Elementary Content Copying
In second grade, Todd leaned over and copied Jana’s answers during a test. Thinking like any pig-tailed girl, tired of having her mind stolen, she wrote down all wrong the answers. After Todd turned in his paper, she replaced the decoys with correct answers. He never again copied her work.
You probably know someone who befriended you because you read the book, completed the worksheets, and grasped new material in discussion. “Let me see your paper” was unwelcome company.
Google’s Response to Duplicate Content
The same shortcut mentality flourishes on the Internet. As a response to this growing trend, Google recently updated its algorithm to help websites with original content and high quality information receive higher rankings.
According to a Finding More High Quality Sites, a Google blog post written by Matt Cutts and Amit Singhal,
This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.
Google’s news is positive for sites that want to create and maintain high quality by avoiding propagating duplicate content, by optimizing both for the visitor and search engines, and by increasing trust by providing links back to original sources.
The Making of Quality Content
The bottom line for webmasters, website managers, and writers is to produce content like a professor teaches. Find a topic. Research and ruminate over the existing information. Give your perspective. Generate a good discussion by raising thought provoking questions and possible answers. Stay current in your word choices and give credit where credit is due.
Consider Hiring Quality Content Writers
Demonizing short cut takers might seem prudish- especially if you sometimes take short cuts. Not everyone enjoys writing. As a CEO, you have bigger tasks in your day. If you’re looking for someone to whitewash your fence, Tom Sawyer, what are your choices?
Housing cubicles of bloggers and SEO content writers is daunting. There’s no budget or time for managers to juggle employee turnover, withholding taxes, workman’s comp, and other employment expenses. Training your company’s C- team to correctly organize, spell, and proofread is also expensive. Besides, they may never grasp or feign interest in writing hundreds of words each hour. Weren’t they the ones who placed the duplicate content on your site in the first place?
Many outstanding writers provide worthy content at reasonable prices. If you don’t want to write original content yourself, hire a company that understands your goals, philosophies, and expertise. There are tools like Copyscape you can use to know whether the material you’re receiving from your writers is authentic. Like any relationship, trust and communication is imperative. The type of content you’re generating is just important today as it was when you were a kid.
~Kris and Jean