SlideShare has become a key distribution channel and a powerful content marketing tool – and businesses worldwide have taken note! With its 60 million monthly unique visitors and 215 million page views, SlideShare has launched into the top 120 most-visited websites in the world. It’s also now the world’s largest community for sharing presentations and other professional content.
What this means for content marketers or any business who wishes to enhance their marketing efforts, is that SlideShare could be a relevant tool to incorporate as part of your strategy. However, just like any other content you share on the web, it must provide value and insight to your viewers in order to really have an impact. Let’s take a look at 7 different ways you can create a quality SlideShare presentation and effectively market it to their vast audience and to your own target audience.
- Understand the difference between SlideShare and PowerPoint
Foremost, it’s important to understand the differences that exist between SlideShare and PowerPoint. With a PowerPoint presentation, you are often in the room with your audience, giving a speech along with your PowerPoint slides. This is why your slides don’t have to (and shouldn’t) convey every small point to your audience. You are doing this verbally.
For a SlideShare presentation that’s standing alone out on the web, you don’t have the benefit of being in the same room as your audience explaining or clarifying those details. These essential differences mean that your SlideShare presentation needs to communicate a complete message that can stand alone and doesn’t need anyone else there to explain to the viewer what they are looking at.
- Choose large and appealing graphics
Unless you want to bore your audience to death with page after page of white slides filled with content, you will want to put a special effort into making your presentation visually appealing with graphics and colors. Choose large and vibrant images that complement your text. Or consider inserting some infographics and video clips to convey your main points through different types of media.
- Appeal to a broad audience
Once you upload your SlideShare file to their vast community of users, it’s floating freely in the world where anyone can click and view your materials. For this reason, you want to make sure your content is written in such a way that is appeals to a broad audience and can be easily understood by people of various backgrounds and education levels. Anything that is too technical or lacking important details won’t resonate with the larger audience.
- Use font size and style to highlight important points
Since SlideShare is designed to be a standalone marketing tool, you won’t have your voice or hand gestures to emphasize the most important ideas to your audience. You can still achieve this by using different sizes and styles of font to highlight what you want people to remember. A bold, larger font from all the rest will be seen as a heading or a main point and will alert viewers that this is something they should note. Using different sizes and styles of font will also to create an aesthetically appealing presentation with visual interest.
- Make the information easy to digest
At some point in our life we can all remember have to read a terribly boring text book or article that is filled with endless paragraphs of black font on white paper. Without even headings or chapters to break up the ideas, it felt like one big blob of words. Chances are you tuned out before you really absorbed the main points. Avoid falling into this pitfall with your SlideShare content but separating your ideas into small, easily digestible bites and spreading them out over different slides. It’s better to have more slides with less content per slide than the opposite.
- Turn it into a PDF
Once you’ve put the final touches on your SlideShare, you’ll want to publish it in a format that gives viewers a high quality version and is compatible across many platforms. A PDF is the most recommended way to achieve this. The PDF will lock in your style and formatting so that your SlideShare looks the same to all viewers regardless of how they are accessing the content.
- Harness the power of SEO
Finally and most importantly, keep search engine optimization (SEO) top of mind when you are selecting the topics and content to include within your SlideShare. Because this content is hosted on the web and accessible to a vast audience, SEO plays an important role in how your SlideShare will get found. Research all the keyword options for your topic and focus on the ones that are most popular or most frequently searched.
What other tips and tricks do you have for creating better content for SlideShare? Share your ideas by commenting below!