Category Archives: E-Tail Category Content

Twenty-five Effective, Call-to-Action Phrases for E-commerce Content

by My Web Writerscall to action

“Click here!” “Buy today!” “Limited time only!” We’ve seen them all, and ignored most of them. Not all e-commerce call-to-action phrases are creative. Most of them are incredibly cliché and really don’t motivate the reader to do much of anything.

You want to be different. You want to stand out. In order to do this put on your thinking cap and let your creative juices flow. Don’t use the same words that everyone else uses. Turn to a thesaurus if you need to and make sure you’re thinking outside the box.

Try these 25 effective, call-to-action phrases in your ecommerce content:

  1. Just hit Reply and we’ll email you the details.
  2. Entice him with x, y, and z.
  3. Impress when you dress in x, y, and z.
  4. Think (insert topic here).
  5. Get the 411.
  6. Come hang with us.
  7. Write!
  8. Tell us you want it.
  9. Put it in my closet.
  10. Use it ASAP.
  11. Make my friends jealous.
  12. Explore the product.
  13. Book a table.
  14. Take a chance today.
  15. Achieve more now.
  16. Build my collection.
  17. Learn how to profit.
  18. Improve my life.
  19. Make me (look, smell, dress, etc.) better.
  20. Check it out.
  21. Some of our customer favorites are x, y, and z.
  22. Try popular styles like x, y, and z.
  23. Our top sellers, such as X and Y, receive outstanding reviews.
  24. Shop for other items like x including y and z.
  25. Our most linked to products are x, y, and z.

Remember that calls to action aren’t only about the words. Experiment with fonts, size, and placement on the page.  Feel free to be creative while enticing shoppers to buy more!

~Natalie

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Filed under Content Marketing, E-Tail Category Content, Merchandising, Product Descriptions, Words Which Sell

Quotes from 10 Writers about Web Writing

by My Web Writers

There are many quotes out there about writing. Great words spoken or written by Ernest Hemingway, Virginia Woolf, Mark Twain and more are all over plaques and posters, but the art of web writing is young.  Still, some of the pros have made impactful statements about the world of web writing.

Quotes from 10 Writers about Web Writing:

“Good writing doesn’t just happen—at least not very often. Good writing is planned.” John B. Karls and Ronald Szymansky The Writer’s Handbook, 2nd Edition

“Having the right content in place, keeping it up-to-date, and removing content that is no longer relevant or timely ensures that the user community will find what they need.” JoAnn T. Hackos Content Management for Dynamic Web Delivery

“Good web text has a lot in common with good print text. It’s plain, concise, concrete and ‘transparent’: even on a personal site the text shouldn’t draw attention to itself, only to its subject.” Crawford Kilian Writing for the Web

“Together, we see the need for an overarching content strategy that coordinates written, video, and visual content pieces with social media that fully engage audiences and add to the knowledge graph.” Christina Zila Director of Communications, Textbroker

“The Web is like the Trojan Horse of information overload. It promised information nirvana and delivered overload hell.” Gerry McGovern and Rob Norton Content Critical

“As a rule of thumb, content should account for at least half of a page’s design, and preferably closer to 80 percent.” Jakob Nielsen, Designing Web Usability

“The more you know about your visitors, the better you can write for them.” Johnathon and Lisa Price Hot Text: Web Writing that Works

“If you’ve started a blog, and have it linked on your homepage, and you haven’t updated it for a few months, there’s a simple solution: take it down. You wouldn’t leave a half-finished display in your shop: why do it online?”  Jack Adams, copywriter

“Participating in the industry is not only a great way to network and build your personal brand, but it also exposes you to new ideas. Collaborate with industry peers on side projects. Attend conferences and meet-ups. Write and comment on articles. Do whatever you can to make a name for yourself and soak up as much knowledge as possible.” Adria Saracino, Head of Outreach, Distilled

“Get rid of half the words on each page, then get rid of half of what’s left.” Steve Krug, Don’t Make Me Think

~Natalie

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Filed under Blog Writing Tips, Content, E-Tail Category Content, Mobile, Product Descriptions, The Writing Process

Guidelines for Writing E-Tail Category Content

by My Web Writers

Photo Courtesy of Geek Philosopher

As shoppers flock to stores for the holidays with their mobile phones, to buy everything from personal care products to electronics to even vehicles, consider the status of your product descriptions and category content.  When you update your e-stores, follow these guidelines for writing e-tail content.:

Inform Customers About the Details

Your first and greatest responsibility should be to inform readers about the e-tailer’s products. Take the time to read about the product you’ll be writing about. If possible, review it in person. Consider it as a potential customer would: what would you like to know? What stands out about the product? What is it made of? Where is it made?

