Hiring a web writer may appear to be simple and straightforward, yet many people continue to make critical mistakes that cost their business both time and money. It requires a well thought out process to ensure you receive the best writing talent and results for your business.
Both online and in your local community, there’s a vast network of freelance writers ready for hire. Whether you’ve successfully navigated this process many times or this is your first attempt, there are some key things you need to know. Here are five steps you should take when hiring your web writer.
1. Make sure you’re ready for a writer
Is your business truly ready for professional writing help? There are a couple key points you should consider before hiring a web writer. Foremost, you should have a strategy for your content and be able to communicate this strategy to your writer. If you’re still in the “idea” phase, your project may not yet be ready for professional writing help. Additionally, you must have the bandwidth to manage writers. It will require your input and direction to make the project successful, so be sure you are ready to dedicate time to your web writer. If time is sacred, hire a writing agency to oversee your content project. A dedicated content agency will assist you with all of the necessary details to make the content successful – including hiring and overseeing writers and editors.
2. Define your budget
Before you hire a web writer, you should be fully aware of the scope of the project and your budget to pay for it. There’s a broad range of rates for professional writing making it overwhelming to narrow down the best options. Knowing your budget will help guide you toward the writer that is the best fit for you. It will also allow you to fairly negotiate prices so that both parties are comfortable with the work arrangement.
3. Know where to look
When trying to find quality, freelance writers it can be challenging to even know where to begin. You can look at online networks for professional writers. These allow you to post your project and writers will bid for the work. Sites to find individual writers include Elance, WriterAccess and oDesk. Also, think local. Ask fellow business owners for word of mouth recommendations for writers or agencies they have already worked with or search the directory within your chamber of business. References and recommendations will give you that extra boost of confidence that you’re working with a respected professional. If finding, interviewing, and vetting out writers and editors is a step you’d like to avoid, let a writing agency handle those details for you. Unlike applicant banks, content agencies usually interact with their writers to make sure that the articles you receive meet or exceed industry standards.
4. Keep your expectations in check
Remember that you’re hiring the web writer to create quality content, not to magically triple your sales or to increase your bottom line. While good content can certainly enhance your web presence and marketing efforts, such results should not be expected solely from your web writer. Manage your expectations and place your focus on the scope of the project which you hired the web writer to complete.
5. It takes more than just a great writer
In addition to keeping your expectations in check, be sure to remember that the type of content you receive is also dependent upon how clearly you communicate with your web writer. Be as specific as possible with your needs and provide all the essential information to your writer. Remember, you know your business better than anyone else. For an outsider writer to convey this in their content, they need your insight and expertise. Aim to be a good project manager – just as you would with any other employee – and provide your web writer with the tools they need to succeed.
A web writer can be a valuable asset to your team. Before you hire professional writing help, be sure to consider these five steps to ensure a productive and enjoyable working relationship. ~Stephanie
Share your thoughts! What good or bad experiences have you had with hiring a web writer?
Read More Articles: