can like, read, or buy just by way of Facebook. Create a Facebook or an Instagram page or a Twitter account for your store and start showing off your products! Use hashtags, post pictures, follow stores and people (try to follow the people who follow you as a way of thanking them) and communicate. Create a blog to write about your products, what consumers could use the products for, and (if they’re handmade) write about the creation of the products. Have a few key words that are used multiple times in each blog entry to pull people in. Add pictures and links to individual products as well as the main page of the store.

Prepare for Holiday Traffic

Prepare for the upcoming holiday season by preparing your online store—give products and product descriptions a quick refresh, organize products into categories, and start using social media to promote products. Get in contact with other online store owners and start getting feedback, learn some new ideas, and apply those ideas to your store. With attention to details, your store will be better organized to finish the year strong!

~Holly

Leave a comment

Filed under E-Tail Category Content, Holiday Blog, Product Descriptions, Time Management

Six Business Valentines You Can Copy and Paste into Emails

by My Web Rhymers

Go ahead and start the day with a little fun.  It is Valentine’s Day, after all. Did you get a card for your spouse and candies for the kids? Let clients, vendors, bosses, and coworkers know that you’re thinking of them, too.

We created six, light-hearted, Valentine’s Day email ideas. We’ll post some on Facebook and G+, too.  Borrow our little ditties or use them to kick-start your own. We give you permission to modify and to send the following poor puns, jilted rhymes, and pup pictures in your emails or add them to your blog posts, but do kindly link back to My Web Writers’ blog with attribution when you do.  You can grab the images by right clicking and saving them and then uploading to email or blog content.  Spread some joy.

 

6. Sending Love

You're best in show.

You’re simply the best!

We’re sending this little e-card

to catch you off your guard.

With enthusiasm we say,

“Happy Valentine’s Day!”

Through all the emails, meetings, and reports; we’re proud to call you our cohorts.

<Your Name and Business>

~My Web Writers 2014.

 

5. Happy Valentine’s Day from the Other Side of the World

To our Tired Valentines

To our Tired Valentines

It’s morning here

and evening there.

Still we all work together without a care.

Sometimes the time zones get confusing,

but today we start with a little musing.

“Happy Valentine’s Day” to our overseas crew,

Your perspective is valued the whole year through!

<Your Name and Business>

~My Web Writers 2014.

 

4. Be Our Valentine, Boss

Take us to lunch?

Take us to lunch?

Sometimes your pace is crazy,

But your enthusiasm is so amazing.

Valentine’s Day is the perfect time to say,

Let’s take one day to play.

You’re the best boss for the job.

Will you please take us to lunch in your Saab?

<Your Name and Business>

~Content courtesy of My Web Writers 2014.

 

3. To My Coolest Client on Valentine’s Day

You're the top dog!

You’re the top dog!

You answer my emails and calls,

while juggling so many balls.

Thanks for being my coolest client

and making me feel like a giant.

Happy Valentine’s Day to you.

Here’s to increased profits in Q1 & Q2!

<Your Name and Business>

~Content courtesy of My Web Writers 2014.

 

2. To the Nicest Vendor

It's a treat to work with you!

It’s a treat to work with you!

All week long I’m barraged by calls

by prospects and vendors who drive my team up walls.

You rarely miss a meeting, report, or find

and your demeanor is very kind.

Happy Valentine’s Day to you.

You’re the nicest vendor through and through!

<Your Name and Business>

~Content courtesy of My Web Writers 2014.

 

1. Breaking Up is Hard to Do

We can still be friends.

We can still be friends.

Even though our business relationship ended,

we hope that you’re still not offended.

Your company is outstanding,

We just had a misunderstanding.

Happy Valentines to you and your crew

and all the best the whole year through.

<Your Name and Business>

~Content courtesy of My Web Writers 2014.

 

Crazy, we know.  Share one of your own creations with all of us!

Happy Valentines Day from My Web Writers!


Leave a comment

Filed under Content, Email Campaigns, Holiday Blog

How to Create a Hot Holiday Buzz for Your Business

By My Web WritersChristmas present

It’s that time of year! Get ready to have your inbox and newsfeed filled with holiday promotions of all shapes and sizes. It’s a marketing bandwagon worth jumping on because the holidays are when your customers are most likely to act on impulse and splurge more than the usual. But how do you go about creating a hot holiday buzz that will command attention and motivate action? Here are the top 5 tips to helps get your started!

