Category Archives: Infographics & Memes

New Poems to Read and Poets to Follow

Looking for fresh poetry to read or to share with others? Of course, give these new faces credit. They’ve worked hard, as poets do. Support emerging poets and get to know them before everyone else does.

Jean Bansemer

We’re listing poets in alphabetical order. Jean rediscovered poetry during the 2020 pandemic and has since written two books about life in America as a wife, mother, and business woman. Preview her work and get to know her on Twitter, Facebook, or Goodreads. “His Uniforms,” is from her latest book and is a sentimental poem– a tear-jerker for Memorial Day, Veteran’s Day, July 4, military graduations or at graduations, in general. It appears in Along Came 22: Poems and Short Stories about Love, War, and Silliness.

Victoria Chang

She’s not exactly new to poetry, but her book, The Trees Witness Everything was published by Copper Canyon Press and Corsair Books in the U.K. in 2022. Follow her on Twitter and enjoy her simple, but powerful expressions!

Stephanie Niu

Fall into images of water and life flowing symbiotically. Niu’s chapbook She Has Dreamt Again of Water came out in March 2022 and has already won a couple prizes. Water Dreams will take you away. Reach out to Stephanie on Twitter.

Water Dreams

In the dream there is a whale shark. I hold her fin, and we quietly agree where to go. The water is not cold. Then I swim breast stroke in the living room,the couch falling away below. My mother says water dreamsare auspicious. That night she dreamed of slaying a snake, cutting its long body like a carrot. I feel her pride for me swell, even at this. The lucky animals migrating from her dreams to mine. Her relief that I can conjure, even in sleep, what she cannot give me—good rest, good luck, an ocean to dream in. But she is always swelling. She is always in motion, urgent for something she cannot name. Can she call it superstition when it uncovers the truth of her marriage. When she dreams of a bodytucked into a closet the night of her second miscarriage. For her, there is no difference between what you controland sleep. There is no split, a real self and a dream selfto divide neatly. There are just dreams.

Stephanie Johnson

Stephanie considers herself an “Expat. Repat. Poet. Associate Editor http://novelslices.com. Always pulled between the US, Istanbul and Sydney. Incurable science fiction fan. T1D.” Her poems range from discussions of diabetes, aging, traveling, and cultural values. You’ll find Stephanie and several of her poems on Instagram and Twitter.

Ada Limón

Ada’s work can be found on Amazon’s best seller list for poetry. She’s an established writer whose new book, The Hurting Kind, celebrates birds and life. Her words are as light as a sparrow’s wings and you can, of course, reach her via a tweet.

Eliana Tanjung

From Indonesia, Eliana explores the meaning behind human existence. Peruse her work on her website or follow her on Twitter. Her latest collection is comprised of 13 poems about her childhood. In this poem inquiring about life she writes:

Life

Oh life,
Why so confident
Your ways
Emotionless
Heartless
Tossed me around
When I never ask to
You give me a riddle
In a language
As foreign as silence
How am I supposed
To find the answer
But to bask
In the wavering
Of your presence

John Roedel

Comedian and writer, John Roedel, shares bits of his soul in his latest book, Upon Departure, which explores grief after a loved one departs. He’s there for you on Twitter and Facebook. Here’s one of his poems of inspiration:

after you survive

your storm

become a lighthouse

your scars are

meant to burn so bright

that it will help a person

lost at sea find the shore

every wound you carry

has a 1000 watt bulb inside

of it

that will preach the gospel

of the coming dawn one

burst of daybreak at a time

it’s the circle

of survival

you have endured

to help others endure

you have outlasted the dark

to become a disciple of light

this is your calling now

to plant your feet

in the same shore

you washed up on

my love,

ignite

Ocean Vuong

Loss and grief abounds in the pandemic era. Ocean Vuong lost his own mother to breast cancer in 2019, just before the pandemic. His latest literary feat of 28 poems explores loss and continuing. Time Is A Mother is already a new, best seller. If you’re an aspiring poet, take a class with him through the MFA program at The University of Massachusetts at Amherst.

DEAR ROSE

if you’re reading this then you survived
my life into this one this one with
my name crossed out then found
halfway in your mouth if you’re reading this
then the bullet does not know you
yet but I know mom you can’t
read napalm fallen on your schoolhouse
at six & that was it they say

a word is only what it signifies
that’s how I know the arrow
-head in my back means
I’m beautiful a word like bullet
hovers in an amber afternoon on its way
to meaning the book opens like a door
but the only one you ever read
was a coffin its hinges swung

shut on lush descriptions
of a brother & the bullet still
the fastest finger pointing
to life I point to you to me to
-day a Thursday I took a long walk
alone it didn’t work kept stopping
to touch my shadow just in case
feeling is the only truth

