The Importance of Generating Blog Traffic

By My Web Writers

Photo courtesy of Photostock / FreeDigitalPhotos.net

The informal atmosphere of blogs lends itself to a nearly limitless opportunity of communication between bloggers and their followers. Generating traffic to blogs, therefore, is one of the most important investments of time a blogger or business can make.  Blog writers receive valuable insights and perspectives about who their audience is and what they hope to gain by following a particular blog. They learn the language of their customers, and can tailor their outreach accordingly.

Generating blog traffic increases business traffic. Because blogs are informal, blog followers are likely to communicate without reservation. They will speak their minds, telling respective bloggers what and why they do and don’t like certain things. They will chime in and offer their two cents, when other comments have inspired them and conjured up thoughts and emotions. This type of communication has the potential to remedy negative situations before they get out of control, and boost positive situations by making the most of them for everyone concerned.

Exposure is another reason why it is important to generate blog traffic. The more traffic you have, the more likely you will rank well with search engines, thereby being a site of choice when consumers conduct random Internet searches for things they need and want. If your blog is considered valuable and informative, you’ll likely benefit from backlinks by those deeming you an expert in your field. Credibility is an extremely important quality to represent to consumers and blog followers, and the more exposure you receive, the more likely you will be perceived as being a credible source to turn to.

Businesses depend on strong communities to support them. Blogs should be used as a strategy to increase networking and uphold community ties. Working with other bloggers, giving kudos to their success and expertise, while thanking them for reciprocating the favor, is an enormous attribute of effective blogging. Reputable bloggers recognize the need to expand their circles and work together to generate traffic. With so many blogs on the web, it is important to build relationships with other bloggers within and outside of one’s own field. In doing so, traffic multiplies and healthy competition provides the platform for the laws of supply and demand.

One of the easiest ways to generate blog traffic is to publish blog posts frequently. This is not to imply that bloggers should post for the sake of posting, but rather to insist that dedicated bloggers provide valuable information, thoughtful queries and relevant news regarding the overall topic of their blog to their followers. Scheduling daily or weekly posts makes it easy for followers to form positive habits geared toward the blogs they frequent. This is one way to generate blog traffic, which will likely increase loyalty among followers. Loyalty should never be underestimated, as it has the potential to become the basis of very large grassroots movements, especially when loyal consumers can’t stop talking about you and your blog.

~MJ

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