Search Engine Optimization. If you’re a content writer, those three words make all the difference in what you do. Search results drive your content, make it stand out, and is what makes good content writers fabulous content writers. But how do you learn SEO?
Brick Marketing out of Boston, defines SEO as…
“the process of improving the quality and volume of web traffic to a website by employing a series of proven SEO techniques that help a website achieve a higher ranking with the major search engines when certain keywords and phrases are put in the search field.”
That’s a mouthful, and proof that learning SEO is no simple task that can be understood and applied overnight.
Here are some of the best ways for content writers to learn SEO:
Follow the Right Blogs
SEO is always changing, and blogs can be the best way to stay up-to-date. As with all research, make sure your information is coming from a credible source. Follow the marketing and SEO main stays like Search Engine Land or SEO Moz, but also check out these hidden gems.
Hit the Books
Books haven’t disappeared yet, and they are filled with knowledge even on topics as modern as SEO. One of our favorites is “The Art of SEO.” It’s jam-packed with strategy, concepts and tactics from people who know the business. This is a good book for a beginning content writer and an advanced content writer. It’s hundreds of pages will help you learn the basic in’s and out’s of SEO.
Take a Class or Conference
While signing up for a college course can be time-consuming and expensive, there are other ways to take classes on SEO. Some seminars travel around the country teaching SEO and other content writing skills, and there is a huge variety of classes that can be taken online. Get on the email lists for some popular marketing speakers and businesses, and they may even have free webinars you can attend. Receive training and then take the Inbound Marketing Certification exam after you attend 18 presentations through Hub Spot.
Network, Network, Network
One of the best ways to learn SEO is through people who eat, sleep and breathe it on a daily basis. What you will find is that most professionals in the field are more than happy to lend a helping hand, to answer questions, and to explain what you don’t understand. If someone isn’t helpful, find someone else. The field is growing quickly, and there are many pros out there willing to help you learn.
Never Stop Learning
You learn to ride a bicycle and hopefully never have to be taught again. The world of SEO is not the same. You absolutely have to keep learning about the latest trends and rules of SEO. Stay up on your reading of blogs and articles about content writing and don’t fall behind. What you learn one month may be totally irrelevant the next.
Don’t be afraid of learning SEO. Approach it with a positive attitude and know that it will take your content writing to the next level. Employers will be impressed with your knowledge of SEO if you have a firm grasp on it. Do your research and never stop learning.