I’m capable of & there down
there between thumb & forefinger
an ant racing in circles then zigzags
I wanted significance but think
it was just the load he was bearing
that unhinged him: another ant
curled & cold lifted on
his shoulders they looked like a set

of quotations missing speech it’s said
they can carry over 5,000x their mass
but it’s often bread crumbs
not brothers that get carried
home but maybe going too far
is to admit the day ends anywhere
but here no no mom this
is your name I say pointing

to Hong on the birth certificate thin
as dust Hong I say which means
rose I place your finger on a flower so
familiar it’s almost synthetic red
plastic petals dewed with glue I leave
it out of my poems I turn from
its face — clichéd oversized
head frayed at the edges

like something ruptured
by a bullet seeking language
a kind of person which is to say
I was born because you
were starving but how can anything
be found with only two hands
with only two hands you dumped
a garbage bag of anchovies into the glass jar

the day was harmless a breeze hovering
in amber light above us gray
New England branches swayed without
touching to make fish sauce you said
you must bear the scent of its corpses
salted & crushed a year in a jar tall
as a boy they dropped with slick
thumps like bullets each word must stop

somewhere — why not a yellow
poet I put in the fish sauce I take out
the fish sauce I dance
on the line until I am the line
they cross or cross
out they nearly killed me
you said for being white
with a toilet plunger you pushed the fish

down sound of bones like gravel
the violet vein on your wrist glistened
your father was a white soldier
I had amber hair you said they called me
traitor called me ghost
girl they smeared my face with cow shit
at the market to make me brown
like you & your father the eyes glared

from inside the jar they shot
my brother you said looking down
but away from the dead
eyes my little brother
if reading is to live
in two worlds at once why
is he not here my friend said you can do
anything in a poem

so I stepped right out of it
to be entered is to be re
-defined the bullet achieves its name
by pushing the body into itself flesh
refugeed into flesh I was struck
by these words we say I was struck by
this passage it moved right through
opened me up these eyes reading

not yet closed not yet healed
shut am full of leaden meaning which parts
a red sea inside me sinew dusted to soft tissue
my blood a borderless translation
of errors in the reader’s
hands a gaping rose which is
your name Hong I say which also means
pink the shade every bullet meets

before finding its truest self Calvino said
human instinct is to laugh
when someone falls the soldiers
were cracking up as they fired
your brother running his sky
-blue shirt pink on the ground
our evolution as hunters Calvino went on
the collapsed body a signal

of meat thus hunger
leads to lethal
joy it’s almost perfect
you smiled your nose deep
in the jar as if to be hunted
is to finally be seen alive briefly
as if the bullet makes you real
by making you less

which is perfect
in poems the text
amplified by murder
-ous deletions
leads to inevitable
art the pristine prisoner
in his marble coffin the length
of a fish is a timeline

across the page to document days
the dead a measurement
of living distance
the body blooming
as it decays Pink
Rose Hong Mom
are you reading this dear
reader are you my mom

is she in language I cannot
find her without you this world
I’ve made you cannot enter within months
their meat will melt into brown
mucus rot almost-sauce the linear
fish-spine dissolved by time
at last pungent scent of ghosts you said
you named me after a body

of water cause it’s the largest thing you knew
after god I stare at the silvered layers
the shadowed line between two pressed fish
is a finger in the dark gently
remembered in the dark his finger
on my lips mom his shh
your friend the man watching me
while you worked the late

shift in the Timex clock factory why
am I thinking this now the gasped mouths
mottled pocked fins gently the door its blade
of amber light widening as it opened
shh it sounds like an animal
being drowned as you churned
the jar your yellow-white arms pink
fish guts foaming up gently you must

remember gently the man he’s in
the past now his face a black rose
closing do you know
what it’s like baby my baby
boy you said sweating above the jar
to be the only one hated the only
one the white enemy of your own
country your own

face the trees they were roaring
above us red leaves leaving little cuts
in the sky gently I touched
your elbow the fish swirling
in their gone merry-go-round
sightless eyes no no mom I said
holding my breath I don’t know
what it’s like & turned

my head up toward the sun
which brightly cancels
if you’re reading this then
I survived my life into yours
you who told your brother you were hungry
so he stole a roasted chicken
so he tucked it under his sky
-blue shirt & it’s not

your fault reader you had
to work you had to get up
in the blood-blue dawn to warm
up your car you who held
instant coffee with both hands
ate your lunch of Wonder Bread dipped
in condensed milk in the parking lot
alone you bought me pencils reader I could

not speak so I wrote myself into
silence where I stood waiting for you mom
to read me do you read me now do you
copy mayday mayday you who dreamed
of dipping shreds of chicken
into fish sauce as you hid in the caves
above your village you white
devil girl starving ghost

but I shouldn’t have been so
hungry you said looking up
at the leaves vermilion through the brother
-blue sky I hated my hunger the veins
on your fists the jar all amber crush
empty as a word
-less mind stop writing
about your mother they said

