Why Is Social Media Important in SEO?

by My Web Writers

Did you know that if Facebook were a country, it would be the 3rd largest…bigger than the United States? Technology is ever growing and ever changing in ways like online dating, MySpace users reaching over 200 million, and Google searches increasing by 28.3 billion in 2 years. With all of these people online, think about how many of them could be viewing your products if you’d promote them using a social media network. Still not convinced? Check out these latest stats from The News Chick, Linda Thomas:

• Over 50 percent of the world’s population is under the age of 30, and 96 percent have joined a social network
• Facebook tops Google for weekly traffic in the U.S.
• 60 million status updates are posted on Facebook every day.

There are 6,775,235,741 people in the world, and it’s only growing. This means that almost 3,387,617,870 people are on a form of social media every day and could be viewing a product or company page of yours. If you’re a small business and aren’t involved in some type of social media marketing, you might think twice about your decision. When you take the time to set up and properly maintain a network page, news feeds would be generated, explored, and shared with friends of friends of friends, thus reaching more and more people. The key is to keep your network page up to date, relevant, and interesting.

Social Media & SEO

SEO (search engine optimization) involves improving the rank of your website on search engines. Several components such as key word density, links, and original content play a role in this daunting task. Another developing component, according to Matt Cutts, is through the use of social media. Providing links to your company’s webpage gives it more “juice” or strength in search engine ranking.

Using Social Media to Market Your Company

Facebook can be easily updated with detailed explanations of products or services that your company provides. There’s no limit on characters, so getting your point across is relatively easy on Facebook. New posts should be generated every couple of days to give them time to circulate and be shared.

Twitter posts are a bit harder to write. You must convey a message to your reader and remain engaging all within the 140 character limit. Twitter posts should be added daily and accounts should be managed often to incorporate more followers. Twitter posts can be “retweeted” by your followers to their followers in response to a question or concern. This could, in turn, produce more followers for you. Be cautious, though, to only follow those that are following you as this creates more “power” for your company in ranking.

SEO can feel overwhelming and exhausting. You may not feel that you can take on one more thing such as social media, but the rewards will outweigh your efforts in the long run. Don’t feel like you can handle such as challenge right now? My Web Writers is here to help!

~Lauren

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Filed under Business Strategy, SEO (Search Engine Optimization), Social Media

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