Make your product or service relevant.

You should carefully select the product or service you’re promoting based on what is relevant to your customers’ wants this time of year. For example, a salon that runs a sale on its summer lipstick line isn’t going to connect with its customers. It may be tempting to promote the product that you want to move or offers you the biggest margins, but this won’t connect with your audience. Instead, pick a promotion that “makes sense” for the holidays. Put together a holiday gift set that is packaged and priced perfectly for a small gift for a loved one. Or offer a special on a service that is most likely to help your customers this time of year. Whatever you choose, first ask yourself, “Is this relevant?”

Build excitement.

You should decide on your promotion at least two months in advance of the holidays. This will give you enough time to build excitement with your customer base. Give them a sneak preview on Facebook or allude to the “very special holiday promotion” to come in your next newsletter. Prime your customers to be on the lookout for this exciting deal and then be sure to deliver!

Create incentive.

In order to create an effective holiday buzz for your business, your promotion or sale should offer an incentive (or benefit) for your customers to buy now. Set a limit on how long the offer will last. Will it expire on a certain date? Will it close after enough offers are claimed? Creating scarcity will help to create a buzz. It will also make customers prioritize your offer as urgent and motivate them to act now.

Make it more than an afterthought.

The more thought you put into creating a holiday promotion, the more business you’re likely to get out of it. From mid October through the holidays, your core marketing focus should be on positioning yourself to capture holiday business. Sure, these are busy times for everyone, but don’t get distracted or split your marketing efforts by announcing other news to your customers at this time. All of your communications should tie back to your holiday promotion.

Spread the word!

You’ve gone through the effort of creating a promotion, now you must market it across every communication outlet to make it truly effective. The biggest mistake many businesses make is running a promotion, but forgetting to inform their customers. Create articles for content marketing and circulate them via Google Plus, Facebook, or Twitter to segmented audiences. Use your web site, newsletter, press releases, other social media niches, blog, and anything else to spread a consistent message. Create a signature graphic for this deal that you can also place on all of these pages. We are visual people, so the more we see the offer the more likely we are to remember it when it comes time to gift buying.

The holidays are a time to both give and receive – for businesses as well! By giving a great deal and a little extra to your customers, you are more likely to receive their business in return. But simply running a holiday promotion won’t have people lining up at your door, proper placement and marketing is key. Try out these top 5 tips to help create a hot holiday buzz for your business this winter season!

~Stephanie


Other Posts:

12 Steps to Create Your Own Infographic

Ten Tips for Starting a Social Media Conversation

Tell a Better Story: Tips and Tricks from Mark Twain

Content for Less, Fat Brain Toys Involves Customers in Content Creation

Social Media Interaction in 2014- What’s your Plan?

1 Comment

Filed under Business Strategy, Content Marketing, Email Campaigns, Facebook, Google Plus, Holiday Blog, Marketing, Newsletters, Press Release Writing, Social Media, Twitter

Purchasing Furniture – Why Did She Buy From Your Store?

By My Web Writersphoto (1)

This typical female, Gen X, furniture customer Is ready to buy. Where will she make her purchase?

Today I’m pausing to journal about the major furniture purchases I recently made. I’m doing this for both of us. Though they’re in other industries, we’re always looking for ways to improve online marketing for our clients.

When I shop, I often revert to a personal pattern that pre-dates my use of the Internet.  Do you?  If not, you’re younger than thirty-five.  Though, I’ve changed through the years, I’m probably typical for a female, age 35 – 50.  Knowing that 65% of US shoppers will browse online and buy in stores over the holidays, how can we better serve this lucrative demographic?  What triggers dollars spent at your store?

Of course, I’m just one woman and each woman is an individual, but here’s a snapshot of how I arrived at furniture purchases from four different stores during the week prior to Thanksgiving 2013.

Top of the Furniture Sales Funnel

The buying process started a few weeks earlier.  A builder suggested that we look at Houz, a home ideas app, for backyard ideas.  The app offers ideas for all rooms of your home, too.  We never did build, but the trends I saw in the app stayed top-of-mind when it was time for furniture in the home we recently purchased.

