Whether you use the Internet as a vehicle for delivering your business webpage, selling products, or educating, you’re probably always trying to better understand and connect with customers.
There is a ripe market for business growth directly stemming from social networking. A smart strategy is to delve into the psychology of the audience at hand. Let’s take a look at what psychologist, Carl Jung, who founded analytical psychology, would say to better employ your marketing strategy.
Jung developed theories of psychological types, including introversion and extraversion, as well as other sound psychological theories. The current Myers-Briggs Type Indicator Test, or MBTI, has been developed based on Jung’s theory of psychology types. Jung would consider his audience when marketing through social media.
How the Myers-Briggs Test Relates to Social Media Marketing
Using the MBTI test, people are classified as being introverted or extraverted, sensing or intuitive, thinking or feeling, and judging or perceiving. This information can be applied to social media users and platforms. According to recent studies, “more introverted people use Facebook as a way to socialize without the commitment of human interaction.” Extraverts were much more likely to “air dirty laundry” on Facebook. According to CPP, introverts are involved with this form of social media, but are more often found silently observing. Social media users who are classified as intuitive are more likely to use Linked In and Twitter. Extraverts are also more likely to be involved in social media during working hours, while people guided by feelings are more likely to use social media during personal time. Consider this when timing announcements according to your audience. Since two-thirds of online adults are using social media of some sort, it is important for marketers to see this as a window of opportunity to achieve positive results for business growth. In order to achieve the desired results, consider the target audience.
Catching Attention and Getting Interest
Since the natural focus of the extravert is the external world, use the social media platforms which focus on others to cater to this personality type. Instagram and Facebook are great vehicles.
Taking in Information
Those with sensing personality types take in info in a sequential manner, making Twitter the perfect avenue for marketing when targeting this group. The social media platform which will be most effective for the intuitive types is Facebook, where viewers are able to see the big picture, including a link to a web page, where information can be spelled out, as these personality types like to take in the big picture.
While people with thinking personality types like to make decisions by stepping back from the situation and taking an objective view, those with Feeling personality types make decisions by stepping into a situation and take an empathetic view. If you are trying to reach Feeling personality types, appeal to the senses. Use Instagram or other visual Social Media sites with a strong emphasis on the visual in order to gain favor. Stick to more factual, spelled out types of media, such as blogs and podcasts for thinkers.
Responding to the Outside World
Individuals with a judging personality plan ahead, for example, meeting deadlines in a scheduled way, while those who are more perceiving employ a more spontaneous approach to meeting the deadline with a rush of activity. Tweeting as a form of marketing is more effective for the perceiving types of audiences, while blogs and forums are more appealing to the judging types.
What Would Carl Jung Say?
It is important to consider your audience when marketing. Match your targeted persona’s personality type to the medium most often chosen by that personality and then deliver messages in the styles that the personality generally prefers. You’ll soon be on your way to a more successful, social media engagement! ~Tricia