but I can never take out
the rose it blooms back as my own
pink mouth but how
can I tell you this when you’re always
to the right of meaning
as it pushes you further into white
space how can I say the hole
in your brother’s back is not

a part of your brother but your brother
aparted who is still somewhere
running because I wrote it
in the present tense the bullet held
just behind his death an insect
trapped in amber the charred
chicken clutched to his chest dust
rising from sandals

as he sprints toward the future
where you’re waiting by the rain
-warped window wet footsteps
on Risley Rd but dear reader
it’s only your son coming home
again after school after
the bullies put his face in brown
dirt what if I said the fastest

finger pointing to you Ma
is me would you look away
I point to you no no I went right
through you left a pink rose blazing
in the middle of the hospital
in Sai Gon reader who
cannot read
or write you wrote a son

into the world with no
words but a syllable so much
like a bullet its heat fills you
today a Thursday
(ours not Vallejo’s) partly cloudy a little
winded I kneel to write
our names on the sidewalk & wait
for the letters to signal

a future an arrow pointing to
a way out I stare & stare
until it grows too dark to read the ant
& his brother long
home by now night flooding
the concrete black my arms dim
as incomplete sentences
reader I’ve plagiarized

my life to give you the best
of me the rest in the blankest
margins & these words these
insects anchovies bullets salvaged
& exiled by art mom my art these corpses
I lay side by side on the page to tell you
our present tense was not too late

Share Your Favorite Poems and Poets of 2022

Which poems inspire you, speak to you, reach you? Share them with us in the below comments.

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What can we learn about marketing from CNBC’s marketing of The Profit?

Donald Trump. Mark Cuban.

Mr. Wonderful. 

Kevin oleary make up

In the last eight months, a new business teacher has emerged to entertain weary and wanna-be entrepreneurs.

Who is this new profit?

Marcus Lemonis- and his show, The Profit.  (Do you think the show’s name was purposeful?)

Lean in. We can certainly learn a lot about marketing from a network marketing machine trying to launch a new television show.

To start, watch CNBC’s The Profit.  It’s a newer show trying to build an audience in its second season.  At its start in August 2013, the show weighed in between 248,000 viewers and 254,000 viewers, but as of March 18, 2014, the audience grew to 415,000 in the 10 pm time slot thanks to the Worldwide Trailer Sales episode .

What has the series been doing to build its brand?

 

Airing Interesting Content

Piggy-backing off of the success of Shark Tank, the premise of The Profit is that accomplished businessman, Marcus Lemonis, can save failing businesses and ultimately generate profit, if current owners are willing to sell their majority shares for Lemonis’ infusions of cash, instruction, and hard work.  The Profit’s Worldwide Trailer Sales episode, for example, while controversial, ranked well with general audiences because it was a lesson in what not to do in business– don’t air dirty laundry in front of co-workers and employees.

The Profit team also delivers related business insights and advice via video and articles through the show’s CNBC web site.

Knowing your niche and casting stories that are interesting and insightful are integral components to success.  If you sell a service or a product, focus on delivering the best possible quality product.  Hire a team that understands how to deliver the type of content that’s needed for each channel. You can drive segmented audience traffic to your website or store, if you deliver a story that’s relevant, engaging, and right-sized for your customers.

I once had a college professor spilt our class into thirds.  Some of us were producers and had to conjure up show names and premises.  Some of us were advertisers trying to decide where we wanted to place our advertising, and the rest were sales people.  All of us voted on what shows we would want to watch.

The lesson?  In a public university college class, the most outrageous titles always won the popular vote and usually those had to do with sex, models, and alcohol.  Nice, straight-forward, and generally wholesome programming usually bombed.  Advertisers soon learned that they had to weigh exposure to more viewers against their brand’s image and associations.  Sales people didn’t want to get stuck selling low-rated shows to advertisers, so they pitched work more often with those producers who had a string of titles that resonated with audiences.  I learned that what I thought would go over big (nice, educational shows) didn’t and, in looking back, some of the voting was probably influenced by certain frats hosting the party that night.  The content has to fit the audience and be justified with numbers.

When I saw the Worldwide Trailer Sales Inc episode of The Profit, I had déjà vu.  That crazy episode- with the foul language and bad behavior, had all the makings of a winner in the ratings.

 

Real-Time Engagement on Social Media

So, after the show, @marcuslemonis stayed an hour longer to tweet with fans.  Without ruining the show for you (because it ends rather abruptly), this technique helped viewers to sort through reactions. What a great idea!  Use social media to start, clarify, or end conversations.  How?  Create a video or blog post about your service or product.  Then, expand upon the conversation in another channel.  Ask viewers to migrate there with you.  You’ll influence search, loyalty, and engagement with this technique.

