Local SEO is important for neighborhood businesses, but it’s increasingly competitive to score in the top three local results. Having better content than your competition remains key to gaining extra visits. Keep in mind the following seven marketing strategies to improve your local content.
What makes your service or product better? Don’t skim the surface. Provide depth, but don’t ramble. You want to sound like the local expert by providing helpful resources to would-be customers. If you are the local expert, get your fans and customers to talk about their experiences via Facebook, Twitter, and G+.
Appeal to the Eyes
Take extra measures to include photos which look of professional quality on your webpage. If this means hiring out the work, do it. This small investment can bring in a great increase in revenue. The same goes for web design. Your homepage should reflect the quality of your goods or services, all while being aesthetically pleasing. Search engines are moving toward more visual searches, and you don’t want to be left behind because of a shoddy homepage. Plan out your keyword navigation and do include video.
Claim Your Company
Chances are there is already a location listing for your business. You simply need to claim it and verify the information as correct. You should do the same with your Google+ page. Incorrect location information can mean a big hit to your business.
Verify Yelp and City Search
Take the time to examine the correctness of the information on CitySearch and Yelp if they are applicable to your business. The information included on these databases is sometimes incorrect or out-of-date. Do not be overly concerned if you see some negative reviews as you do this. If you know you are offering the finest quality goods and services, the positives will shine through in the form of favorable reviews.
Pinpoint Your Location
One of the simplest practices to increase local content is to include your business address and phone number on each page of content on your webpage. This ensures identification of your location regardless of the current page being viewed. Your goal is to give contact information each precious moment someone is visiting your page. If a potential customer has to take the time to search for this information, they will probably move on.
Team Up With Other Locals
Collaborate with like-minded local business owners with an agreement to recommend their business on your site in exchange for recognition on their site. This sign of goodwill can provide a boost for each party, yielding positive return to your local culture. All this is the recipe for a win-win situation.
In a world of mobile devices, modern customers are on the move. Reliance on mobile devices drives the market for a mobile presence. Make your website mobile-responsive so customers can have a better browsing experience when viewing your website on smart phones or tablets. Be sensitive to the appearance of your content pages on mobile devices. Try to steer clear of using technology such as PDF or Flash, which are less usable on many popular mobile devices.
Finally, brush up on Google’s Pigeon update and then make necessary adjustments to your local profile.