Ever since the World Wide Web came into existence, the business of creating the best of the best search engine has been never-ending. When someone asks a question they do not know the answer to, a typical response is, “Why don’t you just Google it?” Obviously, Google has elevated its brand to be a proprietary eponym, a product that is so successful, that has come into general use to refer to the its generic class of objects rather than the specific brand type. Google is trusted by millions of Internet users around the globe.
Soon though, there may be some new competition in the world of search engines. Instead of saying, “Google it,” you may hear people saying, “Duck it.” This is because DuckDuckGo is climbing the ranks in the search engine business and only time will tell how far it will get up the usage and acceptance ladder.
With so many search engines available, it seems that everyone has their favorite go-to engine for any information they may be seeking. Aside from Google, some of the other top search engines that the average Internet user knows include Ask.com, Bing, Yahoo, and YouTube (of course, it is owned by Google). Even Twitter and Facebook are used extensively for search. So what would make a user of any of these well-known search engines try out DuckDuckGo? Is there something that makes this newer search engine different? Is there something that clearly sets it apart from Google, Yahoo, Bing, and the others? Quite simply, the answer is, “Yes!”
DuckDuckGo has something known as Zero Click Information that provides you with info that goes above the traditional search results. It’s called Zero Click Information because you get what you are looking for right on the search page without having to click on a link unless you need further information. The information you get with this Zero Click technology includes, but is not limited to, a summary of the topic, images, and direct answers to whatever your questions are.
In addition to the perk of the Zero Click, there is also what is known as semantic topic detection. This technology lets the search engine take your questions and quickly sort through all available links, but only showing the topics it detected in your queries. For example, if you input a vague search item such as “apple,” DuckDuckGo actually inquires which meaning you want. Are you looking for information on fruit? Do you need some stats about the company Apple? This allows your search to be better targeted for the optimal results. And perhaps the biggest reason that DuckDuckGo may beat out other more popular search engines in the near future is that it is much less cluttered than other search engines. They have fewer advertisements and their spam is at the bare minimum. Clutter reduction is one of DuckDuckGo’s top priorities.
So, how is DuckDuckGo quacking along? Numbers don’t lie and when it was first introduced on September 25, 2008, the web traffic went up 50 percent in only eight short days. And if the above reasons aren’t convincing enough to convince you that DuckDuckGo is real competition to the other search engine giants, check this out: DuckDuckGo is not putting out a track on you. That’s right.
It will definitely be interesting to see where this new search kid on the block ends up…at the front of the class or at the back of the bus.