I could have scoured Pinterest, too, but I didn’t.  I just didn’t have a lot of time to hunt and peck for pieces of online furniture and more ideas to confuse the choices.  Time is valuable and I tried not to waste it.

Middle of the Furniture Sales Funnel

Like many Americans, when it came time to shop for furniture, I drove to the nearest showrooms- Kittles, Ashley Furniture, Value City Furniture, Kittles Express, Office Max, Office Depot, and Houseworks.   Kinesthetic shoppers need to see, to feel, and to touch each piece to envision family and guests relaxing, conversing, working, and eating.

Would the quality be worth the price?  Would the exact colors match the floors, walls, countertops, and appliances?  What are today’s trends and which classics are still hip?  I didn’t shop online when I was absorbing information because I learned plenty in the stores.

In one store, a sales woman approached my husband and me and wouldn’t stop chattering. If we paused at a piece to discuss it, she’d wiggle into the middle of our conversations.  We’d politely stand there wondering when she would stop. After doing this for the third time, we quickly walked out because a hungry salesperson’s stalking, at this stage, wasted our time and was annoying.  We weren’t buying on that day.  We were just looking.

The office furniture seemed blah- mostly ugly, big ego desks or very cheap, modern designs with little space to spread or to store.  The sofas were perplexing.  Do we buy another puffy couch for the family room or a grandma-like sofa for the living room? Nothing appealed, at first.

Did we want to have a fun and casual red set or an espresso, leather upscale look? The new kitchen table needed to be round, but how big?  Should it match or contrast our floors? Should we go rustic or classic? Geez — so many choices.

Pages like the one below from Kittles did very little to help me to understand what I’d want in my living room, family room, kitchen, and office.

Kittles with no content

There is no category level content to entice or to educate.  With the exception of the main slide, the pictures don’t suggest use, features, or style. Kittles, if you’re reading this post, consider how strategic copy writing and editing can help both your conversion and SEO.  My own sales pitch aside (hey, I do understand the sales woman); there came a day when we could no longer function without furniture in our rooms.  It was time to buy.

Bottom of the Furniture Sales Funnel

Last Sunday, I decided the best place to find office furniture would probably be at an office supply store.  By then, I’d ruled out a modern, sleek look in the office. The sales person at Office Max offered the Black Friday price a week early and probably called me “Ma’am” fifty times.

Office Max pic

He put up with my indecisiveness over this desk verses that desk and he stopped talking after I cut him off on purchasing the extra protection plan.  The prices were exactly the same in the store as online.  This was a coordinated attack and I bought the furniture at the store with the same free delivery offered online.

Office Max product description

While the in-store experience offered set-up at a charge, notice that at the same purchase point online (the product page), the company’s set-up package is not suggested or offered.  If the customer has to hunt for it somewhere else on the website, forget it.  Adding drop down boxes for “I need set up” on each product page would immediately increase online revenues at Office Max.

The Final Hours of Purchasing Furniture

I spent nearly a day in Kittles yesterday trying to fine-tune what I wanted. Then, came the ping-pong price game.  Prices kept dropping, but we went back and forth so many times and it took so long, that by the afternoon, I left the store.

I opened my iPad and typed in searches for long-tailed keywords with model numbers to check pricing in other stores.  What was the price for a “Broyhill Travis sofa”?  Another business could have stolen my purchase in these moments when my sales person was going back to her manager for yet another price reduction request.

Broyhill Travis couch

After he said, “No, I can’t do it”, I would have bought online, especially if free shipping were offered. Instead, my search took me first to the Broyhill website.  Obviously, they didn’t want to get into the middle of price negotiations because they left out prices in their product descriptions.

Other stores did the same.  Instead of sharing prices, online store-after-store said, “request a quote”.  I didn’t have time to wait for a quote.

Request more info

With Thanksgiving in a few days, I wanted shopping done asap. Because I didn’t know if the purchase was sound, I dropped the sofa and chair from my list all together.

I took a trip back to Ashley Furniture and found a different sofa.  I popped into Value City Furniture and found a kitchen table and chairs that I liked better than the ones offered at Kittles and Ashley.  While there, the Value City online prices dropped, so a lower price was honored at the store.  Bed Bath and Beyond sold nifty bar stools for less and with free shipping. Then, I went back to Kittles and purchased the items I felt were fairly priced.  All of the stores said their prices were Black Friday prices and that if anything changed, they would honor the changes.  At a certain purchase point, most offered free shipping.

