Tag Archives: social media

DeGeneres Crashes Twitter the Wrong Oscars Headline

Oscars Group Selfie Sets Twitter Record

Oscars Group Selfie Sets Twitter Record

What was the big headline from the 2014 Oscars telecast?  “Ellen DeGeneres Broke Twitter.”  That’s not the best headline.  Instead, the big headline from the Academy Awards should have been, “Ellen DeGeneres Proves Power of Social Media.”  Millions played a part acting to support the lesson and promote multiple brands worldwide.

Midway through the show, the Oscars hostess walked down an aisle of stars and asked actor Bradley Cooper to take a selfie with her.  As they both crouched in front of Cooper’s extended arm, several other stars sitting nearby quickly crowded around Cooper and DeGeneres.  In a matter of seconds, the group photo, including Kevin Spacey,  Meryl Streep, Jennifer Lawrence, Kevin Spacey, Brad Pitt, and Angelina Jolie.  It was about to go viral on Twitter and be seen by millions.

A few moments later, DeGeneres uttered what the social media world had already known as their Twitter feeds froze for twenty minutes due to all the retweet activity.  “We crashed and broke Twitter.  We made history.”

Former Obama Record Retweet

Former Obama Record Retweet

Before the end of the broadcast, the star-studded group selfie had been retweeted over 2 million times, breaking a record of 781,728 retweets set by President Barack Obama with the picture of him hugging First Lady, Michelle Obama, after his 2012 re-election.

Which brands were the beneficiaries from this comic interlude? 

Of course, Twitter scored big.  The short message service specializing in 140-character bursts of thought proved it is not all about words.  It was the photo that generated the activity proving there are many ways to send a message others would be interested in receiving.

Samsung Electronics Corp. enjoyed the value of product placement as it was their electronic device that snapped the picture of the moment.  Their One Samsung advertising deal with ABC television included an agreement to take ten promoted tweet selfies in the green room at The Oscars and send them to the world.

Obviously, Ellen DeGeneres bolstered her brand image and savvy know-how of social media use.  Her @TheEllenShow Twitter account grew by a 47x factor the day of the Oscars broadcast compared to an average day and now boasts 27 million followers.

Finally, the Academy of Motion Picture Arts & Sciences proved it was hip to a new generation of social media users.  After the brief Twitter outage, when services were restored, @TheAcademy sent a tweet of their own saying, “Sorry, our bad.”  It generated 4,211 retweets.

What should your brand learn? 

Watching advertising’s best on the big stage can provide your business with a few takeaways:

  • Create memorable moments.  What unique photo or situation can you create that will be fun to share and get people talking about your brand?  Mix words about your brand, with images and video.

  • Plant your product strategically.  Let your product or service be seen by others so they can interact with it and comment on it.  A paid placement sponsorship or a few product giveaways cannot hurt.

  • Get involved with social media.  It’s new.  It’s a bit untested and wild west.  It’s here to stay.  If the Academy of Motion Picture Arts & Sciences can be trendy after being in business for 86 years, so can you.

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Filed under Audience, Content Marketing, Marketing, Social Media, The Writing Process, Twitter

Communication Theory in a Social Media World

by My Web Writers

Social media has changed the landscape of communication redefining how “e-relationships” develop and are perpetuated. Ultimately, we stand at a crossroad facing the choice to use the available technologies of social media to facilitate communication or “miss the bus” entirely. From SEO content specialists like those at My Web Writers blogging about trends in e-commerce to educators debating the role social media should play in the classroom, the basic system still hasn’t changed. Whether written in caves or transmitted electronically, messages have been encoded, sent, decoded, and returned.  Inevitably, theories were developed to study these systems and help explain how and why they function. The means used to accomplish this vary but the road traveled will always be termed communication.

Communication Theory begins Face-to-Face

Basic communication theory focuses on the conversation or “face-to face” interaction.  A person has an idea they want to share. This idea is encoded (put into words) and transmitted through a channel (voice-to-ear) to another. That individual decodes the message and encodes feedback (verbal or nonverbal) indicating their understanding, or lack of it, to return.  This process is repeated until the interaction was complete. Its overall effectiveness is also dependent on noise (physical, psychological, or environmental) and context.

First Impressions of Social Media

Initially, many considered Twitter, Facebook, Pinterest, and the like had forever changed that. People worldwide believed this “machine system” had altered some crucial element adversely affecting the character and quality of messages being sent and received. Feedback was delayed or simply nonexistent; the channel was comprised of masses of electronically generated “ones and zeros”, and the context was imaginary.  Social media was deemed undisciplined and potentially dangerous.

Positive Impact of Social Media

Social media hasn’t changed communication theory but rather illuminated a different facet.  According to Northern Illinois University’s Dr. David Gunkel, social media “…has returned us to a part of communication theory that we had forgotten about.”  He cites James W. Carey’s opinion that communication isn’t just transmissional, as described above, but also “ritualistic”.  Social media help build, enhance and reinforce the rituals that comprise our “communities” defining who we are with a speed and immediacy that traditional methods can match. Gunkel points to the entomological relationship between “common”, “communities”, and “communication” as evidence of that link.

