Category Archives: LinkedIn

Make Your Linkedin Profile Content Stand Out

My Web WritersLinkedin Profile stand out

LinkedIn is more than just your resume posted online. It’s an interactive, dynamic and ever-updating network. While the content from your resume is an excellent starting point for the content you should include in your Linkedin profile, the thought process cannot end there. To make your Linkedin profile effective it must stand out among the rest. It must tell the story of who you are, not just what you do. Here are several key tips to help you create a professional and memorable image for yourself on Linkedin.

Tell a story

Your work experience is part of your life story. Rather than just listing a bunch of job titles, make your profile stand out by sewing together each past experience to tell an interesting story. Your summary is the first thing displayed on your profile and should entice people to want to read more. No matter how scattered your work experience may seem, you can find at least one underlying theme that ties it all together. Maybe each job required leadership or taught you customer service. This becomes the theme that pulls all of your experience under one umbrella. The professionalism of your content and attention to detail are also examples of your work that potential employers or customers will take into account.

Utilize the extra features

Linkedin continues to add features which can be incorporated into your profile to make it really stand out. Highlight your writing work by adding a portfolio feature to your profile. This allows you to upload and share examples of your work and showcase your talent. Do you have a blog? If so, list this blog as a publication so that all new posts are automatically displayed on your profile and publicized in your newsfeed. There are many more features available at the basic account level and even more available if you choose to upgrade your account. Be sure to keep in mind the objective of your profile as this will help determine what features are most applicable.

Network in a meaningful way

If you currently use Linkedin, you may be all too familiar with the mass messages people send that are more like spam than they are networking. Avoid using communication tactics that come across impersonal or cold. Linkedin was created to facilitate a community for networking – utilize this! Networking means a two-way conversation. If you want to get to know a contact better, write a personal message to them asking a specific question as a conversation starter. Then, let them ask for more information about you and your work before you pile it on them. Finally, format the updates you share on your newsfeed to be conversational. For example, ask for opinions on a professional-related topic. Don’t use your newsfeed as a billboard to push people to your business web site or Facebook fan page. Instead build a relationship that inspires them to do this on their own.

Linkedin is a powerful tool for expanding and interacting with your professional network. But in order to use it to its fullest, you must be sure that the image you’re creating is both professional and memorable. ~Stephanie


Other Posts:

12 Steps to Create Your Own Infographic

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Tell a Better Story: Tips and Tricks from Mark Twain

Content for Less, Fat Brain Toys Involves Customers in Content Creation

Social Media Interaction in 2014- What’s your Plan?

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12 Steps to Create Your Own Infographic

My Web Writerseaselly_visual

It seems like there are infographics to cover every topic. There are even infographics about infographics. What if you have information that you want to tell others, but there is no premade infographic that has all your information? It’s time to make your own. Stumped on how to do that?  Follow these 12 steps to create your own.

Infographic Prep Work

1.      Plan it Out. Know what information you want to give to your readers. Keep your message short, simple, relevant, and original.

2.      Be Specific. Give your readers more than superficial details. Go in depth. Be sure you have correct information. Correct and specific details build your credibility.

3.      Balance Information with Graphics. Infographics shouldn’t be too wordy, but they do need words to get your point across.

4.      Grab Attention with a Headline. Your headline brings in readers. Make it snappy!

5.      Keep Attention with Sub-Headlines. Sub-headlines draw your readers’ eyes through your infographic. Give your audience reasons to keep reading.

 6.      Match Your Tone to the Information. You do not want to detract from your message by making light of a serious topic. Humorous information loses appeal if it is presented in a serious tone.

You’re half way there!  Once you have the information portion of your infographic lined up, it’s time to focus on the graphics.

Designing Your Infographic

1.    Find a Template. There are many websites that offer free templates that you can use, but most of them require you to register with them.  The three largest sites are infogr.am, piktochart, and visual.ly.  There are also templates that work with Microsoft PowerPoint from this blog post. No matter where you get it from use a design that catches the eye.

2.    Choose Your Colors. Use color wisely. Too many colors look chaotic, but too few look boring.

3.    Choose Your Fonts. This is not the time to use every font you can. Focus on readability and restrict yourself to only a few font choices.

4.    Create Your Graphs. Just like with the sources for templates, there are many websites that create graphs for you. Microsoft Excel is also another source for graphs if your information is already in a spreadsheet.

5.    Create Space. As you are putting all the pieces together remind yourself, infographics that share too much information look messy. Allow some open space around your graphics for a more readable finished product.

6.   Put it Out There. After you create infographics, they won’t go viral overnight. You’ll have to work to get them noticed. Share them on Facebook, Pinterest, Google Plus, and LinkedIn.

It may take a few tries to create the perfect graphic. If you have a relevant message and are using good information people will want to share it. ~Megan

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Filed under Content, Facebook, Google Plus, Infographics & Memes, Instagram, LinkedIn, Pictures, Pinterest, Social Media, Tumblr

Tricks to Using LinkedIn and Quora to Research Topics and Articles

By My Web Writers582041_computer_1

LinkedIn and Quora can be used for much more than meets the eye. Most think of LinkedIn as a professional website for job hunting, and some see Quora as a question-and-answer site with no more credibility than Wikipedia. If you know a few tricks, however, both can be excellent resources for researching topics and articles. Whether you’re a content writer or researching for a school assignment, turning to these sites can provide some great information, or at least point you in the right direction for other outstanding sources.