I’m waiting for the door bell to ring with my deliveries.  How fun!

What’s a key to increasing online conversions? Lower your online prices.  Develop better content (pictures, videos, and words) to display furniture in ways that highlight colors, finishes, and uses. Provide in-depth information.  Keep the various stages of the furniture sales funnel in mind and develop profiles of your buyers at each stage.

What have you noticed as important to increasing online sales, whether you’re in the furniture business or another industry?  How would the above process differ for a man or a younger or older person? How would the process differ for another woman in the same demographic? Take a moment to share!

~Jean


Other Posts:

Holiday Content Challenge- Let the Family Games Begin!

ZMOT- Where Consumers Are and Businesses Should Be

Adding Content to their Website Increased Our Client’s Keyword Reach

Twenty-five Effective, Call-to-Action Phrases in E-commerce Content

1 Comment

Filed under Apps & Tools, Business Strategy, Customer Profile, Holiday Blog, Local, Mobile, Personas, Product Descriptions

Five Shoppers to Keep in Mind When Writing Holiday Copy

By My Web Writers Fido shops stockings

The most wonderful time of the year is right around the corner.  When the snow begins to fly and the trees are lit, if you listen closely you’ll hear, “cha-ching”!  Counting down the days until Christmas equals an incredible amount of shopping.  Shopping means money is being spent, and who doesn’t want a chunk of that change in their pocket?  Which approach or tactics should you employ in order to funnel sales?  When writing holiday copy, it is helpful to keep in mind your audience.  Take a good look at what each type of shopper looks like.  Do your homework, and get into their heads and see what makes them tick.  You’ll be able to expertly craft written holiday material that will bring in sales, and you’ll be singing Jingle Bells to the bank.  Keep in mind five key shoppers this year when writing your holiday copy.

The “I had it first” Shopper
 
This shopper is the one who loves the hype of the newest, up-and-coming product.  Waiting in line for days is never a problem for this type of shopper, if it means getting that desired merchandise.   Setting an alarm for three o’clock in the morning to be ready precisely at the release time of the greatest fad product and clicking online a million times to place the order is what this shopper will do if it wins the prize.  The best way to target this type of shopper is to work early in advance to build hype of showcase items.  This can be accomplished with the help of social media such as Twitter and Facebook.    Market items, blog about them, and put an emphasis on exclusiveness, time-sensitivity, and desirability, and you’ll have this shopper waiting in line and setting an alarm to purchase your product.
 
The Last-Minute Shopper
 
The last-minute shopper is frazzled, harried, and in a time crunch.  This shopper has no choice but to select overnight shipping for purchases made, and will definitely not want to read much.  Target the procrastinator by offering incentives that come in handy when it’s down to the wire.  Discounted shipping on last-minute purchases or an upgrade to quicker shipping is a great tactic to funnel sales from this shopper.  When writing copy for last-minute shoppers, go big or they’ll go home.  Large print and simple verbiage are you best choices; nix the inclusion of long, descriptive, and flowery paragraphs describing the product.  Last-minute emails written concisely are an effective tactic for this shopper.  This shopper wants to get in, get out, and get on with it.
 
The Holly Jolly Shopper
 
This shopper seethes with holiday spirit, anticipating the season well in advance, and may or may not have reindeer antlers on the family minivan.  Wanting to just soak everything in, the holly jolly shopper browses much and often, taking time to scrutinize and decide on just the perfect gift for each person on the Christmas list.  To win over this shopper (and money), spruce up your e-store for the holidays.  Put together sentimental or even humorous videos that will enhance the shopping experience for this shopper.  Take time to write content that is festive and sends out warm, fuzzy, and sparkling vibes-great for winning sales from the holly jolly one.
 
