It’s that time of year! Get ready to have your inbox and newsfeed filled with holiday promotions of all shapes and sizes. It’s a marketing bandwagon worth jumping on because the holidays are when your customers are most likely to act on impulse and splurge more than the usual. But how do you go about creating a hot holiday buzz that will command attention and motivate action? Here are the top 5 tips to helps get your started!
Make your product or service relevant.
You should carefully select the product or service you’re promoting based on what is relevant to your customers’ wants this time of year. For example, a salon that runs a sale on its summer lipstick line isn’t going to connect with its customers. It may be tempting to promote the product that you want to move or offers you the biggest margins, but this won’t connect with your audience. Instead, pick a promotion that “makes sense” for the holidays. Put together a holiday gift set that is packaged and priced perfectly for a small gift for a loved one. Or offer a special on a service that is most likely to help your customers this time of year. Whatever you choose, first ask yourself, “Is this relevant?”
You should decide on your promotion at least two months in advance of the holidays. This will give you enough time to build excitement with your customer base. Give them a sneak preview on Facebook or allude to the “very special holiday promotion” to come in your next newsletter. Prime your customers to be on the lookout for this exciting deal and then be sure to deliver!
In order to create an effective holiday buzz for your business, your promotion or sale should offer an incentive (or benefit) for your customers to buy now. Set a limit on how long the offer will last. Will it expire on a certain date? Will it close after enough offers are claimed? Creating scarcity will help to create a buzz. It will also make customers prioritize your offer as urgent and motivate them to act now.
Make it more than an afterthought.
The more thought you put into creating a holiday promotion, the more business you’re likely to get out of it. From mid October through the holidays, your core marketing focus should be on positioning yourself to capture holiday business. Sure, these are busy times for everyone, but don’t get distracted or split your marketing efforts by announcing other news to your customers at this time. All of your communications should tie back to your holiday promotion.
Spread the word!
You’ve gone through the effort of creating a promotion, now you must market it across every communication outlet to make it truly effective. The biggest mistake many businesses make is running a promotion, but forgetting to inform their customers. Create articles for content marketing and circulate them via Google Plus, Facebook, or Twitter to segmented audiences. Use your web site, newsletter, press releases, other social media niches, blog, and anything else to spread a consistent message. Create a signature graphic for this deal that you can also place on all of these pages. We are visual people, so the more we see the offer the more likely we are to remember it when it comes time to gift buying.
The holidays are a time to both give and receive – for businesses as well! By giving a great deal and a little extra to your customers, you are more likely to receive their business in return. But simply running a holiday promotion won’t have people lining up at your door, proper placement and marketing is key. Try out these top 5 tips to help create a hot holiday buzz for your business this winter season!