Use them or lose them! Social networks are here to stay. Social media is the grassroots movement capable of changing brand perceptions with the click of a mouse. Next thing you know, people are commenting, and oh the things they can say in the privacy of their social network circles and blogs.
The Social Media Revolution
According to Nielsenwire, “Social media plays an important role in how consumers discover, research and share information about brands and products. In fact 60 percent of consumers researching products through multiple online sources learned about a specific brand or retailer through social networking sites.” The benefits of using social media to help brand your company are obvious. Positive perceptions lead to increased popularity, which encourages consumers to trust and value your company’s expertise, as it relates to their needs and wants.
Pinterest and Branding
The thing is social media has the tendency to be addictive. Everyone has an opinion, and few people refrain from sharing theirs. Consider one of the newest and hottest social media trends of 2012, Pinterest. Talk about a site that gets people talking and generating traffic! Pinterest is a virtual dart board, where hitting the target is as easy as getting people to pass around your posts. It’s quick. It’s fun, and it has the ability to draw lots of attention to your brand in no time at all, provided you’re willing to participate in all the excitement, that is.
Elements of Social Media
One of the more intriguing aspects of social media is that it holds the element of being playful, while still being able to engage participants with each message being shared. Social media unravels typical marketing processes, replacing them with the more human element of developing and managing perceptions, through virtual interaction with consumers. It doesn’t take a rocket scientist to understand the power of persuasion in a community setting. Look at what social media has done for reality t.v., if you want to truly grasp the power of using social media to help brand your company.
Facebook and Branding
Statistics don’t lie. “One in every nine people on earth is on Facebook (This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users),” states Jeff Bullas, marketing consultant and blogger listed among Forbes Top 50 Social Media Influencers. That’s a lot of people willing to talk about and share your brand with everyone they know, and a huge opportunity to expand your customer base, generate new leads and increase the potential of conversion rates for your product or service.