“Tumblr lets you effortlessly share anything,” according to its website. So what makes Tumblr different from other social media? It’s a combination of Facebook, Twitter and WordPress, and Tumblr can benefit your business.
Founded in 2007, Tumblr was created to “post text, photos, quotes, links, music and videos from your browser, phone, desktop, email or wherever you happen to be.” It takes things a step further because you can customize anything you post – from “colors to your theme’s HTML.” Tumblr also claims to be “the easiest way to blog.”
Getting started on Tumblr is easy, and it’s fairly simple to maintain, especially when compared to a blogging site like WordPress or BlogSpot. While there’s space for text and it’s considered a “blogging site”, it is still an image-driven social media site. You can make your page as simple or as fancy as you like.
As you will see from the examples below, each Tumblr page is different. Bloggers on Tumblr aren’t tied down to one layout. Tumblr gives you more freedom to be creative than other sites like Facebook or Pinterest.
Here are a few successful Tumblr pages that seem to have it right:
Women’s fashion brand Ann Taylor has a simple, yet visually appealing Tumblr site. From the homepage alone there are more than a handful of options of directions to take when browsing through their blog. They make sure it isn’t all about fashion, but also sharing what people at the business have been up to. At the top, center of the screen are pictures from a dinner party they attended, and below that is a photo of a non-model wearing their brand who apparently won some sort of contest. They tastefully highlight their brand without over-selling it.
The Travel Channel keeps their Tumblr home page short and sweet with very little text. They link to their other social media accounts. The Travel Channel also knows the importance of connecting with its viewers. There is a section on their page called, “Posts We Like.” Imagine posting one of your travel photos and having it “liked” by the Travel Channel! They interact with viewers and take time to see what others have posted.
Bijan states this is his “personal blog,” but he actually uses it professionally, too. You can see in his “About” section that he lists where he works (with a link). He also links his blog to his professional information on LinkedIn. His blog gives him an avenue to share his personal thoughts and musings on a variety of topics, whether they are related to his business as a partner or not. His blog can entice potential customers or help his current ones feel more connected to him.