As a professional, business copywriter, strive to improve yourself. Stay sharp and become an asset to your clients. You’ll find that creating content is especially rewarding if you’re disciplined, focused, and willing to go the extra mile. Consider the following tips to go beyond functional copy writing. Become an effective, Internet retailer.
Connect with others in content, publishing, social media, and marketing. Peers and mentors can offer insights that broaden your knowledge. According to Nicole Williams, a Connection Director at Linkedin, who created an Infographic on Women and Mentoring in the US.:
It may not surprise you, but LinkedIn’s latest study found (in a survey of nearly 1,000 female professionals in the U.S.) that 82 percent of women agree that having a mentor is important. But what will knock your socks off is that considering the competitive employment landscape, and the universal belief that mentorship is a critical component to career success, 19 percent (that’s nearly one out of every five women) have NEVER had a mentor.
Writers’ conferences and workshops hone skills and provide professional insight. Sometimes starting out in niche markets and getting to know small groups is the best way to nurture the writer. If you’re serious about writing, but just starting, consider joining TWV2. Experienced writers like Cec Murphey, who ghost wrote 90 Minutes in Heaven, guide writers through discussions about writer’s block, use of words, and editing. A savvy product writer knows the basics of good writing before he or she moves on to marketing.
Check out the directory of forums to join at Big Boards. You’ll also find valuable insights from writers’ groups on LinkedIn. Some popular groups include:
- Content Marketing Group
- eMarketing Association Network
- Future Social Media
- SEO for the Blogger
- The Blog Zone
- Women Bloggers Professionals
- The Social Media Marketing Group
- B2B Lead Generation and Content Marketing
Listen and learn from other professionals in your industry.
Learn your client’s business and merchandise products or stores.
- Ask which products or stores are important to highlight.
- Ask about the latest sales, specials, and coupons.
- Know the particulars that will matter to customers- product size, weight, colors, sizes, etc ,and address those areas in your content.
- Ask yourself, which stores customers will want to see while they’re visiting and link to those pages.
- IGoDigital offers personalized product suggestions that complement written content. Their software is used by top brands.
- Software from Monetate targets certain customer segments. Write personalized content to each of those segments.
If you ever worked entry-level retail, remember the concept of bringing products forward on the shelf to look more presentable. Maybe you arranged displays or groomed manikins? Your words need to do the same on each web page. If you have access to arranging the products, bring the best sellers to the top and eliminate out-of-stock products or sift them to the bottom. Know product or service benefits and accentuate them.
Don’t just write site content and leave. Utilize social media to further engage your audience.
- Tweet new blog posts or web pages.
- Point the traffic from Google Plus and Facebook to your refreshed content.
- Write parallel content and add it to Pinterest captions.
- Publish a question with a link to your post on LinkedIn.
When walking in exhibition halls, excited sales people often step out from behind their booths to greet perspective customers. Consider social media to be your vehicle for stepping out of Internet stores to greet prospective visitors.
Develop common sense as it relates to your customers and their businesses. Learn taboos or personal preferences. Double-check phrases and links for appropriateness. While your customer may share that his primary audience is men, he may not want you to say that in your content. Out-of-date, misspelled, sexist, or insensitive content can ruin an otherwise decent web page. Ask yourself if your wording will sell more or less of the client’s products or services.
If you’re lucky enough to write content for a living, follow a few common sense business rules to stay in business.
- Honor phone and in-person meeting times.
- Return phone calls and email inquiries. Communicate with promptness and honesty.
- Know your worth. Are you a meticulous writer who delivers A+ content or do you often miss the mark, which requires an editor’s eye?
- Know your competition. How do they justify their costs?
- Be reasonable when negotiating contracts and most businesses will be reasonable in return.
- Don’t commit to a project that you can’t complete. Backing out, after time was invested in you, leaves a bad taste associated with your name.
- Deliver content on time. Businesses run on deadlines. Be one of the many writers who deliver results on time.
- Stay on top of the necessary I-9, insurance, contract, and invoice paperwork.
- Help other writers and give back to the community.
As you etail for your clients, consider scaling your efforts with the help of other writers. Short or long-term projects go faster when several good workers assist. Think big. Join forums, learn how to merchandise with your words, engage customers through social media, and be professional.
Copyright My Web Writers 2012