In the ever-expanding world of social media, Facebook is one of the most popular social networking sites available to the public. Because of the popularity of Facebook, it is becoming more and more common for businesses to create and maintain Facebook pages. Not only is a Facebook page a great way to connect with your customers, it’s also a great way to bring in new customers.
If you have a Facebook page, you probably already know most of the little quirks of the social site. If you don’t know the specifics, here’s a quick explanation: Not only are you able to see the comments your friends make on certain status updates, you can also look at various pages that your friends “like.” Also, if more than one of your friends (sometimes even just one friend) “like” or “become a fan of” a certain page, Facebook will prompt you to “like” that page.
From a business standpoint, this information (knowing that friends of your Facebook fans can see some of the activity of your business’ page) should prompt you to create fun, interesting status updates so your followers will want to comment (and their friends will see it). This should also encourage you to create special, Facebook-only promotions and begin to post information about special events. Here’s a list of businesses who boast exceptional Facebook pages:
- LUSH Cosmetics: Quickly becoming a popular business worldwide, LUSH encourages their customers to “live a Lush life” and recycle the “charity pots” that their all-natural lotions, scrubs, and face masks come in. The “Lush life” is about using fresh ingredients in their products. As a business, LUSH has one main Facebook page, but many of their stores have their own Facebook pages that provide location-specific information, such as special events or parties—the store pages often have other fun things, like pictures of employees along with employee recommendations. The main company’s page, however, shows information about new products as well as contests run by LUSH and pictures of the labs and kitchens at the company headquarters.
- Jo-Ann’s Fabrics and Crafts: Joann’s managed to attract my attention on Facebook when a friend of mine commented on Joann’s status update and it appeared on my news feed. Joann’s makes a point of updating their status at least once daily, sometimes more they encourage their customers to discuss their crafting projects and share ideas. The Joann’s Facebook page also posts pictures of their workers and their customers working on their most recent craft projects.
- Journeys: While it doesn’t seem too normal for a shoe store to have a business Facebook page, Journeys has a total of four sub-stores or sister stores (Journeys Kidz, Shï by Journeys, Underground Station, and the original Journeys) that all have loyal customers. The Journeys Facebook page releases information about their yearly Backyard Barbecue concert tour as well as gives customer a slight insight into sales meetings that are typically only for the eyes of store managers. Furthermore, Journeys posts information about special events that are created by the brands they sell—TOMS shoes organized “One Day Without Shoes” on April 10th and Journeys, in full support, posted a picture each hour of one of the office employees that was going without shoes to raise awareness for the work TOMS does (for every pair of shoes bought, a pair of shoes is donated to a person in a third world country who otherwise would never own shoes).
- Victoria’s Secret (and Victoria’s Secret PINK): Like other business Facebook pages, Victoria’s Secret and Victoria’s Secret PINK post about special events and have fun contests for their fans. The PINK page also gives PINK fans a chance to vote on things, such as a new saying on a t-shirt (“I lost my phone number, can I have yours?”) or new PINK Nation water bottles or flip flops for members to get free with a purchase. Both of these business pages make it a point to post daily, sometimes multiple times a day. They update their customers on new products as well as any discounts or sales that might be taking place online or in their stores.
- Amazon.com: Amazon makes it a point to not bombard news feeds with as excessive amount of posts per day. They stick to roughly 5 to 10 per week, depending on the time of year. Because they’re such a big retail company, Amazon focuses on back-to-school and Christmas sales. However, they offer amazing contests and discounts via Facebook (one of which involved winning a Kindle each day for a week). Because they’re an internet company, it’s only natural that they have multiples business Facebook pages. They break their company down into electronics, cameras, and the Kindle, to name a few of their different Facebook pages.
In any business, it’s becoming a necessity to take the plunge into social media. With websites like Facebook, businesses are able to reach out to customers all over the world rather than just in the United States. Not only is it a great way to stay in touch with your most loyal customers, it’s also a great way to get your products out to a wider variety of people and end up with new customers. When you create a business Facebook page, use the techniques of the five listed here to help you and give you ideas.