Prepare your e-store for the holidays. Delight and encourage shoppers, while providing unique opportunities to increase your potential customers. It goes without saying that if your site is a landing destination, your customers are going to shop more and spread the word about it on Facebook, Twitter, Google+ and other social networking media.
There’s no time like the holidays to make subtle, effective improvements to your e-store, all in the name of getting ready for the upcoming festivities.
Put up some decorations
It doesn’t take much these days to change a heading or personalize a background. If you don’t want to use your own pictures, search for public domain and free licensing ones to create an atmosphere of holiday cheer on your site. Include a few holiday specific articles, highlighting your best products with previous customer testimonials.
Make your e-store very user friendly
Keep your site stress free for your customers, providing easy access to product, ordering and shipping information. Update return policies and include all information pertaining to receiving items as gifts too. While you’re doing this, it’s undoubtedly a good idea to make sure your return policy is consumer friendly, as well.
Other important user friendly features on your e-store include navigation. Make products on your site easy to find and access. Product descriptions should be thorough and readily available, upon landing on each product page. Refresh your product and category descriptions for SEO. Eliminate unnecessary clutter. Minimize eyestrain by softening colors, and reducing glaring bling.
Give gifts and goodies to your customers
Free shipping is huge, but so are coupons. Perks are fun to find and receive when shopping. Provide ample opportunities for customers to save money, and receive special promotions and offers with minimal effort. This might include running a 3-Day sale, and posting a special coupon on Facebook for consumers to print. It could also be a “Refer a Friend” opportunity, where linking to your site sends your customer an extraordinary deal for their kindness.
Eliminate shipping worries
Flexibility is vital when it comes to shipping, especially for those last minute shoppers. As an e-store owner, you can make sure you’re able to deliver customer product in a timely manner; you can also extend the shipping time required by the customer. Give those frazzled shoppers a little breathing room, and make it easy to receive items in record time, even if they’ve been ordered a little later than expected.
Serve your customers well
Treat your customers like royalty. Make them feel wanted and special, by providing multiple ways to contact you. Set up a live chat or forum for their immediate questions and concerns. Make “Contact Information” easy to find and easier to use. Respond graciously and as soon as possible when you are contacted by a customer.
Preparing your E-store for the holidays is an opportunity to make your site stand out among the crowd. Take advantage of this opportunity, so you can drive traffic and increase sales opportunity well into 2013!