Anticipate questions that customers would want answered, and then answer them. After you’ve written your content, read it aloud to someone. Ask her whether she feels your description adequately described the product. Is anything unclear? If so, address those issues.

Entertain

Your main goal in writing e-tail category content is to inform. But, you’ll also want to entertain. Let’s face it, most customers are more drawn to clever copy than to a dry recitation of facts. What is unique about the product? What is relevant about it today? Pull in those details and come up with a funny or intriguing “hook” that will make customers want to read further to learn more.  Category pages draw readers into the sales funnel of product level pages.  A sense of humor or smile that offers intriguing product uses or customer testimonials can build credibility and time on site.

Create Urgency

E-tailers are in business to sell. It’s great if your copy draws customers to the site, but the ultimate goal is for those customers to make a purchase. You can encourage purchases by writing content that creates a sense of urgency. You might mention multiple ways customers could use a product. You could mention that the product’s sale price is only valid for a limited time. Suggest that customers stock up by buying several of clearance items while they’re still available.

SEO Matters

Even if your writing is informative, entertaining, and creates a sense of urgency, you won’t reach many potential customers if you don’t employ good search engine optimization (SEO) principals.

There are many sites giving good information on how to optimize your content. But some basic ideas involve filling your copy with key words and phrases that potential customers would search for. In your content, link to other pages on the e-tailer’s site. Use popular keywords in your content’s titles and subtitles.

 Research

What if you utilize all these ideas, but your competition is still ranking higher than you in search engines or in sales? Research them! Look around their sites and take notes on what they do that seems to be effective. Try making a change or two on your own site and give it a few weeks to see whether those changes made a difference in traffic or sales. Then, try more ideas. Constantly be aware of what your competitors are doing, and use those ideas that will work for your site.

It’s not an easy environment to do business in. But by following a few basic rules, your e-tail company can achieve success.

~Susan

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Filed under Content, Descriptive Writing, E-Tail Category Content, Product Descriptions, Research Tips

Five Ways to Prepare Your E-Store for the Holidays

Shindigz.com is an example of an e-tailer that grooms its e-stores for the holidays.

by My Web Writers

Prepare your e-store for the holidays.   Delight and encourage shoppers, while providing unique opportunities to increase your potential customers. It goes without saying that if your site is a landing destination, your customers are going to shop more and spread the word about it on Facebook, Twitter, Google+ and other social networking media.

There’s no time like the holidays to make subtle, effective improvements to your e-store, all in the name of getting ready for the upcoming festivities.

Put up some decorations

It doesn’t take much these days to change a heading or personalize a background. If you don’t want to use your own pictures, search for public domain and free licensing ones to create an atmosphere of holiday cheer on your site. Include a few holiday specific articles, highlighting your best products with previous customer testimonials.

Make your e-store very user friendly

Keep your site stress free for your customers, providing easy access to product, ordering and shipping information. Update return policies and include all information pertaining to receiving items as gifts too. While you’re doing this, it’s undoubtedly a good idea to make sure your return policy is consumer friendly, as well.

Other important user friendly features on your e-store include navigation. Make products on your site easy to find and access. Product descriptions should be thorough and readily available, upon landing on each product page.  Refresh your product and category descriptions for SEO.  Eliminate unnecessary clutter. Minimize eyestrain by softening colors, and reducing glaring bling.

Give gifts and goodies to your customers

Free shipping is huge, but so are coupons. Perks are fun to find and receive when shopping. Provide ample opportunities for customers to save money, and receive special promotions and offers with minimal effort. This might include running a 3-Day sale, and posting a special coupon on Facebook for consumers to print. It could also be a “Refer a Friend” opportunity, where linking to your site sends your customer an extraordinary deal for their kindness.

Eliminate shipping worries

Flexibility is vital when it comes to shipping, especially for those last minute shoppers. As an e-store owner, you can make sure you’re able to deliver customer product in a timely manner; you can also extend the shipping time required by the customer. Give those frazzled shoppers a little breathing room, and make it easy to receive items in record time, even if they’ve been ordered a little later than expected.

Serve your customers well

Treat your customers like royalty. Make them feel wanted and special, by providing multiple ways to contact you. Set up a live chat or forum for their immediate questions and concerns. Make “Contact Information” easy to find and easier to use. Respond graciously and as soon as possible when you are contacted by a customer.