The Shopper on a Hunt

This shopper has a specific product in mind, and is scouring the globe to find it.  Wanting to get in the store, grab the loot, and get out, this shopper has radar set to the product of choice.  To complete a maximized sale from this shopper, send the shopper down your crumb trail by categorizing products with internal linking, making it necessary to delve in further to reach the desired gift.  Maybe on the way, the shiny product you’ve showcased will grab the attention of the hunting shopper, and you’ve got an extra sale.  While writing content, target this shopper by offering other suggestions that are related to the product this shopper is looking for.  Maybe you’ll spark an interest in something else you have to offer. 
 
Deal Seekers
 
We all know one.  You can spot this one a mile away.  Money-saving is often the topic of conversation.  The deal seeker is someone who will spend time to save money.  Prices are compared.  Deal seeking is a little like fishing.  You’re never quite sure how big it really was, but you love to hear the stories recounted as the deal seeker says, eyes gleaming, “And she said, ‘The amount You Saved is..’”,  and her voice trails off and she gazes somewhere, her happy place, as you share in the joy of the dollars not spent.  Get the deal seeker’s holiday sales by writing content that turns shopping into a game, with the prize being discounts.  Give gift cards with a purchase over a certain amount, or free shipping.  Set the incentive within easy reach, and you’ve got a game that any deal seeker will want to win.  You, in turn, will win as well, as the order values increase.  If you can earn the loyalty of deal seekers during the holiday season, they are sure to return, with friends.  Deal seekers talk about deals often, so you’ll be able to sit back while word-of-mouth marketing unfolds all year long.
 
As you prepare for the holiday season, keep your shoppers in mind while writing holiday copy.  When you cater to each, your sales will increase.  Your effective marketing will not only increase holiday sales, but will gain returning customers.  Everyone shops during the holidays, and it is the prime time to build your customer base.  Holiday marketing is the gift that just keeps on giving.

~Tricia

Other Posts:

Ten Content Tips for the Zero Moment of Truth Marketing Plan

Five Ways to Prepare Your e-Store for the Holidays

A Writer’s View of Google’s “Hummingbird” Algorithm Change

Guidelines for Writing E-Tail Category Content

Tips for Giving a Successful Toast

Leave a comment

Filed under Audience, Capturing Audience, Content, Holiday Blog, Personas

What is Bing’s Subjectship and How does it Compare to Google’s Authorship?

UPDATE 2015: Google’s Authorship was scrapped by the end of 2013. We believe My Web Writers was a voice that contributed to this end. In an article, Forbes details the finale. Read My 2013 SMX Conversation with Matt Cutts about Google Authorship. About that time, Bing’s subjectship faded into an abyss, as well.

By Natalie

Authorship screen shot

Webmasters are always looking for the next great SEO boost. Google Authorship was launched this past year, so it was only natural that Bing would fire back with its own version, Bing Subjectship. Understanding the two and how they compare can help content writers and other authors and readers decide which they prefer from the world’s two favorite search engines.

Google Authorship

Although just a youngster, Google Authorship is proving itself as a successful tool to drive traffic to websites, especially blogs.  Look at the Google search to the right for “Google Authorship.” The photos you see are the authors of the articles.

Since Google added Authorship to its articles, the click-through rates are much higher than they were before.

Bing’s Subjectship

Bing decided to compete with Google via Bing Subjectship. Instead of seeing a picture of who wrote a specific article or blog post, you’ll see a picture of the subject matter.  If I wrote a popular blog post on a famous singer, my picture would show up next to the search result in Google, but Bing would show a picture of the famous singer and the picture might not be one I even used in my post.  Subjectship appears to be in an experimental stage.

This video further highlights some of the differences between Authorship and Subjectship:

After we contacted Bing for more information about Subjectship, we received the following reply.

It’s me again Docs from Bing Technical Support. We apologize for the delay of our response. We would like to provide you an update from our product group about your inquiry on Bing Subjectship. Allow me to discuss this with you.

Bing Support provides assistance for customers needing help with Bing and the features within Bing. We are unable to provide any additional information regarding Bing Subjectship nor any future plans and releases pertaining to Bing.

Thank you for your inquiry and interest in Bing.
Best Regards,

Docs
Bing Technical Support

So which do you find more appealing- a photo of who wrote the article or blog post, or a photo of who the post is about?

Leave a comment

Filed under Algorithms, Analytics, Blog Writing Tips, Content Marketing, Holiday Blog, Pictures, Search Engine Marketing, SEO (Search Engine Optimization), Website Linking