Content Writing From an Intern’s Perspective
When I entered college, ready to study English and Journalism, I had never heard of content writing—the concept of the program of study. When my internship mentor gave me a quick overview of content writing, I didn’t think I would enjoy it half as much as I do. When my mentor suggested that I research various content writing programs, I was apprehensive. Now that I’ve looked into a few different content writing programs, I’m intrigued.
Content Writing Programs to Consider
Many of the universities researched consider “content writing” a part of their creative writing programs. Students hone their creative writing skills and apply them to writing blog posts, press releases, and website content.
- Princeton University: SEO Guru lists Princeton as number one on their list of the top seven content writing programs in the United States. Princeton’s undergraduate program in creative writing teaches fiction writing, poetry writing, translations, and other types of creative writing that students can later apply to content marketing. Small workshops allow students to not only work with one another, but also to receive feedback from one of the fifteen practicing writers on staff. Seniors are asked to put together a thesis project, which typically consists of a novel or a collection of short stories, poetry, or translations.
- University of Southern California: Because of its close proximity to Los Angeles, students at USC enjoy listening to lectures from bigwigs in the entertainment industry. This gives the USC program a slight edge over other universities. Also, this program utilizes the workshop atmosphere, allowing for small group work. Students also work one-on-one with mentors so they can receive firsthand feedback on their writing and learn how to improve their writing from the professionals that write daily.
- Purdue University: The creative writing program at Purdue is similar to the others in that it is a graduate program, but the three-year program at Purdue seems more intense than others. Purdue also takes a workshop-based approach to their creative writing program, but their ratio of students to faculty members is 3.5 students to every 1 faculty member. This means much more one-on-one time with the teachers, more hands-on feedback, and a better final product when the students finish. The students are able to learn more and get more familiar with their teachers—when a student is able to get to know a teacher, the learning experience is that much more real.
By offering creative writing programs instead of content writing, universities are teaching their students to write in a way that will appeal to a wide variety of people, rather than simply producing technical writing that will only appeal to a select group. Universities really are setting their students up for success with their creative writing programs. Looking into a creative writing program, or at least a few classes, is something every content writer should consider.