Social Media is a growing phenomenon- from Facebook to Twitter to LinkedIn and many more. These sites are commonly being used to promote businesses, create professional relationships, and spread the word about products & events. With social media being such a popular medium, knowing a few “do’s and “don’ts” can improve SEO content marketing.
To increase social media optimization:
- Interact with others. Social media is just that: SOCIAL! Check in on your social media sites daily. Use special programs and schedulers sparingly as you’ll lose the social aspect if you’re not actively involved in your posts.
- Post/tweet often. Facebook posts should be logged several times per week. They need a bit of time to circulate through the masses. Tweets should be posted daily. Tweets instantly spread throughout the network.
- Link back to your brand/products. When using social media as a content marketing tool, it’s key to include links to your products and website pages. Readers should be able to find exactly what they’re looking for or what’s being sold if the linking is done properly.
- Have a goal in mind. What’s the purpose of the posts? Is it to bring in customers? Likes? Followers? The posts must fit the goal and bring in that end product for the company.
- Make posts relevant and interesting. Posts should be short and sweet. No one wants to read a novel when searching for information or products, so get to the point. A sense of humor never hurt anyone, but be sure to keep the professionalism in tact when adding humor.
- Over-schedule posts. If posts are constantly scheduled, the personal touches and relationships won’t be formed. No one will ever see the posts and links to websites (or visit them) if everything becomes computerized. It’s a lose-lose situation is every company solely relies on programs to maintain social media pages. Be bold and stand apart from other companies with a REAL, LIVE PERSON on the other end of posts!
- Bombard followers with selling products and/or services. If social media posts are always about products or services being sold, that personal aspect is, again, being lost. Followers or fans will soon become bored with these types of posts and won’t be able to tell there’s someone to connect with on the other end.
- Mislead “friends” or followers. It’s imperative that posts are relevant and up-to-date. If posts and messages don’t relate to the links that are included in them, potential clients will be lost.
If you’re too busy to maintain your account, consider hiring social media PR writers who can help with your social media marketing. Complement their efforts with your own when following this list of social media do’s or don’ts and you’ll be on your way to making new friends and customers!