Producers of the Profit received some decent feedback about the March 18, 2014 show and I suspect a sequel to the Worldwide Trailers episode was even discussed.  If not, the feedback was valuable for fine-tuning Season 3 criteria and upcoming episodes.  Test the market place for your product or service with feedback obtained from social media.

If anything, Twitter gave Lemonis the opportunity to share feelings and thoughts about the show.  He worked on developing relationships with his emerging fan base.The profit tweets

Lemonis uses his Twitter account to promote upcoming shows and to build his personal brand.  He asks for entries for The Profit’s next casting season and promotes contests that give fans chances to ask him questions and to meet him for lunch.

Is your CEO using Twitter to rally the troops and to promote your brand?

 

Create Memes

The Profit Facebook page employs another search marketing tactic.  It features memes.The profit meme

Take professional pictures of scenes from your story and add wording to those pictures to create memes or info-graphics that link to your website. People are more likely to share pictures and those shares- especially on G+ and Facebook can influence search engine results.  Pinners are even creating boards with sayings from the show!

What are your company’s sayings?  Take snippets of the CEO’s best speeches, add them to pictures, and ask the team to pin ‘em.

Lemonis and The Profit are also on Zeebox.  What’s Zeebox? It’s a place where TV fans go to hang-out with cast members and fans of their favorite shows.  The conversations in these micro-communities give producers feedback and insights, while feeding additional information to fans.

 

Create Videos

The Profit shares about ten full-length episodes on its website. It then breaks those videos into smaller tidbits with inserts of business advice from Lemonis.  You can do this, too.  What is your company’s story?  Its mission?  What does it do well?  Educate your customers, your employees, or your partners with a YouTube channel filled with useful videos.

 

Cross Promote other Channels

If you own other properties or are in relationships with partners, promote each other.

Lemonis tweets to Shark Tank investors, interviews with CNBC, and appears on CNBC’s Power Lunch.  The Profit even sponsored a Nascar raceLemonis is also visible promoting the show with interviews like this one with the HuffPost. Stories and interviews are cropping up on blogs like Inc., My Web Writers, and Ken McCarthy.

The result?  More exposure.

Growing ratings.

Increased profits for the companies vested in the show.

 

Marketing Take-Aways

What can you learn from the marketing of CNBC’s new show, The Profit?

  1. Know who you are and what you want to say to customers.
  2. Promote your mission in sound bites and actions through tweets, posts, memes, and videos.
  3. Be available. Stay engaged with customers.
  4. Cross promote. Find like-minded partners and help each other by interviewing and promoting each other.
  5. Provide relevant content that your niche will actually want to digest and share.

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12 Steps to Create Your Own Infographic

My Web Writerseaselly_visual

It seems like there are infographics to cover every topic. There are even infographics about infographics. What if you have information that you want to tell others, but there is no premade infographic that has all your information? It’s time to make your own. Stumped on how to do that?  Follow these 12 steps to create your own.

Infographic Prep Work

1.      Plan it Out. Know what information you want to give to your readers. Keep your message short, simple, relevant, and original.

2.      Be Specific. Give your readers more than superficial details. Go in depth. Be sure you have correct information. Correct and specific details build your credibility.

3.      Balance Information with Graphics. Infographics shouldn’t be too wordy, but they do need words to get your point across.

4.      Grab Attention with a Headline. Your headline brings in readers. Make it snappy!

5.      Keep Attention with Sub-Headlines. Sub-headlines draw your readers’ eyes through your infographic. Give your audience reasons to keep reading.

 6.      Match Your Tone to the Information. You do not want to detract from your message by making light of a serious topic. Humorous information loses appeal if it is presented in a serious tone.

You’re half way there!  Once you have the information portion of your infographic lined up, it’s time to focus on the graphics.

Designing Your Infographic

1.    Find a Template. There are many websites that offer free templates that you can use, but most of them require you to register with them.  The three largest sites are infogr.am, piktochart, and visual.ly.  There are also templates that work with Microsoft PowerPoint from this blog post. No matter where you get it from use a design that catches the eye.

2.    Choose Your Colors. Use color wisely. Too many colors look chaotic, but too few look boring.

3.    Choose Your Fonts. This is not the time to use every font you can. Focus on readability and restrict yourself to only a few font choices.

4.    Create Your Graphs. Just like with the sources for templates, there are many websites that create graphs for you. Microsoft Excel is also another source for graphs if your information is already in a spreadsheet.

5.    Create Space. As you are putting all the pieces together remind yourself, infographics that share too much information look messy. Allow some open space around your graphics for a more readable finished product.

6.   Put it Out There. After you create infographics, they won’t go viral overnight. You’ll have to work to get them noticed. Share them on Facebook, Pinterest, Google Plus, and LinkedIn.

It may take a few tries to create the perfect graphic. If you have a relevant message and are using good information people will want to share it. ~Megan

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