Tag Archives: Twitter tips

Tweet for ReTweets- Twitter Tips

by My Web Writers

Note:  Sara, a former military analyst, is our intern this semester at My Web Writers.  She’s working on posts for this blog, while handling our Facebook, Twitter, G+, Pinterest, and Tumblr interactions.  If you’re looking for a social media manager, you’ll have to fight me for her in May.  The following post is Sara’s first for My Web Writers.   ~Jean

Twitter is similar to a 140 character or less Op-Ed. You want what you write to be interesting as well as timely. You also want to engage your followers, and you don’t necessarily achieve that level of engagement by screaming out at passers-by, “Listen to me!” You certainly don’t want to be that figurative person on the corner up on a soapbox, yelling frantically about the end times, in the Twitter-sphere.

Luckily, the resources out there for writing successfully on Twitter go beyond Strunk and White and into real empirical data and analytics.

1. First and foremost, be sure to write within your genre. This is also called “finding your voice,” as well as utilizing successful branding techniques. Michael Brenner, with Forbes, writes that it’s “important to define your goals for being on Twitter and then to find your voice in support of that.” Trying to write about anything and everything will find you with followers who are simply spammers, because the actual accounts will select “unfollow” once they start seeing your content go all over the place.

2. Write on the weekends. Buddy Media reports that Twitter engagements rates are up by 17% on Saturday and Sunday, yet only 19% of brands publish on the weekends.

3. Tweet timely: The same report from Buddy Media found that tweets between 8am and 7pm received 30% higher engagement rates than those posted “after hours.” Conversely, Facebook posts published in those “non-busy” hours got 17% more engagement.

4. There is a “sweet tweet” spot, as far as numbers of Tweets go. Keep your tweeting to an average of 4 posts per day for optimum levels of engagement.

5. Those four tweets? Keep them less than 100 characters if you’re interested in retweets, and between 100 and 120 if you’re interested in clicks, or upping your CTR. The logic behind this makes sense: When Twitter users want to retweet things, they often want to be able to include their own reaction, insight, or opinion. If you take up all 140 allowable characters with your content, this prohibits potential retweeters from contributing to the conversation when they retweet, and this discourages them from retweeting.  Short tweets also received an increase of 17% in engagement rate.

6. Be sure to put links in your tweets if you would like them to become retweets. Tweets with links get a retweet rate that is 86% higher than those Tweets without links.

7. What you say and how you say it (politeness!) matters, too: If you ask your followers to “RT”, the average engagement rate is 12X higher.  Furthermore, the engagement rate is 23 times more if you actually spell out the word “retweet,” in your post.
For a great visual, check out this great infographic from Fuseworks on how to Maximize Your Tweets.

8. Finally, don’t be afraid to sound intelligent. While it is easy to give in to the temptation to speak to a “global” audience and inadvertently (or quite purposely) “dumb down” your tweets, you should really avoid this. Research done by Dan Zarrella demonstrates the following points:

9. Novelty is important in retweets. What that means is, most retweets don’t contain average, ordinary, everyday language and facts. Remember, retweets are more complex than ordinary tweets.

10. Give your followers news (this ties to novelty). Make sure you include links. Normal tweets, that are not retweeted, have an occurrence of 18.96% links. Retweets, however, have an occurrence of 56.6% links.

Ultimately, though, whether you are writing for Twitter or writing your own blog, novel, short story, or even a product description, there are no set of rules, tips, advice, etcetera, that is going to take the place of simple editing and proofreading. Type out your tweet and then read it again, be sure you don’t have any comma splices or have used the wrong “you’re,” or “your.” Be sure that you need every word you use, and while timeliness is important in the Twitter-sphere, so is your brand’s reputation. ~Sara

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Filed under Social Media, Twitter

Twitter’s Place in Your Business Strategy

by My Web Writers

Social networking has emerged as a hot, new tool in building a business’ brand in the commercial world. Twitter holds a unique place in the arena of social networking for several reasons. It is real-time, conversational, widespread, concise, and easily accessible in the office, on–the-go, or at home. From a business perspective, its current click-through rate of 19.04 makes it even more desirable. For these reasons, Twitter should play an important role in any marketing or image-building strategy.

However, adding Twitter requires more than just opening an account and inundating the Twitter world with tweets promoting products or advertising the brand name. Such an approach would be like saying that you want to take a trip and then just getting in the car and driving with no consideration as to the ultimate destination, the route, or the terrain. The following tips and questions will help you benefit more fully from Twitter.

  • Clearly define Twitter’s ultimate role and audience. Is it to promote sales? Is it to create a reputable image? Is it to find potential partners? Is it to target a certain audience or geographical area? What is my target profile? How will it support my other tools such as blogs or my website?
  • Lay out the pathway. Where will I start? With whom will I create links? How will I orchestrate an accumulation of individual posts to meet my overall objective? With whom will I begin the dialogue? At what point will I shift from creating relationships to introducing products or soliciting partnerships? What are the milestones that I will use to measure the success of Twitter? When will I evaluate?
  • Listen to and look for the buzz. Have I built relationships? What are others saying to me? What is being said about me? Am I welcoming in new followers? How do I fit into what the buzz is on Twitter? Am I aware of what the buzz is?

Twitter offers some serious advantages but also requires a lot of thought and constant attention. Remember the adage – if it’s worth doing then it’s worth doing right. Twitter is unquestionably worth doing. Fifty-nine percent of the Fortune 500 companies have a corporate Twitter account. Twitter usage doesn’t have to be left to only the Fortune 500 companies. The implementation of Twitter into your business’ overall strategy is just one of the many content services that My Web Writers provides. What is your Twitter business strategy?

~Marni

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Filed under Business Strategy