As we become a social community that is more and more engaged by visual images, Instagram’s popularity continues to skyrocket. This unique platform has captured the ability to share our most personal moments and interests with a community of followers. It has also taken the use of the hashtag to a whole new level where people can browse by the broadest or most niche categories of photos.
The sheer volume of photos being shared on Instagram during any given second means there is a whole lot of competition for getting your content in front of fellow users’ eyes. However there are some steps you can take to maximize the reach of your post. Let’s take a look at five tips for gaining more likes and interactions for the photos you post to Instagram.
- Take an artistic approach
In order to grab your followers’ attention, you need a photo that stands out! There are a couple of ways you can go about capturing this. First, get creative with the angel of your photo or how you display an item. Think like an artist and find new ways to look at things. Second, make use of the various filters that Instagram offers by choosing one that highlights the best colors and features of the photo. At times, black and white might make an even bigger statement.
- Make it as personal as possible
If you browse Instagram, you will quickly realize that the photos that garner the most interactions are those that share something personal. “Selfies” or photos that people take of themselves, are a huge hit especially on Instagram. Why? People like to see each other and feel more personally connected to someone when they have a close up of their face.
But Selfies aren’t for everyone and luckily there are other options for creating that human element with your photos. Share a photo of your pet or your family. Post a photo of you enjoying something personal like enjoying a dinner out, relaxing on vacation or taking a hike. These snapshots provide a closer look inside your life and who you really are. Your Instagram following will connect with this more than they will with professional headshots.
- Use a creative caption
A picture is worth a thousand words, but sometimes you still have to spell it out in order for your followers to really connect. Posting your photo with a creative caption or content makes it memorable and something worth “liking.” For example, if you post a photo of your cat, that’s cute and you might get a few people to like the photo simply because of their love for furry friends. But if you caption this with something clever that makes followers laugh or say “aww,” you are far more likely to also earn some extra likes for your effort.
- Use appropriate hashtags
Quite possibly the most important tactic for getting more people to see your Instagram photos is to use relevant and popular hashtags. What you post will always be placed in your direct followers’ newsfeed, but in order to reach the broader population of Instagram users who are not your followers, you will need to rely on hashtags. Hashtags will take your photo and place it in the same category as any other photo labeled with this same tag, making it available for public consumption.
Let’s revisit the example of a photo of your cat. Using hashtags like #furryfriend, #ilovemycat and #catsofinstagram will get this photo in front of anyone who is browsing these tags.
- Like other people’s photos
Finally, like any other social media platform, Instagram is all about give and take. You must interact with other people if you wish for them to interact with you. Make an effort to surf the photos in your newsfeed at least twice a day (this should be a pretty enjoyable task). As you do, like and comment on photos that compel you to do so. Be generous with your likes; afterall, what d you have to lose? Also, follow people who are following you if you know them and like their posts. This type of interaction will build your relationship with these contacts and encourage them to reciprocate the support. ~Stephanie
What tactics have you used to up the number of likes you get on your Instagram photos? Share your insights by commenting below!