Within every article that we read, there is an author who has placed a great deal of time, energy and emotion into creating it. These are thoughts that are meant to be shared far and wide, so it’s understandably disappointing when an article only receives a few readers and little to no interaction. But long gone are the days where print publications and hand-to-hand circulation are our only options for gaining readership. We have at our disposal, the Internet, technology and social media to take any article around the globe in mere seconds – if only given the right platform. Here are five key ways to circulate your articles on the web and reach a larger, broader readership:
1. Social Media
Publishing an article on your web site or blog and not sharing it on social media is missing out on one of the lowest hanging fruits for article circulation. Your social media networks are mostly made up of people who know you personally or have a pre-existing interest in what you have to say. This makes for a friendly and interactive audience that will eagerly read your thoughts and likely share them further. Definitely share your article link on Facebook and Twitter, but there are also many other social media platforms that are more specifically suited for article sharing. First, Digg.com allows you to easily submit a link to your article to be shared with their vast network. From here it can be liked and shared by people from all around the world and possibly even featured on their homepage. Next, Linkedin.com is a great platform for sharing intellectual material like articles. In addition to posting it on your personal profile, join Linkedin Groups that relate to the subject of your article and post it on their discussion board. Again, you’ll reach an audience far bigger than your own personal network. Finally, don’t forget to share your article on Google+. Everyone you’re connected with will be able to easily read and share.
2. Article Submission Web Sites
There are endless web sites that allow you to freely submit your own articles for their publication and distribution. Articlebase.com and ArticlesFactory.com are among the top recommended. They are both free and support a heavy readership. Most article submission sites shouldn’t cost you a membership or impose a fee, but they also won’t likely earn you any more either. Be sure to submit only articles that you’re willing to spread all over the world and link back to your personal web site in the “About” section where possible. This will help direct new readership back to you if they’re interested in learning more. If you want more (many more) options, here is a lengthy list of web sites that will accept personal article submissions. Be warned, though. While distribution will increase your viewership, there could be a SEO price to pay. Search engines are looking for quality articles and not spins for the sake of rapid-fire marketing. Receiving links from questionable websites could actually reduce your traffic because of the Penguin update.
If you regularly write articles (on a weekly or monthly basis), consider starting an email newsletter that goes out to all of your contacts. By publishing your articles on your web site or blog, you’re only guaranteed to reach the people who subscribe or choose to visit your sites at this time. You’re missing out on reaching a far broader audience of personal and business contacts who don’t fall into this category. With an email newsletter, you can start by adding all of your email contacts to your distribution list (so long as you give them the opportunity to opt-out). This could get your articles in front of hundreds new readers who may never have stumbled upon them otherwise. It also allows for an easy platform for sharing. ConstantContact.com or MailChimp.com are among the most used and recommended e-newsletter platforms.
4. Guest Blogging
Much like your social media networks, your blog subscribers are made up of people who want to hear what you have to say and are familiar with your writing. To reach an audience broader than this, consider guest blogging for a reputable blog that has an established readership and possibly a different demographic. Starting by contacting the authors of blogs you subscribe to and enjoy reading. Rarely will guest blogging earn you any cash, but if you have the time and energy to write for a web site that’s not your own, the publicity it can bring you is a large return for your investment. If you’re the owner of a blog, be careful not to compromise the quality of your blog by choosing guest bloggers who don’t have a firm grasp on the content. Matt Cutts addresses the benefits and drawbacks to guest posting in this video:
5. Paid Article Circulation Services
If you are very serious about getting your articles in front of the most eyes possible, then a paid service may offer you more emphasized results. Many of the free techniques mentioned above require dedication and patience in exchange for their low price. If you want results almost immediately then consider trying a platform like SubmitYourArticle.com. This service provides article marketing and submits your work to a high volume of web sites for you. Having your articles out on many web sites will increase your exposure, but do note that except for the convenience of not having to submit your own article to over 100 different sites (and create an account and login for each), paid services do not guarantee a certain amount of publicity or site placement.
Whether you have a growing list of articles sitting in your archives, or you’re just getting started on your writing adventure, be sure to use some of these key circulation tips to be sure your ideas are shared with the largest audience possible. You never know how one reader might be inspired by your words! ~Stephanie