Facebook is a powerful tool that businesses use to connect with other businesses and to build a professional, as well as social relationship. It only takes a few simple steps to get started. Once you’ve created a page for your business you are ready to start connecting with other businesses.
As with any marketing and communications efforts, it’s important to have a strategy for how you interact on Facebook. Included are five ways you can make your business-to-business Facebook interactions meaningful.
- Use Facebook as your page
First, you will need to know how to switch your Facebook account from your personal profile to your business’s. Without this step, you will continue to use Facebook as yourself and liking another business page will be from your personal profile, and not the profile of your business.
In the upper right hand corner of your screen, you will click on the icon that looks like an upside down triangle. This will produce a drop-down menu with the option to use Facebook as any of the pages you have administrator rights to. Select your desired account and you are all set! Remember, that you will need to repeat this step once you wish to return to using Facebook as yourself.
- Go to the business page you wish to like
Now that you are using Facebook as your business, go to the page of another business you wish to like. You can click on the link to their page or search for their name in your search bar. Both methods will continue to use Facebook as your business, so you do not need to repeat the first step.
- Click the “Like” button
Finally and most importantly, to complete the process you will need to click the “Like” button just as you would if you were using Facebook under your personal account. This will connect you to that business in the same way and allow you to start connecting with that business more intimately.
Interacting on Facebook with Other Businesses
Now what…? Okay, so now you know the three step process to liking another business on Facebook, but it’s what you do with this power that really matters! Here are five ways you can make the most of your business-to-business interactions and build your social media relationship.
- Tag other business pages in relevant posts
When using Facebook as your business page, you can tag other businesses in status updates just as you would tag a friend in your own status updates when using Facebook as yourself. Once you have “liked” their page, simply type their name in as part of the post and Facebook will suggest you tag their page. The dynamics of Facebook tagging will create a live link within your post to that other business’s page. Depending upon their privacy settings, it will also make your post appear on their page.
- Write a review
Has your business used the services of another business? Like their Facebook page and leave a review as your business! This is a more powerful marketing tool than leaving a review as yourself because it helps to promote both the name of your business and your relationship with the other business. Also, a well-written review will leave other customers with a good first impression of your business.
- Leave a comment
Once you like another business’s page, it’s important to stay engaged with their everyday content. If there is a question or an update that relates to your business, share in the conversation by leaving a comment. When you are logged into Facebook as your business, you will see a newsfeed (much like your personal one) that will display the content from all the other pages you like. You will also be able to comment as your business.
- Share a photo or link
We are a visual society and one of the best ways to engage people with your content is to share a photo video or a link. This produces content that is more eye-catching compared to a status update containing just text. Now, apply this tactic to your business-to-business relationships on Facebook and share dynamic content on other business’ pages. Make sure it is relevant and useful and include a message that explains why you are sharing it with them. This will help to position you as an authority on a particular subject and demonstrate that you are engaged and thinking about that other business.
- Check-in to that business
Much like writing a review, if your business uses another business’s services, show them just how often you are visiting them by using Facebook as your business to check-in to their location when you are there. Maybe you are taking a client or friend out to lunch; check-in to that restaurant. Maybe you just had a print shop produce marketing materials for you; check-in and share a photo of the finished product. This, along with the other tactics we just discussed, goes a long way to helping to build a genuine and meaningful relationship between your business and other local businesses. ~Stephanie
What other questions do you have about running your business’s Facebook page? Ask us!