Preparing your E-store for the holidays is an opportunity to make your site stand out among the crowd. Take advantage of this opportunity, so you can drive traffic and increase sales opportunity well into 2013!

~MJ

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Filed under Business Strategy, Customer Profile, E-Tail Category Content, Email Campaigns, Marketing, Merchandising, Product Descriptions, SEO (Search Engine Optimization), Social Media

Nab These Call to Action Verbs

By My Web Writers

Spice Up Your Meta Descriptions

After writing your fiftieth, meta description using the verbs “buy”, “look”, and “find”, you’re probably snoring.  Imagine how customers feel.  If just one of the below “vacation rentals” entries sparkled, it would capture a gold medal for creativity and extra site visits.

Capture Visitors with Enticing Action Verbs

Retailers lose income opportunities when potential customers ignore blah snippets.  Even a lower ranked snippet can capture additional clicks if its meta description and titles are alluring. Bookmark these engaging verbs for use in your web writing efforts.

Absorb Accept Acquire
Amaze Add Ask
Attract Bestow Borrow
Browse Charge Claim
Clean Click Clip
Collide Cook Copy
Create Deliver Design
Determine Discover Disrobe
Download Dream Drive
Earn Embark Empty
Engage Enroll Execute
Extract Fall Fatten
Visit Flirt Follow
Fondle Gallop Gamble
Gather Gobble Grab
Guess Hobble Hop
Hurdle Hurl Hustle
Inquire Jingle Juggle
Jump Learn Lease
Lie Listen Locate
Lose Move Nab
Obtain Park Peek
Polish Print Publish
Punt Push Query
Realize Redeem Refresh
Register Rent Sample
Save Search Seek
Shimmy Skip Slink
Smell Snap Sneak
Speak Steal Stomp
Store Swallow Trample
Uncover Unveil Watch
Wet Whisk Win

Shake up the use of verbs to capture more clicks and entertain your customers!

~Jean

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Filed under Content, Descriptive Writing, E-Tail Category Content, Persuasive Essay, Product Descriptions, Words Which Sell

Merchandising to Writing — Build Better E-Store Category Pages

By My Web Writers

Internet stores are open to anyone who wants to be a business owner, but not everyone knows how to effectively  merchandise products.

Consider these five merchandising tips to create a solid e-store with well-organized products and content.

  • Visit physical locations of retailers.  If you’re able to see and understand a space’s layout, you’ll have a better chance of organizing your e-store in a way that is appealing, informative, and in-sync with the physical space.  Also look at other e-stores.  Researching competitor pricing and product picks will help you to shrewdly build your e-store’s category pages.
  • When you begin the organization process, clarity is essential.  Keep your pages and categories clear and concise, not only for SEO purposes, but also so that site visitors are able to easily find specific items without relying on your site’s search tool.  How far you break down categories depends on the store’s range of products and which keywords you’re trying to capture.  If products are clothing-related, categorize them into men’s, women’s, juniors, toddlers, and babies.  Then, drill down into sub-categories such as tall, plus, petite, girls, boys, 12- 18 mos., 2T, newborn, and so on.
  • Organize each page’s display by size, price, color, or another common filter for your particular customers. Typically, if you organize by price, you’ll want to list products in order from most expensive to least expensive to promote bigger revenue items.  If you choose to organize by color, do so in the order of the rainbow or in the reverse order of the rainbow.  Many stores organize their pages with the best selling items up top, followed by the most expensive items, and then the least expensive, slow-moving items.

  • Replace out of stock items, dead inventory, and seasonal products with fresh products and top sellers.  By all means, move the best selling products to the top of your e-store and offer a deal of the day to move old inventory.  Continually monitor your store to keep it up-to-date.  Invite customers to write product reviews.  Attract new customers through the recommendations of your loyal customers.  Add product suggestions with help from IGoDigital.com.
  • Refresh product and category content on a regular basis for both search engine rankings and the interests of your repeat customers.  If you provide fresh content, customers will come back to read it and they’ll share it with others.  No one wants to read the same, corny phrase or click on out-dated links on their sixth visit to your site.  If writing was never your area of strength or if you lack time, office space, or human resources, outsource category and product content to content providers like My Web Writers.

If you’ve worked in a retail store, your foundation will help you organize an Internet store.  Detailed merchandising can be the difference between e-tail success and failure.

~Holly and Jean

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Filed under Content, E-Tail Category Content, Merchandising, Mobile, Product Descriptions, SEO (Search Engine Optimization)