LinkedIn

LinkedIn is no doubt a great source for networking and showcasing your list of job skills for potential employers, but it can also be used to research topics and articles. LinkedIn Today is the perfect spot to see what other professionals are sharing. Like the “How to use LinkedIn Today” video says, “There’s too much information out there, and not enough time in the day.”

LinkedIn Today gives you information from industry professionals and experts who have knowledge to share about specific topics. Not only can you search for a specific topic on LinkedIn Today, but can then filter down the results even further based on time posted, industry, or even company.

You can also set up your LinkedIn Today posts to show up on your LinkedIn homepage. You can select specific topics or even people to follow. The articles will be catered to your specifications!

Join a LinkedIn Group and read what others are asking or sharing.  Some of the best, blog post topics can be formed just by looking at forum questions.

Quora

“Anyone can ask, answer, or edit questions on Quora,” is the welcome you get once you’ve logged in to your Quora page.  Get answers from real people from all over the world. The answers might come from doctors, lawyers, writers, etc.

Quora has some great tips on getting started and how to decide which information makes for a good answer. For example, a good answer will often include a link to a research article or website that will provide more detailed information. The best answers are voted to the top of the often long list of answers.

If you can’t find a question that’s already been asked about your topic, ask the question yourself! You’ve got a world of people out there waiting to answer, so why not ask? The answers could open up a world of information you had no idea was out there and can be quoted in your blog post.

While LinkedIn and Quora shouldn’t be your only means of researching, the information found can certainly point you in the right direction. LinkedIn and Quora can offer analysis from industry experts and professionals that you might not otherwise find. ~Natalie

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Filed under LinkedIn, Quora, Research Tips, Revising & Proofreading, Social Media, The Writing Process

How Can I Better Manage My Company’s Social Media Accounts?

by My Web Writers
Manage Social Media

For many of us, managing our own social media accounts is enough to keep us busier than we’d like. But when you’re given the responsibility of also managing your company’s social media accounts, this task should be given a fairly different approach and a lot more consideration. There’s no doubt that social media holds the power to become a business’s first impression for many of its customers. Because of this, a professional and well thought out social media management plan is critical for any company. Here are a few tips to get you on the right track of tackling this important marketing component:

Create an editorial calendar.

An editorial calendar allows you layout all of your planned social media posts for the coming month. For a company structure where such posts need to be pre-approved by the owner, this is an essential tool. To create an editorial calendar, there are several templates you can find online, or you can simple create a calendar in a Word Doc and format it to fit your needs. All it needs to include is what you’re planning to post and for what accounts. Include the links to any videos or web pages to make for an easy copy and paste action when you do go to post. Finally, an editorial calendar is just as beneficial to you as it is to a company owner. You will be able to easily see how often you’re planning to post and if there are any holes you need to fill. While the calendar may take several hours to initially create, it will make the rest of the month’s social media posting nearly effortless.

Automate your regular updates.

In speaking of making social media posting effortless, what’s less effort than when something is automated? Web sites like HootSuite.com and TweetDeck.com both offer automated social media posting for little to no cost. Once you create your editorial calendar, you can easily plug in the posts and schedule them in advance so that the rest of the month your regular updates are firing off exactly when they should regardless of how hectic your schedule gets. Note: it’s great to use automation for the pre-written tweets and updates, but social media is meant to be live and in the moment. Don’t tune out from all the news and announcements that may crop up unexpectedly that should be shared on social media. Be sure to get these out ASAP the “old fashioned” way—manually!

Make it a group effort.

While one person in a company may be designated as the social media manager, it’s important to remember that social media is meant to be social after all! Make this task a group effort by allowing everyone to offer input on what should be promoted or emphasized on social media. Many of your co-workers might have great suggestions for a contest to run or a question to ask to spark discussion. This input will also help fill up your editorial calendar with fresh ideas without you wracking your brain each month.

Do less, but do it better.

Just as in so many other aspects of life, you simply don’t need to do it all! There are countless social media platforms available to you, but that doesn’t mean you need to use every single one. Your time is not best spent managing 15+ social media accounts at a mediocre level. Instead, focus on your top performing 3-5 social media accounts (the ones with the largest audience and most interaction) and spend your time making these exceptional. For many businesses, these will include Twitter and Facebook to start. From there, you may also find YouTube, Digg or Google+ to be beneficial. Depending on your business and the product or service that you’re selling, your social media focus might be different from other businesses—and that’s OK!

Not only should every social media platform be handled differently, so should every social media account—business or personal. Following these tips, you’ll be able to create a professional image for your company that is both effective and well thought out.  ~Stephanie

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Filed under Business Strategy, Content Marketing, Facebook, Google Plus, Instagram, LinkedIn, Marketing, Pinterest, Social Media, Social Media contests, Tumblr, Twitter, YouTube