Embracing lifelong learning ought to be the standard and not the exception. Consider updating your skills by spending an hour before or after work or during lunch in one of hundreds of available free learning modules.
Tag Manager Certification
If you own a website, you’ve undoubtedly placed Google Analytics and other tags in your headers to measure various results. Google Tag Manager eliminates extra lines of code, which increases your website’s speed. Add one container code to your site from Google Tag Manager and then fire everything else you need from Google through Tag Manager. You can create triggers for Google Analytics or Adwords. According to Krista Seiden of Google, over 80,000 people worked on improving their knowledge of Google Tag manager this summer. If you miss the course, there are still free modules on the site to learn at your leisure.
Get certified for Google Adwords. Did you know that CPM is phasing out and vCPM will soon be the standard for impressions? Even if you’ve been working in the space for years, there’s always something new to glean. Start learning the essentials of Adwords marketing and display advertising or refine your skills with more advanced courses. Google’s training modules are easy to manage in corners of available time and the certification exams are free to Google Partners. Microsoft offers its own training for Bing Ads, too.
Google provides this free guide on the basics of SEO. If you’re more of a video person, check out all of the webmaster videos Google offers on YouTube. Don’t expect to be a master of SEO after watching a few videos, but do expect to be better prepared to ask decent questions of the digital markers in your life.
Social Media Marketing Insights
Writing, Business, and Other Free Classes
Even the rules of grammar, punctuation, and formatting change over the years. If you’re used to typing two spaces after every sentence, for example, it’s time to retrain yourself to type just one. How do we know? We read and always strive to keep a pulse on the latest. Peruse this list of 10 free writing courses or jump into the latest Ted talk. Colleges know that the smarter you become, the more you’ll value continued learning. Universities like MIT now offer hundreds of free online course materials. Improve your semantics, management, analytical, and programming skills or something else.
Find an hour in your day and start the journey. You’re never too young, too old, too ignorant, or too smart to learn.