I wasn’t sure what I was getting into. I had a background in Journalism and Education, and for some crazy reason, someone found my resume online and wanted to hire me as a marketing assistant. Little did I know of all the responsibilities my new, marketing position would entail, or that I would love it so much!
If you’re considering a similar career or are about to start one, here’s some advice on what to expect and how to survive as a marketing assistant.
Treat your job like a class.
Before you can properly market a product or service, you have to know a lot about it. You will probably be too busy at work to take the time to do it there. Even though you might be an hourly employee, it will speak volumes of your work ethic if you spend time at home learning about your company and what it offers. It’s imperative that you continuously learn about what your company offers and stay updated on trends in the industry.
If you don’t know already that “content is king,” you have some learning to do. The more you know about what your company offers customers, the better content you can create. Content comes in the form of blog posts, product descriptions, catalogs, flyers, Facebook posts, tweets, and more. Each is a place to use content marketing to draw in current customers and to gain new ones. Your content shouldn’t look like an advertisement. Offer the reader something he or she didn’t know before, and lead them to where your products fit their needs.
Know what people are saying about your company.
Sure people are writing on your Facebook page with compliments and complaints, but what are they saying elsewhere? At least once a week, do a Google search of your company name or products and see what people are saying about them. Be sure to check the message boards of different websites in your industry. That’s a great place to see what your customers are up to and what they are saying about you.
Keep an eye on competitors.
While you don’t want to copy what others are doing, there’s nothing wrong with looking for some creative inspiration. Check up on your competitors on their social media sites, subscribe to their emails, get a copy of their catalog, etc. Take note of what you like and what you don’t like, and use it to drive your own marketing strategies.
This is especially important for social media sites. It’s a tangible way to show whether or not you are creating content that people want to read. I keep a folder of all my goals for social media sites. It was very gratifying to see that all my hard work gained my company 1,000 new Facebook followers in a few short months! Thoughtful records are also good leverage when it comes to performance reviews and asking for a raise.
Have a personality.
You aren’t the head of marketing. You aren’t the president of the company. You are a marketing assistant, but that doesn’t mean you can’t let your personality shine through in your content marketing. When appropriate, show a little about your personality and who you are. Especially on social media sites and in blogging, people don’t want to talk to what seems like a robot and they certainly don’t want canned responses when they ask questions. Interact with your customers as a person, not a company, and they will be much more likely to say good things about your business.
Ask for help.
Since you’re an assistant, there’s someone over you in marketing. If you aren’t sure about something, need assistance or want to share an idea, go to your boss and see how he or she can help. Explain that you want to do the best job possible. Any good boss will appreciate your initiative in wanting to do what’s good for the company.
If there’s too much on your plate, consider outsourcing projects to experts. Outsourced marketing assistants can maintain social media accounts or write press releases, blog posts, or SEO website content.