A few important things need to be considered, which will enable any writer to fine tune their content for Search Engine Optimization, a process motivated by organic searches, performed by average people searching for different things on the Internet. While this explanation of SEO may seem simplistic, it goes a long way in helping webmasters and content providers increase page rankings in multiple search engines.
According to Google’s Search Engine Optimization Starter Guide,
“Creating compelling and useful content will likely influence your website more than any of the other factors discussed here.”
The reason is clear, based on the objective criteria requirements for search engine optimization. Real people are searching for specific topics (not computerized coded algorithms), to find desired information.
Keeping this in mind, fine tuning content for search engine optimization is more about relating to the people searching for content on the Internet, than it is about triggering computer spiders and bots with various tricks of the technology industry trade.
Tailor Content to the Intended Target Audience: Web content needs to be geared toward real people seeking information, not toward search engines delivering it. Webmasters should take the necessary steps to determine who their target audience is, and provide quality content directed toward it. Obviously, average senior citizens aren’t likely to respond well to articles plagued with cell phone text coding and accented by loud rap music. However, the high school and college crowd will probably appreciate and spend more time with this type of content. Content providers who know and respond appropriately to their given target audience are likely to receive more page views, back links and recommendations by tailoring their content to a pre-determined target audience. In doing so, they will automatically improve their search engine optimization, because the people seeking their specific content will respond favorably to the content they provide.
Organize Content Clearly and Concisely: Organization helps with almost any task people attempt to achieve with success; directing traffic to web content through proven techniques. Making it easy to find and sort through content is vital for search engine optimization success. Considering what search engines are expected to do, deliver acceptable content based on simple word searches inserted by average people, adequate content organization will provide increased results based on common sense practices. Creating flowcharts, categories and channels supporting natural hierarchies are essential elements of fine tuning content for search engine optimization.
Be Diligent about Content Accuracy: Creating reputable content helps readers develop a relationship of trust with websites and authors. While it is important to be accurate, it is also necessary to use valid references and resources that can be verified for having accurate information as well. Any links within and directed to outside sources should always have a reputation, for providing quality information that helps visitors discover what they are looking for, with minimal effort. Search engines track how long visitors stay on sites, and analytic tools have been developed to discern quality content from fluff. Search engine spiders and bots respond to reputable links, quantity spent on sites and user-friendly content that is found easily by its intended user.
Keep Content Unique, Varying It for Individual Web Pages: Search engine algorithms favor unique and original content, particularly if it is being referenced and linked to by other well-established and reputable sites related to it. Using keywords throughout content is necessary to create accurate searches based on those keywords. However, using keywords without considering the target audience, and tailoring content to those intended visitors, could limit search engine findings, as opposed to increasing them. Keywords must be used in conjunction with the development of unique and varied content, to reap the maximum benefit of their usage, thereby fine tuning search engine optimization to a greater capacity.
Use Simple User-friendly URL’s: People search for topics on the Internet with words. Simple URL’s are organized, accurate, unique and telling. URL’s are displayed in search engine results; people clicking on these results are more likely to click based on words they recognize, than on complicated codes that may or may not mean anything to them. Since search engines are responsible for bringing up results based on random searches, and because they are triggered by a variety of factors including time spent on sites brought up in results, content providers will achieve better results by creating simple, user-friendly URL’s that can be easily tracked for search engine optimization.
Establish High Quality, Useful Content Guidelines: Excellent content rules. Set the bar high, and don’t scrimp when it comes to content. Numerous content mill sites have taken a big hit and some have even been forced out of business by search engines in recent months, because in the process of producing mass amounts of content, many of these large sites sacrificed and minimized the importance of content quality. Consequently, their reputations suffered; search engines reconfigured their algorithms to enable people to safeguard against bringing up less than stellar results, thereby ensuring a more user-friendly experience for target audiences, to provide quality content results for Search Engine Optimization.
Numerous tools and applications are available today, to help webmasters and authors fine tune content for search engine optimization. However, many of the most telling indicators of general search engine optimization skills and techniques are readily available in a compilation of 2011 Search Engine Ranking factors. Social signals, usage data, and quality SEO content rank very high, while anchored text, paid links, and exact keyword match domains don’t fare as well.