The photos of family events that once had to be sent through the mail can now be put in a scrapbook on Pinterest or posted on Facebook.  Video of a child’s first steps can be seen on Youtube within minutes. Updates concerning events of every type reach interested people within seconds via Twitter. Resumes can now be viewed by employers all over the world 24 hours a day via LinkedIn.

The Changing View of Communication and Social Media

It’s tempting to focus only on the negatives of social media but it’s also unrealistic.  Educators shouldn’t lament the passing of teaching techniques once employed but rather rejoice in the greater insights it can offer and the benefits it can have for students. Simply plugging in different terms into the traditional communication model shows us that the basic structure hasn’t changed. Substitute keyboard for encode/decode and screen-to-screen for channel. We are still both sender and receiver worrying about correct feedback. What used to happen with facial expressions and body language is now accomplished through emoticons and internet acronyms.

Social Media Conclusions

The emergence of social media is an important facet of traditional communication theory.  We do more harm than good by denying its significance and positive role they play.  Do we exploit the benefits or bury our heads in the sand? Social media will always wield the power to harm, but we owe it to ourselves to at least have a better understanding of its benefits as well as dangers.  Think of what can accomplished not just for how we communicate with each other but how it enhances the rituals of our families and  in turn, society overall. Twitter, LinkedIn, and Facebook are simply tools in the communication toolbox.  If and how we use them ultimately depends on us.

~Jim

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Filed under Education Strategy, Social Media

Build Your Social Media Profile

by My Web Writers

Building the best social media profile is important for your company’s SEO. Try these easy tips to boost your company ranks:

• Load up your updates (posts, Tweets, etc.) with your site’s keywords

o Make your updates frequent and relevant to the keywords on your webpage.

• Link to your social media pages

o Providing links that customers can visit provides “link juice” for those pages and helps with your ranks

• Link to your webpage from your social media pages

o Give your followers plenty of opportunity to access your website

• Keep a handle on your “followers”

o Having a larger number of followers boosts your rank. Be sure not to follow more people than are following you. The idea is to have an equal number of followers vs. people you are following.

• Update your bio or actual profile often and include plenty of your site’s keywords

Your website’s search engine ranks will rise to the top of the charts if you follow these simple tips. Of course, updating often and staying on top of all the SEO changes can be an overwhelming task. If you can’t find the time to keep up with the social media train, it may be best to bring a set of content providers and/or social media PR writers along for the ride.

~Lauren

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Filed under SEO (Search Engine Optimization), Social Media

Why Content Should Still Be King in Your Court

by My Web Writers

“Content is King” has predominated the internet marketing world for many years. However, with the popularity of conversing via social media, some have questioned whether content has just become one of the guys and lost its position as king. It is an intriguing question. Conversation has entered the court and, for some, it challenges online marketers’ determination of where their marketing efforts are best served – conversation or content. In my opinion, content trumps conversation. The fact of the matter is that if you have nothing of quality to share then you have nothing to offer the conversation.

Imagine that you have effectively joined the conversation through Twitter, Facebook, Google +1, LinkedIn, etc. and your target audience is now knocking on your website door. What will they find? Will they find lackluster, thin, and sterile text or will they find engaging, well-organized, and helpful content? You see, your content is much like a story and the transaction is the end of the book. If the story is boring, confusing, and poorly written, the reader puts down the book and looks for, not only a different book, but a different author. If the story intrigues the reader with an interesting and convincing storyline, then the reader reads all the way to the end. Make the story really great and the reader will even look for more of your books. Make the story really, really great and the reader will do much of the conversation work for you when they tell others how great it is. However, without great content the conversation won’t go far, the storyline will be abandoned, and you won’t get the desired results.

Let me illustrate. My son generally hates reading. I take him and my other children into a book store and he just wants to leave while the others could browse for hours. However, on our last visit we picked up Suzanne Collin’s book “The Hunger Games.” My kids had heard great things about the book so they wanted to get a copy. We found the book, brought it home, and my son read the entire book in one day! I couldn’t get him to stop. He found the storyline to be that good!!!! Now, not only did he enjoy the one book, but he wants to get the entire series. To go even further – not only does he want to read all of the books, he wants to see the movie. The content or storyline of Suzanne Collin’s book is so engaging and convincing that my son is now a devoted fan. Even better for Suzanne Collins, he likes the book so much that he will tell all of his friends about it which, in turn, will bring even more people to look for and be won over by “The Hunger Games”‘ storyline.

Online marketing efforts need to function the same way. Make the content king. Focus on your message and, with the target audience in mind, write that storyline content out in a way that appeals to that reader’s characteristics, lifestyle and needs. Once you have generated the kind of content that wins over your target audience then initiate your real-time marketing strategies through social media and get people to visit your site. Impressed by the quality of your content, those visitors will turn into satisfied customers who, by word-of-mouth, will bring even more people to your site.

If you, excited by the marketing potential of social media, are poised to enter the conversation but have not created truly quality content for your website then step back and make that your first priority. If you are concerned that your content is not up to par, outsource that task to a company like My Web Writers who makes it their business to make sure that your content is king.

~Marni

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Filed under Content, Social Media