Smarter Content for Mobile Devices

By My Web Writers

What do mobile ecommerce sites need and why?

Plain and simple, if your business doesn’t have a mobile site, you’re losing business. Think about it- do you see people at the store, in waiting rooms, or at the airport on their computers? Sure there are some, but most people are on their phones. This means that if your business doesn’t have a strong mobile site, you’re missing out on profit from mobile users.

It takes more than transferring your website to a mobile site. You’ve got to have smarter content for mobile devices or it won’t even be worth the trouble of having a mobile site. Here are some tips for making smarter content for mobile devices.

Simplicity is Key

Maybe your website is flashy. It has pictures that flash and words that blink. When creating a mobile site, you’ve got to keep things simple. You must keep in mind that the screen your customers are viewing is about the size of a deck of cards, if that big. Don’t overwhelm your site visitors with a lot to look at. Only the basics are necessary. Decide what the most important information is on your website, and include only that on your mobile site. Mobile sites are not the place for “fluff.”

Shopping with a purpose

Most people who turn to a mobile site want a quick experience. It’s like running to the grocery store and leaving the car running out front. You want to get in, get what you want, and leave. Make that easier for your customers to do without crowding your mobile site with unnecessary information. After all, the purpose of your site is to do business, so make it easy to do so.

One way to do this is to use creative call-to-action verbs that will make a shopper want to buy. Choose your words carefully and creatively. Make the shopping experience for your customer quick and fun.

A finger is not a mouse

Someone can easily take a mouse and click on a button when working on their laptop or desktop. On a cell phone screen, not so much. Buttons have to be created in a way that site visitors won’t accidently click on the wrong one, causing a frustrating experience.

Make checkout a breeze

We know there’s a lot you have to cover when a customer is checking out. There are terms and conditions, payment options, coupon codes, and more. Do everything in your power to minimize what’s done at checkout. Consider having a zip code lookup tool that will keep customers from having to type in a city and state. Anything you can do to make checking out simpler, do it.

Speed up your site

If a mobile user visits your site and it doesn’t immediately pop up, they will shop elsewhere. In our “I want it now” society, waiting for a webpage to load is a waste of time. The less content you have on your site, the faster it will load. Remember: only the basics. Shoppers want a fast and easy shopping experience. Make sure they get it when they visit your mobile site.

Ask for feedback

Launch your mobile site and ask for customer feedback. What do they like? What can be improved? Your first version of a mobile site shouldn’t be your last. It might take a few versions for you to figure out exactly what works best for your business. In the end, it will be well worth it! With more and more people using their cell phones for shopping, your mobile site will be a key part of doing business.

Don’t miss out on business you could be getting by having a mobile site. Gone are the days of having one website for multiple platforms. If you’re going to keep up with the mobile ecommerce world, make sure you have a simple, fast, and easy mobile site.  ~Natalie

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Filed under Content, Mobile

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