2012 Buzz Words
Think about the excitement that would run through your mind if you walked into a store and saw one display towards the front that said “Sale!” and another display nearby that said “New!”—you’d probably be inclined to at least look at the products. On the other hand, if you walked into a store to see no signs, no direction, and no one offering to explain promotions, you’d probably turn around and leave. A few other words that have been known to catch the attention of consumers are “Announcing,” “Introducing,” and “Bogo” (Buy one get one).
2012 Marketing Phrases
Not only do buzz words catch the attention of consumers, but key marketing phrases do, also. These phrases can represent new products (“Just arrived” and “Try our new…” are good examples) or can show what items are on sale at that point in time. A few good sale lines are “Stock up and Save” or “Save like crazy,” as well as the most popular “Buy one, get one.”
TOMS shoes is a company that has a great example of a good marketing phrase, though it has become more of a slogan: One for One. Consumers know that TOMS are a One for One company—in their terms, it means that for every shoe they sell, a child in an underdeveloped country receives a pair of shoes. They are also launching an eye wear campaign that follows the same One for One marketing idea. They’ve taken a phrase and made it into more than a marketing campaign—consumers know TOMS shoes because of the One for One campaign (and phrase), and it’s made their sales grow exponentially in the past few years.
Whether you, like TOMS, take a phrase and make it your own or you simply watch the companies and stores around you to get an idea of what marketing phrases and buzz words are hot this year, remember that there are ways other than signs to market to your customers. Do a bit of research, even conduct a small survey of your customers, and determine what words and phrases will benefit your business the most.