In July, the world lost best-selling author Dr. Stephen Covey, whose famous book, “The Seven Habits of Highly Effective People” changed lives across the globe.
Covey’s steps to success are applied to all aspects of business, and marketing is one of them. Content writers and marketers everywhere can take Covey’s advice and apply it to their craft.
“Be proactive” was Covey’s first habit of highly effective people. This is especially important for online marketers. Have a plan in place for how you will deal with negative reviews or threads, if you know of an issue coming up with your business; address your clients ahead of time. It’s always better to be proactive rather than reactive.
Another bit of Covey’s advice was to “begin with the end in mind.” Clearly that’s good advice for any marketer. How else are you to market a product unless you have an end result or goal in mind? Before deciding how you will market something, think of your goals and what you want to accomplish. Have the end in mind.
Covey knew how important it was to prioritize, to know the difference between what was urgent and what was important. As a marketer, this idea can help you plan your day, week, even year. Decide what your priorities are. Is social media your most important and urgent part of your job? Or is it other interactions with customers? Use Covey’s Time Management Matrix to figure out how to prioritize your time.
Another thing Covey knew was the importance of understanding before seeking to be understood. Marketers have to understand their customers and potential customers in order to be successful. If you understand your customer base, then you can seek to be understood and make yourself and your product known. Content writers must understand what readers will be seeking before they can write effective material.
Covey’s seventh and perhaps most important habit was to “sharpen the saw.” In other words, keep learning about your craft. If you’re a marketer, read all you can about marketing, know what’s going on in the industry, know what’s going on in your particular line of business, etc. etc. Marketing, especially online, is changing so quickly. It’s important to stay on top of things and “sharpen the saw” as often as possible.
Covey’s books about success were international best-sellers. His ideas on what it took to be effective in business are studied to this day and will continue for generations. Reading any of Covey’s books will enhance your career as a marketer if you learn how to apply his advice.
Some Covey quotes that marketers can find inspiration from:
“The key is not to prioritize what’s on your schedule, but to schedule your priorities.”
“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.”
“Most of us spend too much time on what is urgent and not enough time on what is important.”