Heading into the back-to-school and holiday season, most retail stores and companies are going to be brushing up on their visual marketing skills as well as scrubbing down their stores and inventory to ensure the easiest shopping for customers. A clean, well-organized store will make for happy customers that will be likely to return and shop with you in the not-so-hectic seasons. Those customers will also be more likely to inform their friends about the service and great products they found at your store. All that’s left is making sure your store and ready for the quickly-approaching holiday season!
The first (and easiest) step is to go through the inventory and update pages. Make sure pictures, prices, titles, and descriptions are all up-to-date—this is a great chance for you to refresh some older titles and descriptions. Update the language to be more descriptive and catchy so you’re sure to catch the attention of your customers. For example, instead of writing “This product will be of good use in the kitchen,” try something more vibrant and informative: “This handmade dishcloth set is the perfect gift for new homeowners celebrating their first Christmas in the house!” You can subtly suggest a use for the product while gently reminding customers of the upcoming holiday. It’s an easy way of helping your customer make sure they check everyone off their list. You’re also telling them what the product is and how unique it may be. Clear, concise, and upbeat descriptions are what will catch the attention of customers.
Rethink Category Pages
Cleaning up your pages also presents a chance to create product categories to better organize items. Break the products down into categories: Kitchen Wares, Bathroom Essentials, Holiday, and Welcome Baby are a few good ideas—these are types of gifts that cover a multitude of events. A clean, organized store (even if it’s an online store) will entice more people to shop, so always make sure that the best-selling and most popular products are at the top of the page—your customers may enjoy browsing through the products in your online store, but sometimes they’re looking for that one specific thing that they saw had multiple great reviews. If it’s an item that is selling regularly, even if it may not entirely apply to the holiday season, keep it in a prominent place on your page. Everything you do to prepare for the holiday seasons is simply going to result in making your online store much more consumer-friendly.
Talk About Your Store via Networking
This is also a great time to brush up on your networking skills. Whether it’s through a social media channel or by way of a blog, get in contact with other online shop owners! Communicate with them to get new ideas on selling products or visual marketing. Whether the stores are similar or completely different, building a network is a great asset as the stores grow. Social media activity will bring in new customers, too. If your store isn’t involved in social media or blogging, start today! Friends of friends of customers can like, read, or buy just by way of Facebook. Create a Facebook or an Instagram page or a Twitter account for your store and start showing off your products! Use hashtags, post pictures, follow stores and people (try to follow the people who follow you as a way of thanking them) and communicate. Create a blog to write about your products, what consumers could use the products for, and (if they’re handmade) write about the creation of the products. Have a few key words that are used multiple times in each blog entry to pull people in. Add pictures and links to individual products as well as the main page of the store.
Prepare for Holiday Traffic
Prepare for the upcoming holiday season by preparing your online store—give products and product descriptions a quick refresh, organize products into categories, and start using social media to promote products. Get in contact with other online store owners and start getting feedback, learn some new ideas, and apply those ideas to your store. With attention to details, your store will be better organized to finish the year strong!