Video content bolsters the usability of your website or blog and encourages customers to interact with your content and hopefully your products. This year, make a resolution to include more video content showcasing your company and your services or merchandise. There are plenty of ways you can create fun, innovative video content to draw browsers to your site!
Tutorials are among the most shared and most viewed videos on YouTube. Through tutorials viewers can learn recipes, crafts, sports skills, dance moves, even how to pick a bike lock. The internet has become a classroom, enhancing people’s hobbies and making DIY projects easier. If you have a skill or a product that warrants a demo, create it yourself! For example, if you sell sports equipment, provide demos or sample workouts. Tutorials are also a way to showcase individual talent. Amateurs such as Michelle Phan have launched careers on YouTube. Phan’s makeup tutorials became so popular she was offered a job as a spokeswoman for Lancome and was even featured in Vogue. A well-crafted tutorial on an engaging topic can do wonders for your web traffic.
Your Business Image
Give customers an inside look at your business. Create short videos about fun traditions around the office. For example, Shindigz Party Supplies filmed their annual Turkey Bowling event, letting customers in on the fun. Give clients an idea of what your office and the people who work there are like and post it on the About Us section of your webpage or as a post on your company blog. If customers view your company as real people, not just a logo, they may be more likely to use your products or services.
Feature your customers! Interview customers about your services or how they use your products and showcase their response on your webpage. Filmed customer responses add extra credibility to the reviews you quote on your webpage, as viewers can put a real face to the response.
Hosting a video contest is a fun way to get customers involved in the creation of your video content. Choose a theme or a type of video and create a YouTube channel to display the entries. You can have customers vote on their favorite using the “thumbs up” button or comments or choose the winner yourself. Have entrants create tutorials about how they use your products, mini-documentaries about how your company helped them, or funny videos featuring your products. Find a theme that best showcases your company and let your customers get creative.
Make your video content look like a real documentary. Film a day in the life of your CEO or a behind-the-scenes look at an event, game, or home that uses your products. With a combination of interviews and action footage, a documentary can showcase both customer reaction and your products or services in action. Plus, a documentary adds an edgier, more professional feel to your video.
Not only is video good for your SEO, it also increases the likelihood your site will get bookmarked or shared on social media. My Web Writers video services including video script writing, video production, and video editing options. Check out samples of our work to decide if we can help you do more creative work with video. ~Kasey
Update: Video Was the Hot Topic at IRCE 2014
Several IRCE workshop sessions discussed creating video on a budget. If you’re thinking about adding video to your 2015 plan, read 17 questions you should ask before hiring a video provider.