Category Archives: Adwords

Adwords, Facebook, and Twitter Advertising Tips for Small Businesses

Online advertising is an infinitely growing area of expertise that can seem downright daunting to the average business owner. How much money do you need to spend? What platform will help you reach your target audience? How can you do better than your competitors?Adwords, Facebook, and Twitter...

These are all important questions! While they cannot be simply answered in a sentence or two, we can provide you with a starting point for better understanding the best practices of advertising through Adwords, Facebook and Twitter. Take a look!

Adwords

Adwords is Google’s online advertising program and a smart place to start if you’re just jumping into online advertising. Luckily, Google provides a depth of information to help you understand what they offer and how to get started. First, explore their different campaigns and identify which one is right for meeting your goals. Google will then walk you through setting a budget, formatting your campaign and choosing your keywords and placement.

If you’re ready to get a bit more advanced with your Adwords campaign, here are five strategies and money-making tips worth trying. One of the hottest features, and one you’ve likely experienced personally, is Google’s product-specific remarketing. You can advertise the exact product a customer was viewing on your site, allowing you to hit a hot lead and close the sale.

Facebook

Shifting the gears toward social media advertising, it’s only fitting to begin this conversation with a highlight of Facebook advertising opportunities for small businesses. Facebook is one of the largest and best ways small businesses can reach their target audience, build “likes” and push people to their website through social media. But you can also waste a lot of money, too, if you don’t know the basics.

Much like Google Adwords, Facebook has made it simple and straightforward to learn about their advertising options and get started creating an ad. But, also like Adwords, not all campaigns are created equal. You want to create several different versions of an ad (varying photos and test) and test it out before fully committing to your final version. You can track the clicks and then choose the best performing ad to run with.

Instead of creating traditional ads, you can also pay a little bit to boost a post. For example, if you are announcing a new product or promotion via a post on your business’s Facebook page, you can pay to boost this post and several thousand more users for an investment of only a few dollars. But be sure to share a link or call to action to encourage people to visit your website or make a purchase based upon your post!

Twitter

Last but not least, let’s talk Twitter advertising. Start by logging in and exploring your own advertising dashboard. You can see recent and popular tweets with the opportunity to promote them, similar to Facebook. A new addition to Twitter is their conversational ads which aim to make it easier for users to share and promote your brand with the simple click of a call to action button. For small businesses, this may be a good option for you if you want your customers to easily share your products or links to your content. The addition of hashtags makes this an even more powerful advertising tool.

Most importantly, keep in mind that you can dump a ton of money into Twitter (or any type of online) advertising without achieving meaningful results unless you are strategic with the content in your ads. Carefully think through your promotions and include calls to action. You’re paying for people to see your campaign, now what do you want them to do with the information? Be sure you have an answer to this question before you spend any money on Adwords, Facebook or Twitter!

Do you currently use Adwords, Facebook or Twitter to advertise your business or brand? Share what you’ve learned or ask a question by commenting below!

~Stephanie

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Filed under Adwords, Facebook, Social Media, Twitter

Pay Per Click, Impressions, Display, or Text- Choose the Right Adwords Options for Your Business

Google Adwords is a powerful and robust internet marketing tool, but only if you know how to use it. Countless options and advancements continue to roll out, making it challenging to stay on top of the latest trends and to really know all the options that are available to you.

For businesses, there are four basic types of campaigns you can run through Adwords that will help you reach your target audience. Here’s an essential overview of how each of these options work to help you decide which one will give you the biggest bang for your buck!Pay Per Click...

Pay Per Click (PPC)

Pay Per Click online marketing campaigns (PPC) are pretty much what they sound like. Search engines (like Google) allow you to buy listings that appear in their search results when people search for terms that are relevant or related to what you’re trying to advertise. These listings appear along with the organic, non-paid search results and are denoted with a small “AD” symbol.

PPC campaigns are great because you bid as much as you want to pay and only pay when you receive a click. However, if you’re competing for very popular search terms, another business can easily outbid your budget which will decrease the amount of times your ad appears in search results, thus decreasing the amount of clicks you receive back to your website.

PPC campaigns are a good starting point for businesses just beginning to explore internet advertising. Google allows you to start, pause and stop campaigns at any time, change your keywords and adjust the run-time and your audience as often as you wish.

Impressions (CPM)

Through Google Adwords, you can run a Cost Per Thousand Impressions (CPM) campaign in which you pay for the number of times your ad is shown; however, there is no guarantee that users will click on or engage with your ad.

CPM works through a bidding process similar to PPC. You tell Google how much you’re willing to pay per thousand impressions. This type of campaign is best suited for businesses who are focused on brand awareness, not so much a direct call to action.

Display

The Google Display Network includes all types of ads (text, image, interactive and video) and places these ads on websites that are relevant to what you’re trying to sell. The main benefit is that you’re reaching an audience that is going to be most interested in your service or product.

Display ads go beyond search engines and allow your message to be placed on countless websites where you can reach your target audience even if they’re not specifically searching for your type of business. This type of advertising is ideal for new and non-standard businesses that users may not know to search for. Display ads help you find and get in front of potential customers without them having to first find you.

Text

Lastly, a text ad is the standard type of AdWords ad. Typically, this includes a link to your website and a 2-line description of your product or service. The title of your ad is also clickable to further drive traffic. These ads can appear on Google search results pages and across the Google Network, often with a label that denotes this text as an advertisement.

Text ads must be brief and attention-grabbing. As the name implies, you only have text to draw in your audience and entice them to click on your link. This type of Adwords advertising is best for businesses who have a clear and direct call to action and are not as concerned with building brand recognition.

Try Google Adwords to promote your brand or business. You can go it alone with Google’s help or hire a company to manage your Adwords campaigns for you.

~Stephanie

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Filed under Adwords, PPC, Search Engine Marketing