UPDATE 2015: Google’s Authorship was scrapped by the end of 2013. We believe My Web Writers was a voice that contributed to this end. In an article, Forbes details the finale. Read My 2013 SMX Conversation with Matt Cutts about Google Authorship. About that time, Bing’s subjectship faded into an abyss, as well.
Webmasters are always looking for the next great SEO boost. Google Authorship was launched this past year, so it was only natural that Bing would fire back with its own version, Bing Subjectship. Understanding the two and how they compare can help content writers and other authors and readers decide which they prefer from the world’s two favorite search engines.
Although just a youngster, Google Authorship is proving itself as a successful tool to drive traffic to websites, especially blogs. Look at the Google search to the right for “Google Authorship.” The photos you see are the authors of the articles.
Since Google added Authorship to its articles, the click-through rates are much higher than they were before.
Bing decided to compete with Google via Bing Subjectship. Instead of seeing a picture of who wrote a specific article or blog post, you’ll see a picture of the subject matter. If I wrote a popular blog post on a famous singer, my picture would show up next to the search result in Google, but Bing would show a picture of the famous singer and the picture might not be one I even used in my post. Subjectship appears to be in an experimental stage.
This video further highlights some of the differences between Authorship and Subjectship:
After we contacted Bing for more information about Subjectship, we received the following reply.
It’s me again Docs from Bing Technical Support. We apologize for the delay of our response. We would like to provide you an update from our product group about your inquiry on Bing Subjectship. Allow me to discuss this with you.
Bing Support provides assistance for customers needing help with Bing and the features within Bing. We are unable to provide any additional information regarding Bing Subjectship nor any future plans and releases pertaining to Bing.
Thank you for your inquiry and interest in Bing.
Bing Technical Support
So which do you find more appealing- a photo of who wrote the article or blog post, or a photo of who the post is about?